Motortec 2027 – Madrid, Spain

What to expect

Motortec 2027 is a major professional trade fair dedicated to the automotive aftermarket and one of the leading meeting points for the sector in Southern Europe. Organised by IFEMA MADRID, the event brings together manufacturers, distributors, workshop professionals, dealer networks, buying groups, technology providers, spare-parts companies, tyre and lubricant brands, commercial-vehicle specialists, and companies developing sustainability and digital solutions for the automotive industry.

The event is designed around the complete aftermarket value chain, making it useful for professionals looking for new products, technologies, suppliers, business partners and practical knowledge. The upcoming edition is forecast to attract approximately 725 participating companies, more than 100,000 square metres of exhibition space and around 66,800 professional visitors, including an estimated 35,000 workshop professionals. These figures are forecasts rather than final attendance results.

A particularly important feature of the upcoming edition is its focus on the transformation of the modern workshop and aftermarket business. Key themes include workshop digitalisation, artificial intelligence, connected vehicles, autonomous technologies, electrification, predictive maintenance, customer experience, fleet management, logistics and supply-chain development.

Visitors can expect a combination of exhibition stands, product demonstrations, technical activities, conferences, competitions, professional meetings and specialist networking. The programme is also being developed with a strong international focus, connecting Spanish and European aftermarket businesses with markets in Africa, Latin America and other important automotive regions.

Event dates

Motortec 2027 will take place from 7 to 10 April 2027 at IFEMA MADRID in Madrid, Spain. The official professional opening hours are 10:00 to 19:00 on the first three days, while the final day runs from 10:00 to 14:00. The event will be held in a hybrid format, combining on-site participation with digital elements.

Event schedule

• 7 April 2027: 10:00–19:00
• 8 April 2027: 10:00–19:00
• 9 April 2027: 10:00–19:00
• 10 April 2027: 10:00–14:00

Professional visitors should allow enough time to cover multiple halls because the exhibition is planned across six large halls and includes numerous activities outside the standard exhibition stands.

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Venue & exhibition site

Motortec 2027 will be held at IFEMA MADRID – Recinto Ferial, Avenida del Partenón 5, 28042 Madrid, Spain. IFEMA MADRID is one of Spain’s principal exhibition and convention venues and provides extensive facilities for large international trade fairs.

The exhibition is planned across Halls 3, 5, 6, 7, 8 and 10, covering more than 100,000 square metres of exhibition space according to the organiser’s current forecast. The scale of the venue means that visitors should plan their route before arriving, particularly if they want to attend conferences and demonstrations in addition to visiting exhibitors.

The exhibition centre offers professional visitor services, information points, catering facilities and transport connections. Its location near Madrid-Barajas Airport also makes the venue practical for international participants travelling from outside Spain.

Full event programme

The full programme for the upcoming edition is being developed around the major technological, commercial and operational changes affecting the automotive aftermarket. IFEMA currently forecasts approximately 260 sessions, with content covering technological transformation, business models and people management. The final session-by-session programme should be checked through the official event schedule as additional speakers and activities are confirmed.

The programme is expected to include:

• Conferences and professional presentations
• Technical demonstrations
• Automotive competitions
• Workshop-focused activities
• Innovation presentations
• Business and networking meetings
• International buyer initiatives
• Training and talent-development activities
• Sustainability-focused content
• Digitalisation and artificial-intelligence discussions
• Activities related to commercial vehicles and fleets
• Product and technology showcases

The organiser has specifically highlighted MOTORTEC EXPORTA as an international networking area and MOTORTEC TALENT as an initiative focused on attracting and retaining skilled professionals.

Key speakers & keynote speakers

The final 2027 speaker list has not yet been fully published, so individual keynote speakers should not be assumed or presented as confirmed. The organiser is expected to announce speakers and participating experts progressively as the programme develops.

The event’s speaker programme is expected to draw professionals from automotive manufacturers, aftermarket suppliers, workshops, technology companies, fleet businesses, associations and specialist organisations. Topics are likely to reflect the event’s published themes, including artificial intelligence, electrification, connected vehicles, predictive maintenance, digital workshop management, sustainability and changing customer expectations.

The organiser’s previous programme has demonstrated a strong emphasis on practical industry knowledge rather than purely promotional presentations. Visitors can therefore expect a mixture of technical experts, business leaders, professional associations and specialists discussing operational challenges and emerging opportunities.

For 2027, the official programme should be consulted before making travel plans around a particular speaker or conference because the final speaker schedule remains subject to confirmation.

Conference sessions & tracks

MOTORTEC 2027 is being structured around several central industry themes that will influence its conference and activity programme. These themes provide a useful guide to what professional visitors can expect from the educational content.

Workshop digitalisation

Sessions will examine the transition towards digitally managed workshops, including ERP, CRM and DMS platforms, integrated digital ecosystems and tools designed to improve efficiency and customer relationships.

Artificial intelligence

AI is expected to be discussed in areas such as advanced diagnostics, process automation, data analysis and real-time decision-making. The focus is particularly relevant to workshops and aftermarket businesses seeking greater productivity.

