Salón Look 2026 – Madrid, Spain

What to expect

Salón Look 2026 is one of Spain’s leading professional events for beauty, personal image and integral aesthetics, organised by IFEMA MADRID. The exhibition brings together professionals and companies from hairdressing, barbering, aesthetics, cosmetics, nails, make-up, professional equipment, beauty technology and business services. It is designed as both a commercial marketplace and a professional learning environment where visitors can discover new products, techniques, technologies, brands and business opportunities.

The event has introduced a refreshed format focused on increasing its professional value. Alongside the exhibition floor, visitors can expect live demonstrations, specialist presentations, professional talks, competitions, fashion and hair shows, networking opportunities and dedicated areas for education and inspiration. The organiser describes the event as a meeting point for the professional beauty industry, with an emphasis on innovation, training, creativity and business development.

The main exhibition areas cover three major segments: aesthetics, hairdressing and barbering, and nails and make-up. Aesthetics focuses on facial and body treatments, cosmetics and professional beauty equipment, while hairdressing and barbering brings together furniture, tools, hair products, techniques and professional education. The nails and make-up area highlights nail art, professional cosmetics, colour products and emerging creative trends.

A strong programme of experiences makes the event particularly attractive to working professionals. The Main Stage, LOOK Talks, LOOK Focus, Speaker Corner, Hair Look Runway, Aesthetics Congress, Spanish Massage Championship and Beauty Night create opportunities to learn directly from experienced professionals and industry leaders.

Event dates

Salón Look 2026 will take place from 13 to 15 November 2026 at IFEMA MADRID in Madrid, Spain. The official professional visitor schedule is 10:00–20:00 on the first two days and 10:00–18:30 on the final day.

Daily schedule

• 13 November 2026: 10:00–20:00
• 14 November 2026: 10:00–20:00
• 15 November 2026: 10:00–18:30

Some specialist activities have separate schedules and may require their own tickets or registration. Visitors should check the official activities programme when planning their visit.

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Venue & exhibition site

Salón Look is held at IFEMA MADRID – Recinto Ferial, Avenida del Partenón 5, 28042 Madrid, Spain. The current official venue information identifies Halls 12, 14.0 and 14.1 as the exhibition areas.

IFEMA MADRID is one of Spain’s largest exhibition venues and is equipped to accommodate major international trade fairs. Its location in the Campo de las Naciones area provides convenient connections to Madrid-Barajas Airport, Metro Line 8, city bus services and the main road network.

The exhibition site combines large halls with conference rooms, presentation areas, hospitality facilities, food outlets and visitor services. This allows Salón Look to operate as more than a traditional product exhibition, with education, competitions and live demonstrations integrated into the overall venue experience.

Visitors should consult the official exhibitor map before arriving because stand positions and activity areas can change. The organiser confirms that the exhibitor catalogue, Liveconnect platform and exhibitor map are the main tools for planning a visit.

Full event programme

The programme combines commercial exhibition activity with professional education, live entertainment, technical demonstrations and specialist competitions. The renewed format introduces several dedicated spaces designed to make the visitor experience more focused and interactive.

Key programme elements include:

• Main Stage
• LOOK Talks
• LOOK Focus
• Beauty Corner
• Speaker Corner
• Hair Look Runway
• Aesthetics Congress
• Spanish Massage Championship
• Eyebrow and Eyelash Championship
• Beauty Night
• Alternative Hair Show
• Effervescene
• Professional demonstrations
• Industry presentations
• Networking opportunities

The Main Stage is particularly important for hairdressing and barbering professionals, providing a platform for shows, demonstrations and educational content from recognised artists and educators. LOOK Talks adds a keynote-style format focused on ideas, professional development and industry transformation.

The aesthetics programme is centred around specialist education, including the Aesthetics Congress, professional demonstrations and the Speaker Corner. The Spanish Massage Championship adds a practical and competitive element for massage and wellness professionals.

