GUEXT: Hospitality Suppliers and Services Trade Show 2026 – Madrid, Spain

What to expect

GUEXT is an international professional trade show dedicated to suppliers, equipment, technology and services for the hospitality industry. Organised by IFEMA MADRID in partnership with FELAC, the Spanish Federation of Associations of Manufacturers of Machinery for Hospitality, Institutional Catering and Related Industries, the event is designed as a specialist B2B meeting point for the entire hospitality value chain.

The exhibition brings together manufacturers, distributors, buyers, hospitality groups, restaurants, catering companies, architects, interior designers, consultants, technology providers, hospitality schools and other professional decision-makers.

Visitors can expect a combination of:

• Product demonstrations and equipment showcases
• Professional conferences and expert discussions
• Technology and digitalisation solutions
• Hospitality design and interior concepts
• Coffee, bakery and foodservice experiences
• Delivery and packaging solutions
• Wellness and gym equipment
• Business meetings and networking
• International buyer activities
• Innovation showcases and awards
• Practical demonstrations in KitchenXperience

The event is especially valuable for professionals planning equipment purchases, refurbishment projects, technology upgrades, hospitality concepts and operational improvements.

GUEXT is also designed to connect exhibitors with distribution networks and end customers, making it more than a product exhibition. Its programme combines commercial opportunities with education, innovation and professional knowledge.

Event dates

GUEXT: Hospitality Suppliers and Services Trade Show 2026 will take place from October 15 to 17, 2026, at IFEMA MADRID in Madrid, Spain. Professional opening hours are scheduled from 9:30 AM to 6:30 PM throughout the three-day exhibition.

The event is intended exclusively for professional visitors from the hospitality and related sectors. The official organiser describes GUEXT as a biennial event, with its inaugural edition establishing the foundation for the continuing trade-show format.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

GUEXT will be held at IFEMA MADRID, one of Spain’s principal exhibition and congress venues.

The official venue address is:

• IFEMA MADRID – Recinto Ferial
• Avenida del Partenón, 5
• 28042 Madrid, Spain

The current official GUEXT schedule identifies Hall 12, while the official exhibitor guide for the edition specifies Halls 12 and 14 for the exhibition. Visitors should therefore check the latest official venue information and exhibitor map before arrival, particularly because individual activities and exhibition areas can be allocated across the participating halls.

IFEMA MADRID provides extensive facilities for professional exhibitions, including meeting areas, visitor services, parking, public transport access and accessibility infrastructure.

Full event programme

GUEXT combines the commercial exhibition with a substantial programme of professional activities. The official programme focuses on practical issues affecting hospitality operators, manufacturers, distributors and institutional catering professionals.

Key programme areas include:

• GUEXT Forum
• KitchenXperience by Dimasa
• Innovation Gallery
• Coffee, Tea & Bakery Experience
• Technology and digitalisation activities
• Delivery and packaging content
• Wellness and gym activities
• Professional presentations
• Round-table discussions
• Technical sessions
• Awards and recognition activities
• International buyer meetings
• Networking and business meetings

The GUEXT Forum serves as the principal knowledge-sharing area. Its content examines digitalisation, artificial intelligence, operational sustainability, changing restaurant business models, staff shortages, kitchen design and evolving consumer behaviour.

KitchenXperience provides a more practical environment, with live demonstrations allowing visitors to see professional equipment and technology operating in real conditions.

The programme also includes the Innovation Gallery, which highlights new products and solutions intended to improve the hospitality and institutional catering sectors.

Key speakers & keynote speakers

GUEXT’s programme is built around hospitality professionals, industry experts, manufacturers, technology specialists and sector leaders rather than a conventional celebrity keynote format.

The official programme identifies experts and leaders as participants in GUEXT Forum discussions, where they address major changes affecting hospitality operations and equipment. Topics include artificial intelligence, connected kitchens, sustainability, new business models, smart institutional catering and evolving consumer expectations.

The programme also includes industry recognition initiatives, including the Lifetime Achievement Award for Excellence in Hospitality Distribution and the FELAC Award for Professional Achievement in the Spanish Hospitality Equipment Industry.

Because the organiser continues to update the detailed activity programme, visitors should consult the official schedule for the confirmed speaker list and individual session participants before planning their visit.

Conference sessions & tracks

The conference programme focuses heavily on applied knowledge. Rather than concentrating only on general hospitality trends, the sessions examine how technology, equipment, design and operational management can improve real-world hospitality businesses.

Major themes include:

• Digitalisation of professional kitchens
• Artificial intelligence in hospitality
• Connected kitchens
• Operational sustainability
• New restaurant business models
• Foodvenience and changing consumer habits
• Smart institutional catering
• Traceability and automation
• Kitchen design
• Dining-room design
• Staff wellbeing
• Productivity and talent attraction
• Efficient resource management
• Hotel and restaurant interior design
• Customer experience

The GUEXT Forum also examines the relationship between equipment and business performance, highlighting how appropriate technology and design can improve operational efficiency, connectivity and the customer experience.