Connected and autonomous vehicles

Connected vehicles are changing maintenance procedures and relationships between workshops, manufacturers and vehicle owners. Conference content is expected to consider vehicle data, connectivity and emerging service requirements.

Electrification

Electric and hybrid vehicles are transforming workshop requirements, technical skills and charging infrastructure. This theme is expected to address both technical and strategic implications for aftermarket companies.

Predictive maintenance

Sensors, telemetry and data analysis are becoming increasingly important for identifying potential failures before they occur. This creates opportunities for workshops, fleet operators and technology providers.

Logistics and supply chains

The programme will also examine parts distribution, availability, digital logistics and the changing requirements of the aftermarket supply chain.

Session times & schedule

The official daily exhibition schedule has been published, while the detailed timetable for individual conferences, workshops and activities is still being developed. Professional access is scheduled from 10:00 to 19:00 during the first three exhibition days and from 10:00 to 14:00 on the final day.

Visitors should check the official activities schedule before travelling because individual conference times, speakers, room assignments and demonstrations can change as the programme is finalised.

A productive visit can be organised around three priorities: exhibition halls and suppliers, educational sessions, and networking opportunities. Visitors interested in workshops should also look for the dedicated practical and competition activities, while technology-focused visitors may prefer sessions covering AI, digitalisation and connected vehicles.

Ticket types & registration

Motortec is primarily a professional trade event, and access is organised around professional registration. The official ticket page states that professional registration for the upcoming edition will become available closer to the event. Visitors will be able to select the registration option appropriate to their professional profile and obtain their accreditation through the official system.

Professional visitor registration

Professional visitors should register through the official MOTORTEC ticket system once registration opens. The pass is intended for people working in the automotive, aftermarket, workshop, distribution, technology, fleet and related professional sectors.

Previous-edition pricing reference

The organiser’s previous-edition communications confirm that access to professional activities could be free following visitor registration, while other official communications indicated that advance online registration was cheaper than purchasing at the box office. Because the 2027 final ticket price has not yet been published, the safest available previous-edition reference is $0 for qualifying professional access when covered by a free registration or invitation.

The final 2027 ticket terms should be checked before registration because pricing and access conditions can change.

Registration deadlines

The official website currently states that professional registration will become available closer to the event. A final visitor-registration deadline has not been published.

Visitors should register as soon as the official registration system opens, especially if they need accreditation for business meetings, conferences or international travel arrangements. International visitors should also allow additional time for travel documentation where applicable.

Exhibitors have separate participation procedures, contracts and deadlines managed through the organiser’s exhibitor area. These should not be confused with the visitor registration process.

Exhibitor list & major companies

The final exhibitor list for Motortec 2027 is still being built. The organiser reported that 32% of exhibitors were already confirmed during the early commercial phase and forecast approximately 725 participating companies. Therefore, it would be inaccurate to describe the complete exhibitor list as final at this stage.

The exhibition is expected to include companies working across:

• Automotive components and spare parts
• Workshop equipment and tools
• Diagnostics and technical equipment
• Tyres and wheels
• Lubricants and fluids
• Batteries and electrical systems
• Vehicle electronics
• Bodywork and chassis
• Vehicle washing and service-station equipment
• Fleet and mobility solutions
• Digital technologies
• Logistics and distribution
• Sustainability and circular-economy solutions

The previous edition attracted 710 exhibiting companies, including 255 international companies from 28 countries. Previous participants included major automotive aftermarket suppliers and specialist companies, but visitors should use the official 2027 exhibitor catalogue to verify which brands have actually confirmed participation.

Exhibition halls & floor plan

The current official plan places Motortec 2027 across six halls: Halls 3, 5, 6, 7, 8 and 10. The planned exhibition area exceeds 100,000 square metres.

The scale of the exhibition makes the official exhibitor map particularly useful. It can help visitors locate companies, compare suppliers and plan routes between halls without spending unnecessary time walking across the venue.

The detailed 2027 floor plan and exhibitor positioning should be checked through the official MOTORTEC exhibitor-map section once the final map is available. The organiser’s FAQ confirms that an exhibitor catalogue and exhibition map are provided to help visitors plan their visit.

Networking & business meetings

Business networking is one of the central purposes of Motortec. The event connects manufacturers, distributors, workshop owners, fleet operators, technology companies, buyers and other decision-makers in one professional environment.

MOTORTEC EXPORTA will provide a dedicated international networking component, with the organiser highlighting markets and regions including Africa, Latin America, France, Italy, Poland, Portugal and Turkey. The initiative is intended to strengthen international business relationships and attract buyers and professional visitors from strategic markets.

Visitors can use the exhibition to:

• Meet existing suppliers
• Identify new distributors
• Compare automotive technologies
• Discuss purchasing opportunities
• Develop international partnerships
• Meet workshop networks and fleet representatives
• Explore new digital solutions
• Establish contacts with component manufacturers

Professional preparation is important. Visitors should identify priority exhibitors before arriving and use the official digital tools available through the event to organise meetings and make the most of their time.

