Empack Madrid 2026 – Spain

What to expect

Empack Madrid 2026 is a leading professional trade fair dedicated to packaging technology, materials, machinery, design, sustainability and packaging services. Organised by Easyfairs, the event brings together packaging manufacturers, suppliers, designers, retailers, brand owners, logistics professionals and industry specialists to examine new products and technologies across the packaging value chain.

The event is positioned as an annual meeting point for packaging professionals in Spain and has been running for more than 17 years. Its focus extends from packaging materials and machinery to smart packaging, reuse, sustainability, automation and design. The organisers describe the event as a place where brands, manufacturers, designers, retailers and industry experts can discover innovations and develop new business opportunities.

The exhibition combines a large showcase of packaging solutions with conferences, networking, guided Live Tours, the Expo Pentawards exhibition, a Reuse Area and ESG-focused activities. The 2026 programme also introduces PPWR Academy sessions designed to help professionals understand the practical implications of the Packaging and Packaging Waste Regulation.

Empack is also part of a wider professional event ecosystem with Logistics & Automation and Logistic & Industrial Build. A single visitor registration allows attendees to access the three connected exhibitions, creating an opportunity to explore packaging, logistics, transport and industrial infrastructure within one business visit.

Event dates

Empack Madrid 2026 takes place on November 11–12, 2026.

The exhibition is open from 9:30 AM to 6:00 PM on both days.

The event is held at IFEMA Madrid, Avenida del Partenón 5, 28042 Madrid, Spain.

The current official Empack visitor information identifies Hall 6 as the event location. Visitors must be over 16 years old to attend.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Empack Madrid takes place at IFEMA Madrid, the major exhibition and convention complex serving the Spanish capital. The current official Empack visitor pages identify Hall 6 as the principal location for the exhibition.

The venue is located in the Campo de las Naciones area and is well connected to Madrid’s road and public transport network. Its proximity to Madrid-Barajas Adolfo Suárez Airport is particularly useful for international exhibitors and professional visitors travelling from outside the city.

The exhibition environment is designed around the complete packaging value chain. Visitors can move between packaging material suppliers, machinery companies, technology providers, design specialists, sustainability-focused businesses and packaging service providers.

Empack is held alongside Logistics & Automation and Logistic & Industrial Build, giving visitors the possibility of exploring connected professional sectors without registering separately for each event.

Full event programme

The Empack programme combines an exhibition with conferences, expert presentations, workshops, round tables, networking and practical demonstrations.

The main content areas include:

• Packaging materials
• Packaging machinery
• Industrial packaging
• Flexible packaging
• Smart and intelligent packaging
• Packaging design
• Labelling and coding
• Automation
• Sustainable packaging
• Reusable packaging
• Circular economy solutions
• Packaging regulation
• Brand and consumer experience
• Digitalisation
• Packaging innovation

The organisers have also created specialist experiences intended to make the exhibition more practical. Live Tours allow visitors to follow guided routes through selected innovations, while the Expo Pentawards area brings packaging design into the exhibition environment.

The Reuse Area focuses on reusable packaging solutions and the businesses and organisations developing circular packaging models. ESG Awards activities recognise initiatives that demonstrate environmental, social and governance impact within the industry.

Key speakers & keynote speakers

Empack Madrid’s speaker programme includes packaging executives, sustainability specialists, designers, consultants, technology professionals and representatives of major industry organisations.

The published speaker list includes Adelaida Prieto from ITENE, Aitor Ojanguren of Koiki, Aitor Peña Martínez of Vidrala, Andrés García de Tuñón of Grupo Armando Alvarez, Arantza Madariaga of ELIKA, Carlos Monerris of ITENE, Carmen Sánchez of ITENE and Cristina Alonso of AREAS.

Additional speakers listed across the Empack and Pentawards programme include Javier Amores Martín of L’Oréal Spain & Portugal, María Alguacil of Grupo Borges, Michaela Reischl of Lidl España, Alberto Cienfuegos of Lavernia&Cienfuegos, Alberto Lozano of Beam Suntory and Andrea Irazabal of UPM Raflatac.

The programme also features expert perspectives from packaging design, sustainability, materials, retail, manufacturing and brand strategy. The organisers continue to update the speaker programme, so visitors should consult the official conference pages for the latest confirmed names and session details.

Conference sessions & tracks

The conference programme is organised around two principal conference environments.

Empack Hall

The Empack Hall focuses on sector trends and developments affecting the packaging value chain. Sessions cover packaging innovation, sustainability, materials, regulation, technology, business challenges and practical industry cases.

Pentawards Hall

The Pentawards Hall is dedicated to packaging design and is organised in collaboration with Pentawards, the organisation behind one of the industry’s best-known packaging design awards. Its content brings together creative professionals, designers, brand representatives and packaging specialists.

PPWR Academy

The PPWR Academy provides dedicated sessions focused on the Packaging and Packaging Waste Regulation. The sessions are intended to explain the regulatory framework, address practical questions and help packaging professionals understand the changes affecting their businesses.