Key speakers & keynote speakers

The programme includes a mixture of recognised beauty professionals, educators, business specialists and international figures. Confirmed content for the Aesthetics Congress includes presentations from Jesús Peral, Miriam Collado, Iris Palencia, Carmen Navarro, Yvette Pons, Diana Montoya, Montse Pibernat, Cristina Galmiche and Sonia Boost.

Sonia Boost, an international speaker and AI Growth Marketer, is scheduled to address the role of artificial intelligence in professional beauty businesses. Her contribution focuses on how AI can support professional development and business growth.

The aesthetics programme also includes Carmen Navarro in an informal discussion format and a branding-focused round table featuring several recognised beauty professionals. These sessions demonstrate the event’s shift beyond purely technical product demonstrations towards business strategy, personal branding and digital transformation.

In the hairdressing sector, the Main Stage and LOOK Talks programme brings together leading artists and educators. The organiser is also presenting international hairdressing content through major industry shows and awards, giving professionals opportunities to see current techniques and creative approaches.

Conference sessions & tracks

Aesthetics and beauty

The aesthetics programme focuses on treatment innovation, professional differentiation, business development, branding, communication and emerging technologies. The Aesthetics Congress is one of the main educational platforms and combines talks, practical demonstrations and panel discussions.

Hairdressing and barbering

Hair professionals can attend presentations, demonstrations and stage shows covering cutting, styling, colouring, business development, product innovation and creative techniques. The Main Stage and Hair Look Runway are central components of this programme.

Artificial intelligence and digital transformation

Technology is becoming increasingly relevant to beauty businesses. Sessions explore how artificial intelligence and digital tools can support marketing, customer management, professional development and business growth.

Branding and communication

Professional beauty businesses increasingly compete through personal branding, customer experience and digital visibility. Dedicated sessions examine how salons and aesthetic centres can build stronger identities and differentiate themselves.

Massage and wellness

The Spanish Massage Championship gives massage professionals a practical platform to demonstrate skills and compete in a specialist professional environment.

Nails and make-up

The programme also reflects the increasing importance of nail services, professional make-up, beauty design and emerging specialisms, with specialist brands and demonstrations represented across the exhibition.

Session times & schedule

The main exhibition opens to professional visitors from 10:00 to 20:00 on the first two days and from 10:00 to 18:30 on the final day. Individual activities have their own schedules.

The Aesthetics Congress is scheduled as a full-day professional conference, while Beauty Night takes place as a separate evening networking event. Other activities, including runway shows and championships, operate according to their own programme.

The official schedule should be checked immediately before attending because IFEMA states that the agenda can be expanded or modified as the final programme develops. The organiser specifically recommends consulting the schedule and activities page for presentations, talks, themed areas, training and networking activities.

Ticket types & registration

Salón Look is a professional event. Visitors must complete professional registration, and the organiser states that each person must register individually using their own IFEMA MADRID account.

Professional visitor pass

The professional visitor pass provides access to the main exhibition during all three days. The current box-office price is $64, while the early-bird promotional price is approximately $46. The standard professional pass does not include access to workshops or separately ticketed activities.

Aesthetics Congress

The Aesthetics Congress has an early rate equivalent to approximately $75, with the standard rate approximately $92. The ticket includes access to the main fair and, for congress participants, a certificate of attendance.

Beauty Night

The Beauty Night ticket is approximately $64 and includes access to the main fair. It is a separate professional networking and celebration event.

Effervescene

The Effervescene ticket is approximately $121 and includes access to the main fair. It is associated with the Hair Look Runway programme.

The USD figures are approximate conversions of the official ticket prices and may vary slightly with exchange rates or payment-provider conversion rates.

Registration deadlines

Professional visitor registration is currently available through the official LOOK registration system. The early-bird professional pass is available until the promotional deadline specified by IFEMA. The Aesthetics Congress also has its own early-registration deadline.

Visitors who intend to attend specialist activities should not assume that the general professional pass automatically provides access to every programme item. IFEMA lists certain congresses, shows and activities as separately ticketed events.

