PMG Promogift 2027 – Madrid, Spain

What to expect

PMG PROMOGIFT 2027 is the International Trade Fair for Promotional Gifts and Personalisation Equipment, organised by IFEMA MADRID with the support of AIMFAP and FYVAR. It is one of the leading professional business platforms in Southern Europe for the promotional products, corporate gifts, merchandising, personalisation and advertising-through-objects sector.

The event brings together manufacturers, wholesalers, distributors, importers, personalisation specialists, advertising agencies, communication agencies, sign makers, graphic arts professionals and other buyers working with promotional products. Its commercial focus makes it particularly relevant for companies sourcing new products, developing corporate merchandising programmes, expanding supplier networks or looking for new personalisation opportunities.

The exhibition covers a broad range of promotional products and related services. Visitors can expect corporate gifts, promotional textiles, bags, travel products, office and stationery items, technology gadgets, lifestyle products, wellness products, event merchandise and products designed for customised brand communication.

Sustainability, personalisation and product quality are among the major trends shaping the sector and are expected to remain important themes throughout the exhibition. The organisers also highlight the growing international character of the event, with companies from multiple countries already confirmed for the edition.

PMG PROMOGIFT will also be held alongside C!Print Madrid, creating an expanded professional environment connecting promotional products with printing, visual communication and personalisation technologies. The two events have complementary audiences and allow visitors to investigate both promotional merchandise and the technologies used to customise it.

Event dates

PMG PROMOGIFT 2027 will take place from January 12 to 14, 2027, at IFEMA MADRID in Madrid, Spain.

The official event schedule lists professional visitor access from 09:30 to 18:00 on the first two days, with the final day scheduled from 09:30 to 15:00. The exhibition will be located in Hall 14.0 of IFEMA MADRID.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

PMG PROMOGIFT 2027 will be held at IFEMA MADRID, the major exhibition and convention complex serving Madrid and international business visitors. The venue address is Av. del Partenón, 5, 28042 Madrid, Spain.

The event is planned for Hall 14.0. This is important because previous editions occupied different halls, so visitors should rely on the current official information rather than older references when planning their route.

The exhibition site is designed for professional business meetings and product discovery, with exhibitor stands providing space for manufacturers, distributors and suppliers to display promotional merchandise, corporate textiles, personalisation solutions and related products.

The show also benefits from its simultaneous staging with C!Print Madrid. The combined professional environment connects promotional products with printing, visual communication, branding and personalisation technologies, giving buyers the opportunity to investigate complementary solutions during the same visit.

Full event programme

The detailed 2027 programme is not yet fully published. The official PMG PROMOGIFT schedule page currently states that the activities programme will be made available later.

The organisers have nevertheless confirmed that the event will continue to provide professional content alongside the exhibition. The PMG Forum has become an important part of the show’s knowledge programme, providing a space for presentations, talks and analysis of current issues affecting the promotional products industry.

Previous programme themes have included sustainability, artificial intelligence, carbon footprint, compliance and the changing role of promotional products in marketing and brand communication. These subjects demonstrate that the event’s content goes beyond product displays and addresses wider commercial and regulatory developments in the sector.

The 2027 programme is expected to develop around current industry priorities, but individual sessions and speakers should be considered unconfirmed until they appear on the official programme.

Key speakers & keynote speakers

The 2027 speaker programme has not yet been fully announced by the organisers. The official website currently directs visitors to the activities programme for upcoming presentations, talks and professional events, with the detailed agenda still to be released.

PMG PROMOGIFT’s conference content is normally developed with support from the sector’s professional associations, particularly AIMFAP and FYVAR. These organisations represent manufacturers, importers, wholesalers and sellers of promotional and advertising products.

Previous professional content has included industry specialists discussing artificial intelligence, sustainability, carbon-footprint reduction and compliance. The programme therefore provides opportunities to hear directly from professionals dealing with commercial, technological and regulatory changes affecting promotional merchandise.

Visitors should check the official programme before travelling for the confirmed 2027 speaker list and individual session assignments.

Conference sessions & tracks

The event’s conference programme is centred on the promotional products industry rather than a large number of formally separated conference tracks.

PMG Forum

The PMG Forum is the principal professional knowledge space associated with the event. It provides presentations and discussions about developments affecting the promotional products and Advertising Through Objects sector.

Sustainability

Sustainability has become an important issue for promotional merchandise because companies increasingly evaluate materials, manufacturing processes, packaging, durability and environmental claims when purchasing branded products.

Artificial intelligence

Previous content has examined the use of artificial intelligence in the promotional products industry, including its potential influence on marketing, product development and business processes.

Compliance

Compliance has also featured in previous professional discussions, reflecting the importance of regulations, product safety, responsible sourcing and business standards.

Personalisation and branding

The wider exhibition focuses strongly on personalisation, helping companies understand how promotional items can be adapted to corporate identities, marketing campaigns and customer-engagement strategies.

The final 2027 session structure remains subject to publication by IFEMA MADRID.