Reuse Area

The Reuse Area concentrates on reusable packaging and circular models, bringing visibility to solutions designed to reduce environmental impact and rethink how packaging is used.

Session times & schedule

The exhibition operates from 9:30 AM to 6:00 PM. Conference sessions are distributed between the Empack Hall and Pentawards Hall, with additional activities taking place in specialist areas.

The official conference platform allows visitors to review the programme, sessions and participating professionals before attending. The organisers encourage visitors to check the programme in advance because the schedule contains multiple activities taking place across the event environment.

The programme includes keynote presentations, expert talks, round tables, case studies and workshops. The organisers also use Live Tours to give visitors an alternative way to discover selected packaging innovations when they have limited time on the exhibition floor.

The official Empack app can be used to organise a personal agenda, review the exhibition map, save activities and access ticket information.

Ticket types & registration

Professional visitor ticket

Standard professional visitor registration is free. The official Empack website promotes free registration for visitors, with the registration process handled through the event’s online registration system.

Conference access

The conference programme is part of the visitor experience, with visitors able to access the event’s educational content after completing registration.

Co-located event access

The Empack visitor ticket also allows access to Logistics & Automation and Logistic & Industrial Build without completing a separate registration, providing a broader view of packaging, logistics and industrial infrastructure.

Exhibitor participation

Companies can enquire about exhibiting through Easyfairs. The organiser offers different participation formats and additional sponsorship and digital options, but public exhibitor package prices are not currently published on the main visitor pages.

Registration deadlines

The official visitor pages currently promote free registration but do not state a separate final deadline for standard visitor registration. Professionals should register online before travelling to the venue to ensure they have their accreditation available.

Exhibitors operate under separate operational deadlines covering stand preparation, services, documentation and other participation requirements. These requirements are handled through the Easyfairs exhibitor system and operations manual.

Visitors planning to attend specific conference sessions or arrange meetings should register early so they have enough time to review the programme and organise their agenda.

The event’s digital tools are designed to support advance planning, including exhibitor discovery, interactive mapping, scheduling and matchmaking.

Exhibitor list & major companies

Empack Madrid features companies from across the packaging supply chain, including manufacturers of packaging materials, machinery suppliers, labelling specialists, packaging designers, automation companies and sustainability-focused businesses.

The current event website promotes more than 200 exhibiting brands and states that more than 160 brands are already ready to present their solutions to professional visitors. The exhibitor ecosystem includes packaging materials, machinery, technology and packaging services.

The event’s broader network includes brands such as Beiersdorf, Decathlon, Hijos de Rivera, Galletas Gullón, Incarlopsa, Domino’s Pizza, Kern Pharma, Clarel, Aneto, Hero España, Royal Canin, Vicky Foods, Glovo, Parfois, LVMH, Carrefour, L’Oréal, IKEA, Lidl, Nestlé España, Amazon and Coca-Cola.

The exhibitor directory covers categories such as flexible plastic packaging, industrial and protective packaging, intelligent packaging, labelling technology, luxury packaging, packaging design, packaging robotics, filling technology, pallets, paper-based packaging and primary and secondary packaging.

Exhibition halls & floor plan

The current official visitor information identifies Hall 6 at IFEMA as the Empack Madrid exhibition location. The official planning page provides access to the fair floor plan and conference information so visitors can prepare their routes before arriving.

The exhibition floor is organised around different packaging categories and specialist experiences. Visitors can identify exhibitors, products and conference areas before entering the hall.

The official Empack app provides an interactive event map, allowing users to locate exhibitors and preferred activities. It also allows visitors to save exhibitors and conference sessions to their personal agenda.

The floor plan is particularly useful for buyers and packaging professionals who want to compare several suppliers during a limited visit. Planning priority stands in advance can help reduce unnecessary walking and create more time for meetings.

Networking & business meetings

Networking is a central part of Empack Madrid. The exhibition is designed to connect packaging suppliers with manufacturers, brand owners, retailers, designers and other professionals looking for new products and business opportunities.

The event’s Smart Badge technology allows visitors to exchange information with exhibitors electronically. When a visitor uses the badge at a participating stand, relevant exhibitor information can be delivered digitally, helping both sides maintain a record of the interaction.

The Empack & Logistics app also provides AI Matchmaking, which recommends potential professional connections based on the solutions and interests entered by participants. Visitors can use the app to explore exhibitors, organise their schedules and connect with other participants.

For packaging buyers, procurement professionals and brand representatives, this business-focused environment provides an opportunity to compare suppliers directly and discuss technical requirements, materials, design, sustainability and production needs.

Industry sectors & highlights

Packaging materials

The exhibition covers paper-based packaging, flexible packaging, industrial packaging, protective packaging and other material solutions.

Packaging machinery

Machinery, packing, filling, labelling and production-line technologies are major areas of the exhibition, with a focus on efficiency and flexibility.