Registration is personal, and the organiser states that multiple accreditations cannot be obtained using the same email address. Visitors should therefore create or use their own IFEMA MADRID account when completing registration.

Exhibitor list & major companies

The 2026 exhibitor programme includes a broad selection of beauty-industry companies. The organiser has already announced participating brands across hairdressing, barbering, aesthetics, professional equipment, business software, nails and make-up.

Hairdressing and professional furniture

Confirmed names include Amabilia, Artero Inspiring Style, Black Crows, ESLA Italy, Eolux, Federico Martínez, Fundesmo, Gamma Più, Industrias Oriol, Laboratorios Kapyderm, La Diosa, Mediceuticals, Ocean Hair Professional and Termix.

Barbering

El Mirall Distribuciones, Hey Joe!, KZ Profesional and Oda Tools are among the confirmed brands in the barbering segment.

Business and digital solutions

Fundae, Salon Space, Booksy and Wilapp are participating in areas connected with business development and digital transformation.

Aesthetics and cosmetics

Confirmed brands include Armesso, Coolifting, Cosméticos Foráneos, Evolugie, Naturnua, Opatra London, Peanilla Cosmetics, Sepaderm, S’METICS and SQT Spain.

Professional equipment

The equipment sector includes Aurora3D, Bloomea Paris, BTL, Cincos Medicina & Estética, Endospheres, Estyma Beauty, Leaseir, Luna Aesthetic Group, Milesman, Novum Esthetic, Nacnova Technology, Opphalo, Rös’s, Sinclair, Sipania Technologies, Termosalud, Vossman and Zemits.

Exhibition halls & floor plan

The current official venue information identifies Hall 12, Hall 14.0 and Hall 14.1 for Salón Look. Hall 14.1 is particularly important for the Hair Look Runway, while Hall 12 contains the Aesthetics Congress area.

The floor plan is organised around different professional segments and activity areas. Visitors can use the official exhibitor catalogue and Liveconnect to search for companies, products and professional contacts.

The organiser also provides an exhibitor map to help visitors plan their route. Because the exhibition contains both commercial stands and live programming, checking the map in advance can help visitors combine supplier meetings with presentations and demonstrations.

Networking & business meetings

Business networking is a central part of Salón Look. The event provides opportunities for salon owners, distributors, manufacturers, beauty professionals and service providers to develop commercial relationships.

The organiser highlights networking as a major reason to attend, including meeting new suppliers and customers, strengthening existing commercial relationships and generating new purchasing opportunities.

The digital ecosystem also supports business development. Exhibitors can use networking tools to identify contacts, communicate with potential partners, organise meetings and prepare appointments around their stands.

International business is another important feature. Previous editions have included international buyers programmes developed with ICEX and STANPA, helping Spanish beauty brands connect with distributors and buyers from international markets.

Industry sectors & highlights

Aesthetics

Facial and body treatments, professional cosmetics, beauty equipment and treatment technologies form one of the exhibition’s core sectors.

Hairdressing

Professional hair products, styling tools, furniture, training and creative techniques are represented across the commercial and educational programme.

Barbering

The barbering segment covers tools, cosmetics, equipment, education and professional techniques for modern barbershops.

Nails

Nail art, professional nail products, colour cosmetics and specialist techniques are major parts of the nail segment.

Make-up

Professional make-up and colour cosmetics combine creative development with new product launches and application techniques.

Beauty technology

Equipment manufacturers and technology providers showcase solutions designed to improve treatments, efficiency and customer experiences.

Digital business

Software companies and digital platforms provide tools for appointment management, customer relationships, business development and salon operations.

Event rules & visitor information

Salón Look is a professional event, meaning access is restricted to sector professionals who complete the appropriate registration. Each visitor must register individually through the IFEMA system.

Visitors should bring their professional accreditation and follow the access instructions provided by IFEMA. Some specialist activities require separate tickets even when the visitor already has a general professional pass.

Animals are not permitted inside IFEMA MADRID except for legally recognised exceptions, particularly assistance dogs.