Industry sectors & highlights

Motortec covers a broad range of automotive aftermarket activities, making it relevant to businesses involved in vehicle maintenance, repair, components, distribution, workshop management and mobility services.

Automotive aftermarket

The core exhibition focuses on parts, components, equipment, services and technologies used throughout the vehicle aftermarket.

Workshop technology

Digital workshop systems, diagnostics, automation and connected tools are increasingly important areas of development.

Electrification

The growth of electric and hybrid vehicles is changing maintenance requirements and creating new opportunities around charging and technical services.

Fleet and mobility

Fleet operators, leasing businesses, rental companies and mobility providers are increasingly important customers for aftermarket services.

Sustainability

Circular economy principles, predictive maintenance, efficient equipment, alternative technologies and sustainable aftermarket practices are expected to receive significant attention.

Talent and training

MOTORTEC TALENT will focus on professional development and attracting skilled people to the industry, while practical competitions and technical activities provide opportunities for students and technicians.

Event rules & visitor information

Motortec is a professional trade fair, so visitors should register through the official accreditation system and carry their valid access pass during the visit. Access controls are used to validate passes at the exhibition entrance.

Visitors should follow IFEMA MADRID’s general venue regulations and the specific instructions displayed during the event. Animals are generally not permitted inside the IFEMA MADRID site, except for assistance dogs and other legally permitted exceptions.

Professional visitors should also be aware that some activities may have limited capacity or require additional registration. Conference and activity schedules should therefore be checked before attending.

International professionals who require visa documentation should review the organiser’s procedures well in advance. IFEMA explains that visa-support documentation for exhibitors is managed through the exhibitor area after the relevant accreditation process has been completed.

How to get there

IFEMA MADRID is located at Avenida del Partenón 5, 28042 Madrid, with strong road and public-transport connections.

For international visitors, Madrid-Barajas Airport is particularly convenient because the exhibition centre is located close to the airport area. Taxis and private transfers can provide a direct connection between the airport and the venue.

For visitors travelling by road, IFEMA can be reached through the city’s main motorway network, including the M11, M40 and A2.

The venue’s large scale means visitors should allow additional time for parking, walking between entrances and reaching the correct exhibition hall.

Public transport & parking

The simplest public-transport option is Madrid Metro Line 8, using the Feria de Madrid station. IFEMA also provides bus connections through routes including 73, 112, 122 and 828. Taxi stops are available at the South and North Gates.

Visitors arriving by car can use the surrounding motorway network. Official IFEMA information identifies the M40, M11 and A2 as the principal road approaches, with several relevant exits providing access to the exhibition centre.

Because Motortec is a very large professional event, public transport can be a practical option during busy periods. Visitors staying in central Madrid may find the Metro particularly convenient.

Accommodation areas

Visitors can choose accommodation in several parts of Madrid depending on whether they prioritise proximity to the venue, airport access or sightseeing.

Barajas and Campo de las Naciones

These areas are among the most convenient choices for visitors who want to stay close to IFEMA and Madrid-Barajas Airport. They are especially practical for short business trips.

Salamanca

The Salamanca district provides higher-end hotels, restaurants and shopping while remaining connected to the exhibition centre by Madrid’s transport network.

Chamartín

Chamartín is useful for business travellers who want access to central Madrid as well as major rail and metro connections.

Central Madrid

Areas around Sol, Gran Vía, Retiro and Atocha offer the largest selection of restaurants, attractions and hotels. They require a longer journey to IFEMA but can be preferable for visitors combining business with sightseeing.

Accommodation should be booked early during major trade-fair periods because demand around the exhibition centre can increase significantly.

Previous year’s highlights

The previous edition was the most successful in Motortec’s history, with more than 65,500 professional visitors from 80 countries and 710 exhibiting companies occupying approximately 100,000 square metres. International participation reached 255 companies from 28 countries.

The event featured more than 250 activities, including conferences, round tables, competitions and specialist programmes. More than 34,000 workshop professionals and approximately 7,200 students participated, demonstrating the show’s importance for both established industry professionals and future automotive technicians.

The Innovation Gallery highlighted 41 selected products and solutions, while the MOTORTEC Passport initiative attracted approximately 15,000 participants. Other prominent activities included Digital Motor Space, Motortruck, the Young Automotive Technicians Competition, Best Mechanic Competition, Future Commercial Vehicle Professionals Competition, Workshop and Fleet Networks Meeting, conferences and classic and competition vehicle displays.

These previous results provide a strong indication of the scale and professional character visitors can expect from the upcoming edition, although the final programme and exhibitor list will continue to develop.

Official registration & tickets

Professional visitors should use the official MOTORTEC registration system operated by IFEMA MADRID. The official ticket page currently states that professional registration will be made available closer to the event.

For the latest registration status, exhibitor information, programme updates, floor plans and access instructions, visitors should use the official MOTORTEC website from IFEMA MADRID: Official MOTORTEC website (https://www.ifema.es/en/motortec)

The organiser’s official schedule page should also be checked before travelling because activity times, speakers, room assignments and programme details can be updated as the event approaches.