Session times & schedule

The official visitor schedule provides general opening hours, while the individual conference timetable is still awaiting publication. Visitors should therefore use the official activities page as the definitive source for the final session timetable.

Once published, the programme should allow professionals to coordinate conference attendance with exhibitor appointments, product demonstrations and networking activities.

Because PMG PROMOGIFT operates as a professional trade fair, visitors can also use the exhibition environment between sessions to meet suppliers, compare product ranges and discuss potential commercial agreements.

The event’s digital tools can further assist with advance planning. LIVE Connect has previously been used to help visitors research exhibitors, review participating companies and organise their visits before arriving at the physical exhibition.

Ticket types & registration

PMG PROMOGIFT is a professional trade fair, meaning access is intended for professionals working in the relevant promotional products and communication sectors. Visitors must complete professional registration through the official IFEMA system.

Professional visitor pass

The standard registration route is designed for industry professionals. Each individual must register using their own IFEMA MADRID account, and multiple accreditations cannot be obtained using the same email address.

Exhibitor invitations

Exhibitors can generate invitation codes for clients through the Expo Zone. Visitors receiving an invitation can enter the code during registration to apply the relevant benefit or discount.

2027 admission price

The official 2027 registration page currently states that prices will be published closer to the event. As a historical reference, a Madrid hospitality-sector guide for the previous edition reported professional admission from €30, equivalent to approximately $35.10 at an illustrative conversion rate. This historical figure should not be treated as the confirmed 2027 ticket price.

Registration deadlines

No final general visitor-registration deadline has been published for the 2027 professional visitor registration process.

The organisers recommend professional visitors register through the official system rather than attempting to enter without accreditation. Registration is personal and each visitor needs an individual IFEMA account.

Exhibitors have separate administrative deadlines for stand preparation, services and documentation. The current exhibitor regulations contain specific deadlines for stand signage, services and technical requirements, but these apply to exhibitors rather than ordinary visitors.

Visitors should monitor the official registration page for any future deadline, ticket-price announcement or changes to access conditions.

Exhibitor list & major companies

The 2027 exhibitor list is already developing strongly, with IFEMA reporting more than 93% of exhibition space sold and participation from companies in 11 countries. International companies account for approximately 25% of confirmed participation.

Confirmed Spanish exhibitors include Action Wear – Camac Iberia, Anbor Import-Export, C.I.F.R.A., Comuvarte Distribución Textil, Confecciones Mayton, Ediciones Deusto, Encender y Escribir, Falk & Ross Group Spain, Giving Europe Iberia, GOR Factory, Goya Importaciones y Distribuciones, Import Reclam, JHK Trader, MKTO Catal Importaciones, New Wave Group, Pad’s World, PF Concept Spain, Sanjuan Hermanos, STYB, Texsol Publicidad, Textil Mallorca, Toptex Spain, UMA Tex Nation, Valento, Valles Import, Velilla Group and Ziraketan.

International participation includes companies such as Imbretex, Norty, Paul Stricker, Purple Mustard, Seiduesei, Solo Invest, Stanley/Stella, Tejobrinde and TH Clothes.

The exhibitor catalogue remains subject to updates, so visitors should consult the official directory for the final list and individual stand information.

Exhibition halls & floor plan

The official 2027 event information identifies Hall 14.0 at IFEMA MADRID as the exhibition pavilion.

Visitors should use the official exhibitor map once it is released to identify individual stands and plan their route through the hall. The organisers’ FAQ confirms that an exhibitor map will be provided through the event’s digital resources when available.

The exhibition layout is designed around the promotional products ecosystem, including corporate gifts, promotional textiles, merchandising, branded products and personalisation-related solutions.

The simultaneous presence of C!Print Madrid provides additional relevance for professionals interested in printing, visual communication and customisation. The two exhibitions maintain their own identities while creating a broader business environment for related industries.

Networking & business meetings

Networking is one of the core commercial purposes of PMG PROMOGIFT. The event connects manufacturers, distributors, importers, agencies, resellers, personalisation companies and professional buyers within one specialised marketplace.

LIVE Connect has been used to extend the business relationship between exhibitors and visitors beyond the physical exhibition. Its functions have included company discovery, exhibitor information, visit planning and tools supporting professional interaction.

The simultaneous staging with C!Print Madrid adds another layer of networking potential because the two communities overlap in areas such as corporate branding, promotional textiles, printing, merchandising, signage and personalisation.

For buyers, the most effective approach is to identify priority suppliers in advance, use the exhibitor catalogue to locate their stands and arrange conversations around specific purchasing requirements.

Industry sectors & highlights

PMG PROMOGIFT covers a wide section of the promotional products and corporate merchandising industry.

Promotional textiles

Clothing, corporate apparel, workwear, accessories and branded textile products form an important part of the exhibition.

Corporate gifts

The show includes products designed for corporate gifting, customer loyalty campaigns, employee programmes and business events.

Technology and gadgets

Technology products and useful electronic accessories are among the promotional categories represented within the sector.