Visitors with accessibility requirements should contact IFEMA in advance so appropriate assistance can be arranged. Professionals attending specialist congresses or activities should also check the individual conditions of those programmes before arrival.

How to get there

IFEMA MADRID is located at Avenida del Partenón 5 in Madrid’s Campo de las Naciones district. The venue has direct connections to Madrid’s public transport network and is close to Madrid-Barajas Airport.

By air

Madrid-Barajas Airport is the most convenient airport for international visitors. The airport has direct transport connections with the IFEMA area, making it practical for professionals arriving from other Spanish cities or international destinations.

By car

Visitors driving to the venue can approach IFEMA through Madrid’s main road network. The exhibition centre is connected to major routes serving the capital.

By taxi

Taxi services provide direct access to the exhibition centre and can be particularly convenient for visitors carrying professional materials or travelling with colleagues.

Public transport & parking

Metro Line 8 provides one of the most convenient connections to IFEMA MADRID. The Feria de Madrid station serves the exhibition area and provides connections with other parts of Madrid and the airport.

Several EMT bus routes also serve the venue, including routes connecting IFEMA with major transport and residential areas. Visitors can also use taxis, which have designated access points around the exhibition complex.

Parking facilities are available around IFEMA, with access points serving the different entrances and exhibition areas. Because Salón Look attracts a large professional audience, visitors travelling by car should allow additional time for parking and walking to the relevant hall.

Public transport can be particularly convenient for visitors staying in central Madrid, while airport-area accommodation offers shorter transfers for international travellers.

Accommodation areas

Barajas

Barajas is a practical choice for visitors prioritising airport access and proximity to IFEMA. The area has business hotels and transport connections suitable for short professional stays.

Campo de las Naciones

This is one of the most convenient areas for trade-fair visitors because it is close to the exhibition centre and offers several business-oriented hotels.

Salamanca

Salamanca provides a more upscale accommodation environment, with restaurants, shopping streets and convenient connections to central Madrid.

Chamartín

Chamartín works well for professionals who want access to rail and metro connections while remaining relatively well connected to IFEMA.

Central Madrid

Areas around Gran Vía, Sol, Retiro and Atocha offer the widest selection of hotels, restaurants and attractions. They are further from IFEMA but are useful for visitors who want to combine business with sightseeing.

Previous year’s highlights

The previous completed edition attracted approximately 41,000 professional visitors from 59 countries and featured around 500 national and international brands. International attendance increased by 75%, demonstrating the event’s growing international reach.

The exhibition brought together professionals from across Spain as well as international visitors from Portugal, Italy, France, Poland, Peru, Colombia, Mexico, Brazil and Venezuela. The international buyers programme, organised with ICEX and STANPA, generated more than 200 meetings between Spanish brands and potential international distributors.

Major participating companies included INDIBA, NOVASONIX, DERMALOGICA, LEASIER and REVIDERM in aesthetics and cosmetics; PERFECT BEAUTY, KAPYDERM, TERMIX, FAMA FABRE and ARTERO in hairdressing; CAROBELS and EL MIRALL in barbering; and THUYA, SIBERIA SALÓN and SEMILAC in nails and make-up.

The programme also featured the Aesthetics Congress, Business Meeting, Signature Massages, hairdressing catwalks, professional championships and specialist training. These activities helped position the exhibition as a combination of business, education and professional entertainment rather than a conventional product-only trade fair.

Official registration & tickets

Professional visitors can register and purchase passes through the official LOOK ticketing system operated by IFEMA MADRID. The general professional pass currently provides access to the exhibition, while specialist activities such as the Aesthetics Congress, Beauty Night and Effervescene have separate ticket arrangements.

The official exhibitor catalogue, floor plan, Liveconnect platform and activities schedule should be checked before travelling. IFEMA states that the programme may be expanded or modified as additional content is confirmed.

For official registration, tickets, exhibitors, programme updates and visitor information, use the official Salón Look website (https://www.ifema.es/en/look).