The programme is particularly relevant to hospitality professionals who are responsible for purchasing decisions, kitchen planning, restaurant design, technology implementation and operational management.

Session times & schedule

Professional access is scheduled from 9:30 AM to 6:30 PM. The official activity page states that the programme includes presentations, talks, themed areas and professional events, while individual sessions can have their own starting times.

The detailed programme may be updated as the exhibition approaches. Visitors are advised to consult the official GUEXT schedule for the latest information about:

• Forum sessions
• Technical presentations
• Demonstrations
• Themed areas
• Competitions
• Networking activities
• Awards
• Training activities

The organiser specifically recommends checking the programme regularly because activities can be added or modified according to the final schedule.

Visitors planning meetings should allow enough time between sessions because the exhibition includes both conference content and extensive product-display areas.

Ticket types & registration

GUEXT is a professional-only exhibition. Visitors must complete professional registration and are required to register individually through the IFEMA MADRID system. The same email address cannot be used to create multiple personal accreditations.

The current professional visitor pass is available as follows:

• Online promotional price: $24.70
• Box-office price: $33.68

These USD figures are converted from the official published ticket prices using a reference exchange rate of approximately $1.1225 per euro. The online price is therefore the more economical option for professionals who register in advance.

Exhibitors can also provide invitation codes to professional contacts. Invitations are generated through the exhibitor’s Expo Zone and can then be redeemed during visitor registration.

Registration deadlines

The official visitor page does not specify a separate final registration deadline. Professional visitors can register online through the official GUEXT registration system, with the promotional online rate available through the official ticketing platform.

Visitors should register in advance rather than waiting until arrival because professional accreditation is required for entry.

Exhibitors operate under a separate participation timetable. Their application, payment, stand preparation and service deadlines are managed through the Expo Zone and the exhibitor documentation.

For international professionals, it is advisable to complete registration early if a visa-support letter or other travel documentation is required.

Exhibitor list & major companies

GUEXT brings together suppliers across the entire hospitality equipment and services chain. The official exhibitor information identifies manufacturers and service providers covering equipment, machinery, interiors, technology, kitchenware, coffee, logistics, packaging and wellness.

The confirmed exhibitor profile includes companies such as:

• Adler
• Arilex
• Atosa
• Corequip
• Distform
• Fainca HR
• FM Industrial
• Fricosmos
• Inhospan
• Moretti Forni
• NTGas
• Pira
• Repagas
• Sammic
• Taurus Professional
• Wok Inox
• Zummo
• Apice Cooling Technology
• Coreco
• Impafri
• Infrico
• ITV Ice Makers
• Onnera Refrigeration
• True
• Zanotti
• AMC
• Araven
• Denox
• GC International Brands
• Pujadas
• FABI
• Muebles Romero
• THEGREENMOOD

These companies were identified by IFEMA MADRID as participating exhibitors in the developing exhibition offering.

The final exhibitor catalogue and floor map should be checked through Liveconnect and the official GUEXT exhibitor directory.

Exhibition halls & floor plan

The official schedule identifies Hall 12 as the principal pavilion, while the official exhibitor guide states that the exhibition uses Halls 12 and 14. This means visitors should rely on the final official exhibitor map rather than assuming every company or activity will be located in one hall.

The official FAQ states that the exhibitor catalogue and Liveconnect can be used to find companies and that an exhibitor map will be provided once available.

The exhibition is organised around seven principal sectors:

• Foodservice equipment
• Tableware
• Hospitality interiors and design
• Tech and digital solutions
• Coffee, tea and bakery
• Delivery and packaging
• Wellness and gym

This structure allows visitors to move from kitchen machinery and tableware to technology, design, foodservice experiences and specialist hospitality services.

Networking & business meetings

Networking is one of GUEXT’s major commercial functions. The exhibition is designed to connect manufacturers and suppliers with distributors, wholesalers, hospitality operators, buyers, architects, consultants and other professional decision-makers.

The International Buyers Programme adds an international business dimension. It focuses on priority markets across Europe, Latin America and North Africa and is designed to connect exhibitors with qualified importers, distributors, key opinion leaders and specialist channels.

The programme includes pre-scheduled commercial meetings, helping buyers and suppliers make more efficient use of their time.

Liveconnect further supports business networking by allowing users to:

• Discover exhibitors
• Search products
• Schedule meetings
• Receive recommendations
• Access exclusive content
• Maintain professional connections

This makes GUEXT particularly useful for companies looking to expand distribution networks or identify hospitality equipment and technology suppliers.

Industry sectors & highlights

GUEXT is structured around seven major sectors covering a broad section of hospitality procurement and operations.

Foodservice equipment

This area focuses on professional kitchen machinery and equipment for cooking, preparation, refrigeration and food production.

Tableware

Visitors can discover kitchenware, dining products and service solutions designed to improve food preparation and presentation.