Smart packaging

Intelligent packaging technologies, identification, labelling and connected solutions form part of the technology offering.

Packaging design

Design and brand presentation receive particular attention through the Pentawards programme and related design content.

Sustainability

Sustainable materials, circular approaches, reuse and ESG practices are important themes throughout the programme.

Reuse

The dedicated Reuse Area focuses on reusable packaging and solutions designed to reduce environmental impact through alternative packaging models.

Regulation

PPWR Academy sessions address the Packaging and Packaging Waste Regulation and its implications for packaging professionals.

Automation

Packaging robotics and automation technologies are represented among the exhibition categories, connecting packaging production with wider industrial technology trends.

Event rules & visitor information

Empack Madrid is a professional event and visitors must be over 16 years old. Registration is required for entry, and the official visitor pages provide free registration for professional attendees.

Visitors should bring their digital or physical event accreditation and allow enough time for entry procedures. Professional clothing is recommended because the exhibition is primarily focused on business meetings, supplier discovery and industry networking.

Visitors should also check the official programme before travelling if they intend to attend specific presentations, workshops or guided activities.

The official app can be particularly useful during the visit because it combines ticket access, exhibitor information, the interactive map, programme details and networking features.

How to get there

IFEMA Madrid is located at Avenida del Parténon 5, 28042 Madrid. The exhibition centre is situated in the Campo de las Naciones area and is accessible by metro, bus and road.

For visitors arriving from Madrid city centre, Metro Line 8 provides a direct connection to the IFEMA area. Feria de Madrid station is the main metro stop serving the exhibition complex.

Madrid-Barajas Adolfo Suárez Airport is located close to IFEMA, making the venue convenient for international visitors.

Visitors travelling by car can reach the venue through major Madrid access routes, including the M-11, M-40 and A-2. The official visitor information specifically identifies these routes for access to Feria de Madrid.

Public transport & parking

Metro

Metro Line 8 is one of the easiest ways to reach IFEMA from other parts of Madrid. The Feria de Madrid station provides access to the exhibition complex.

Bus

Several Madrid bus services connect the IFEMA area with different districts of the city. Visitors should check the latest EMT information for route changes before travelling.

Airport

Madrid-Barajas Adolfo Suárez Airport is close to IFEMA and provides convenient access for international and domestic visitors.

Car

The venue is connected to the M-11, M-40 and A-2. The official Empack visitor information recommends these major road connections for reaching the exhibition centre.

Parking

IFEMA has parking facilities around the exhibition complex. Visitors driving to the event should check the latest IFEMA parking information before travelling, as access arrangements and parking conditions can vary between exhibitions.

Accommodation areas

Campo de las Naciones

The Campo de las Naciones area is the most practical choice for visitors who want to stay close to IFEMA. Hotels in this district can reduce travel time and make early conference attendance easier.

Barajas

The Barajas area is useful for international visitors who want to remain close to Madrid’s airport. It can also be convenient for short business stays.

Salamanca

Salamanca provides a more central Madrid base with extensive restaurants, shopping and business facilities. Visitors can travel to IFEMA using Madrid’s public transport network.

Central Madrid

Visitors who want to combine the exhibition with sightseeing may prefer hotels in central districts such as Sol, Gran Vía, Retiro or nearby areas. These locations provide a broader range of accommodation and dining options while remaining connected to IFEMA.

The official Empack website also includes hotel information within its visitor-planning section.

Previous year’s highlights

The previous edition delivered strong results for Empack and its co-located exhibitions. The organisers reported more than 12,200 unique professional visitors, 426 exhibiting companies across the three events and more than 46,000 commercial interactions.

Empack itself brought together more than 180 companies showcasing sustainable materials, smart packaging and solutions for production-line automation. Its conference programme addressed innovation, sustainability and new packaging trends.

The event also featured the Empack Room and Pentawards Room, providing separate spaces for sector-focused discussions and packaging design content. Experts from organisations and companies including Foreo, Clarel, Ecovidrio, Philip Morris and Vicky Foods participated in the programme.

Sustainability was another important focus. The Best ESG Exhibitor Initiative recognised projects demonstrating environmental and responsible business practices, while the exhibition also featured activities connected with reuse and circular packaging.

The strong visitor and exhibitor participation demonstrated the importance of Empack as a meeting point for packaging professionals in Spain and the wider Iberian market.

Official registration & tickets

Professional visitor registration for Empack Madrid is free. The official website provides the registration process and event information for visitors preparing to attend.

The official website also provides access to the exhibitor directory, conference programme, floor-plan information, visitor planning tools and event app.

Official website: https://www.empackmadrid.com/

The official organiser contact details are +34 91 541 38 03 and madrid@easyfairs.com.

The Empack visitor ticket also provides access to Logistics & Automation and Logistic & Industrial Build without requiring visitors to register separately for those co-located exhibitions.