Stationery and office products

Pens, notebooks, writing instruments, office accessories and customised stationery remain important promotional-product categories.

Bags and travel products

Bags, backpacks, travel accessories and practical lifestyle products provide options for campaigns requiring products with repeated everyday use.

Health and wellness

Wellness products and health-oriented merchandise provide promotional opportunities for companies seeking alternatives to traditional corporate gifts.

Personalisation

Personalisation is central to the event, covering products and services that allow brands to add logos, messages, colours and other forms of identity to promotional merchandise.

Sustainable products

Sustainability is increasingly important in promotional products, with buyers looking for products and materials that support more responsible marketing campaigns.

Event rules & visitor information

PMG PROMOGIFT is a professional-only event. Visitors must register professionally through the official IFEMA system before accessing the fair. The organisers specifically state that the event is intended for sector professionals.

Registration is personal, meaning each visitor must use their own IFEMA MADRID account and email address. Multiple professional accreditations cannot be created using the same email.

Animals are generally prohibited inside the IFEMA MADRID site, except for assistance dogs and other legally permitted exceptions or cases authorised by IFEMA.

Visitors should follow IFEMA security procedures and event access instructions. The organisers may also apply capacity or accreditation controls to maintain the professional nature of the exhibition.

How to get there

IFEMA MADRID is located at Av. del Partenón, 5, 28042 Madrid, Spain. The venue is positioned near Madrid-Barajas Airport and has direct connections with Madrid’s public transport network.

By road, IFEMA can be reached using the M-11, M-40 and A-2. The venue is well connected to Madrid’s principal road network, making it practical for visitors arriving by private vehicle or taxi.

Madrid-Barajas Adolfo Suárez Airport is close to IFEMA, which is particularly convenient for international visitors travelling specifically for the trade fair.

Taxi services are available at IFEMA, while public transport provides alternatives for visitors staying in central Madrid or other districts. IFEMA recommends checking its current access information before travelling because entrances and traffic arrangements can vary according to the venue’s event calendar.

Public transport & parking

The Feria de Madrid Metro station on Line 8 provides a direct public-transport connection to IFEMA and Madrid-Barajas Airport.

Several EMT bus routes also serve the exhibition complex, including Lines 73, 112 and 122, while additional intercity services connect the area with surrounding districts.

Visitors travelling by car can use IFEMA’s parking facilities. The venue operates several parking areas around the exhibition complex, although availability can depend on other events taking place at the same time.

For the most convenient journey, visitors should check the current IFEMA transport and parking information before leaving for the venue. Public transport can be particularly useful during major exhibition periods when road traffic around the complex becomes heavier.

Accommodation areas

Madrid provides accommodation options across a wide range of districts and price categories.

Barajas and IFEMA

The Barajas area is particularly convenient for trade-fair visitors because it provides easy access to the exhibition complex and airport. It is a practical choice for short business trips.

Campo de las Naciones

Accommodation around Campo de las Naciones provides convenient access to IFEMA and is well suited to visitors who want to minimise daily travel.

Salamanca

Salamanca offers upscale hotels, restaurants, shopping and business facilities while remaining connected to the exhibition venue by Madrid’s transport network.

Chamartín

Chamartín is useful for business travellers seeking good rail and metro connections and a location between the exhibition area and central Madrid.

Madrid city centre

Central Madrid provides the widest choice of restaurants, attractions, cultural venues and nightlife. Visitors staying centrally can use Metro Line 8 and connecting services to reach IFEMA.

Previous year’s highlights

The previous edition recorded a strong result for PMG PROMOGIFT, with more than 7,900 professional visitors representing approximately 5,400 companies. The event hosted 161 exhibiting companies from 12 countries across 6,041 square metres of net exhibition space.

The participation represented a significant increase in visitor numbers compared with the preceding edition. The event attracted professionals including promotional-product specialists, advertising agencies, communication agencies, printers and graphic-arts companies.

The exhibition showcased promotional and advertising gifts, machinery, corporate products and solutions for the PTO sector. The strong international representation included companies from Germany, Belgium, Bulgaria, Spain, France, Hungary, Italy, the Netherlands, Pakistan, Poland, Portugal and the United Kingdom.

The event also featured the AIMFAP Awards, reinforcing the industry’s focus on innovation, business development and professional recognition. The organisers subsequently described the edition as a record participation event for the promotional-gift sector.

Official registration & tickets

Official professional registration is provided through IFEMA MADRID’s PMG PROMOGIFT registration system. The organisers advise visitors to complete their professional registration through the official platform and state that registration is personal.

The official 2027 registration page currently indicates that pricing information will be released closer to the event. No confirmed 2027 visitor ticket price is therefore available at present.

For historical context, publicly available information for an earlier edition reported professional admission from approximately $35.10 when a €30 starting price is converted into USD. This should be treated only as a previous-edition reference and not as the confirmed price for the current edition.

Visitors should use the official IFEMA registration system rather than third-party ticket websites. The official event website also provides the exhibitor catalogue, schedule, visitor information and links to the event’s digital resources.