Hospitality, interiors & design

Furniture, textiles, interior design and space-planning solutions are aimed at hotels, restaurants and other hospitality environments.

Tech & digital

Technology solutions include digital systems, vending, robotics and tools supporting operational efficiency and modern hospitality management.

Coffee, tea & bakery

This area covers coffee, tea, bakery, pastry and ice cream, with practical experiences and specialist demonstrations.

Delivery & packaging

The sector addresses takeaway, delivery and home-service requirements, including packaging and logistics solutions.

Wellness & gym

Products and services for gyms, spas and hospitality wellness facilities form the seventh specialist area.

Event rules & visitor information

GUEXT is strictly a professional event. Visitors must complete professional registration and obtain the appropriate accreditation before entering the exhibition.

Important visitor considerations include:

• Registration is personal.
• Each visitor needs an individual IFEMA MADRID account.
• Professional accreditation is required for entry.
• Invitation codes can be supplied by exhibitors.
• Visitors should check the latest activity schedule before arrival.
• Exhibitor locations should be confirmed through the official catalogue or Liveconnect.
• Accessibility services are available through IFEMA MADRID.
• Assistance animals are permitted according to applicable regulations.

Animals are generally not permitted inside the IFEMA MADRID site, except for assistance dogs and other legally permitted exceptions.

International professionals who require visa documentation should contact the official customer service team. The organiser provides a procedure for visa-support letters for eligible visitors and exhibitors.

How to get there

GUEXT takes place at IFEMA MADRID, Av. del Partenón, 5, 28042 Madrid.

The most convenient public transport connection is Metro Line 8, with Feria de Madrid station providing access to the exhibition centre and connections toward Madrid-Barajas Airport.

Visitors can also reach IFEMA MADRID by bus, taxi or private vehicle.

For drivers, the principal road connections include:

• M-40 exits 5–7
• M-11 exits 5 and 7
• A-2 exit 7

The venue has dedicated entrances and internal pedestrian routes designed to distribute visitor traffic around the exhibition complex.

Public transport & parking

Metro Line 8 is one of the easiest ways to reach IFEMA MADRID. The Feria de Madrid station is located at the South entrance, making the Metro particularly convenient for professional visitors.

Bus connections include:

• Route 73
• Route 112
• Route 122
• Route 828

Taxi ranks are available at the South and North Gates.

Visitors arriving by car can use IFEMA MADRID’s paid parking facilities. The venue also provides parking infrastructure for electric vehicles with charging points supplied with renewable electricity, as well as bicycle and scooter parking.

Because IFEMA MADRID can become busy during major trade exhibitions, public transport is often a practical alternative to driving.

Accommodation areas

Visitors can choose accommodation close to IFEMA MADRID or stay in central Madrid and commute to the exhibition venue.

The Campo de las Naciones and Barajas areas are convenient for professionals who prioritise short journeys to the exhibition centre and airport access.

Central districts such as Salamanca, Retiro, Centro and Chamberí provide a larger choice of hotels, restaurants and evening activities. These areas can be particularly attractive for international visitors who want to combine business meetings with sightseeing.

For a business-focused stay, accommodation near a Metro Line 8 connection can simplify daily travel to the exhibition centre.

Previous year’s highlights

GUEXT’s previous completed edition established the event as a significant professional meeting point for the Spanish hospitality supply industry. IFEMA MADRID reported approximately 7,000 professionals from 42 countries and more than 130 exhibitors representing seven countries.

The exhibition covered equipment and machinery, facilities and infrastructure, interior design, services, technology and management. Visitors included professionals from hospitality, restaurants, institutional catering, accommodation, retail, distribution and specialist consulting.

The international component was significant, with 11.5% of participants coming from outside Spain. The organisers highlighted participation from Europe, North Africa and the Middle East.

Innovation was another important feature. The Innovation Gallery showcased 13 hospitality solutions competing for the GUEXT Award for Excellence in Hospitality Innovation.

The event also featured CoffeeXperience, with tastings, practical barista workshops and latte-art activities, providing a more experiential component alongside the commercial exhibition.

Official registration & tickets

Professional registration and ticket sales are handled through the official GUEXT website operated by IFEMA MADRID.

The current professional visitor pricing is:

• Online promotional pass: $24.70
• Box-office pass: $33.68

The pass is valid for all exhibition days. The USD amounts are approximate conversions of the officially published ticket prices.

Companies interested in exhibiting can also apply through the official exhibitor section. Published exhibitor documentation provides floor-space rates and modular stand options. Converted reference rates include approximately $224.50 per square metre for smaller floor-only spaces, with lower per-square-metre rates for larger spaces. A 16-square-metre basic modular stand is approximately $4,841, while the 16-square-metre premium modular option is approximately $6,140, before applicable VAT and additional services.

The official GUEXT website is the best source for registration, tickets, exhibitors, Liveconnect, programme updates and visitor information.