Expoóptica + Audio 2028 – Madrid, Spain

What to expect

ExpoÓptica + Audio 2028 is a leading professional trade fair for the optics, optometry and audiology industries in the Iberian Peninsula. Organised by IFEMA MADRID, the event brings together optical fashion brands, manufacturers, distributors, optometrists, ophthalmologists, audiologists, hearing-aid professionals, technology providers, training organisations and other specialists from the visual and hearing health sectors. The organiser describes ExpoÓptica as a biennial professional platform where brands, innovation, expertise and business opportunities meet.

The event combines commercial exhibition areas with professional education, technical presentations, networking and specialist activities. Its scope covers both the clinical and commercial sides of the sector, from lenses, frames and contact lenses to diagnostic equipment, hearing aids, software, retail solutions, low-vision products and professional training.

The AUDIO component gives audiology its own dedicated identity within the wider fair. It focuses on the diagnosis, treatment, rehabilitation and prevention of hearing disorders, while also highlighting equipment, software, services and technologies for hearing-care professionals. The organiser notes that audiology is increasingly integrated into optical businesses, creating opportunities for broader patient services and new commercial models.

Optical Fashion is another major part of the event. Recent editions have placed increasing emphasis on eyewear as a combination of design, personal identity, technology and visual health. The fair’s current concept also includes spaces dedicated to digital management software, optical-store equipment, sustainability, innovation and emerging business solutions.

For professional visitors, ExpoÓptica + Audio offers an opportunity to compare products, meet suppliers, discover new brands, attend technical sessions and develop commercial relationships within one specialised exhibition environment.

Event dates

Expoóptica + Audio 2028 will take place from 23 to 25 March 2028 at IFEMA MADRID in Madrid, Spain. The official IFEMA calendar confirms the event dates, while the official ExpoÓptica website currently presents the same schedule for the upcoming edition.

Event schedule

• 23 March 2028: Opening day
• 24 March 2028: Second exhibition day
• 25 March 2028: Final exhibition day

The exact daily opening hours for the 2028 edition have not yet been published on the official activities page. The organiser is expected to release the detailed schedule closer to the event. The exhibition is planned at IFEMA MADRID, with Hall 10 identified by the official event information as the exhibition pavilion.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

ExpoÓptica + Audio 2028 will be hosted at IFEMA MADRID – Recinto Ferial, Avenida del Partenón 5, 28042 Madrid, Spain. IFEMA MADRID is one of Spain’s principal exhibition centres and is well connected to Madrid’s airport, metro network, bus system and major road routes.

The official ExpoÓptica information identifies Hall 10 as the principal exhibition pavilion. This hall has previously hosted the main ExpoÓptica and ExpoAudio exhibition areas, allowing optical, optometric and audiological businesses to operate within one integrated professional environment.

The venue is particularly convenient for international professionals because Madrid-Barajas Adolfo Suárez Airport is close to the exhibition centre. IFEMA states that the airport is approximately ten minutes from the trade-fair venue, depending on traffic and transport conditions.

Visitors should check the final hall plan before travelling because individual stand locations and activity areas can change as the exhibition layout is completed.

Full event programme

The full programme for ExpoÓptica + Audio 2028 has not yet been published. However, the official event format provides a clear indication of the type of professional content visitors can expect.

The programme is expected to combine:

• Optical and optometric product presentations
• Audiology presentations and demonstrations
• Technical workshops
• Professional forums
• Business and management sessions
• Optical Fashion activities
• Product innovation showcases
• Digitalisation and software content
• Training and professional development
• Networking opportunities
• Specialist congress activity
• Discussions on changing consumer and patient expectations

The organiser’s current description places particular emphasis on technology, sustainability, innovation, professional knowledge and business development. ExpoÓptica also incorporates the OPTOM Congress, organised by the General Council of Associations of Opticians and Optometrists, giving the event an additional scientific and educational dimension.

The detailed 2028 programme should be treated as pending until IFEMA publishes the official schedule. Visitors should therefore avoid relying on individual speakers, sessions or presentation times that have not yet been announced.

Key speakers & keynote speakers

The official speaker list for ExpoÓptica + Audio 2028 has not yet been announced. It would therefore be inappropriate to identify specific 2028 keynote speakers as confirmed at this stage.

Previous programmes have featured specialists from optometry, ophthalmology, audiology, business management, sales, marketing and technology. The event has also worked alongside professional congresses, creating opportunities for visitors to hear from clinical experts and sector representatives.

The scientific and educational side of the event is particularly significant because ExpoÓptica incorporates the OPTOM Congress. Previous congress programmes have included subjects such as artificial intelligence, healthy ageing in eye care, myopia control, gene therapy and developments in ophthalmology and optometry.

The commercial forums have also featured specialists discussing leadership, management, sales, patient experience and technology. The 2028 programme is expected to continue this combination of technical, scientific and commercial knowledge, with the final names to be confirmed by the organiser.

Conference sessions & tracks

ExpoÓptica + Audio uses several complementary content areas rather than focusing exclusively on one conference programme.

Optometry and ophthalmology

This track covers visual health, diagnostic technology, clinical developments, patient management and new approaches to professional practice. Previous content has included optical coherence tomography, advanced diagnostics, teleophthalmology, contact lenses, low vision, artificial intelligence and emerging technologies.

Audiology

The AUDIO area focuses on hearing health, hearing aids, diagnostic solutions, rehabilitation, software and professional services. It also examines the growing connection between audiology and optical retail.

Optical Fashion

Eyewear design is an important part of the exhibition. Recent content has highlighted designer frames, premium collections, sustainable materials, new aesthetics and technologies designed around changing consumer preferences.

Digitalisation

Management software, customer-management systems, digital tools and payment solutions are increasingly important to optical businesses. The official 2028 description specifically identifies management software as an area supporting digital transformation and operational efficiency.

Business and management

Professional sessions can also address sales, leadership, customer relationships, marketing, store management and business development.

Session times & schedule

The detailed session timetable for ExpoÓptica + Audio 2028 has not yet been released. The official activities page currently indicates that programme information will be provided later.

Visitors should therefore check the official activities schedule before travelling for:

• Conference start and finish times
• Forum locations
• Speaker appearances
• Technical demonstrations
• Congress sessions
• Networking activities
• Special exhibition areas

Previous editions have used dedicated ExpoÓptica and ExpoAudio forums for technical presentations and commercial education. This format has allowed exhibitors and external specialists to discuss new technologies, professional challenges, business management and practical applications.

Ticket types & registration

ExpoÓptica + Audio is primarily a professional trade fair. Registration is handled through the official IFEMA system, and the organiser currently provides a professional-registration page for visitors.

Professional visitor pass

The principal access option is professional accreditation for people working or studying in relevant sectors. Visitor profiles include optician-optometrists, ophthalmologists, audiologists and hearing-aid practitioners, specialists, manufacturers, wholesalers, distributors, commercial agents, educators, researchers and students.

Invited professional pass

Previous exhibitor information confirms that professional invitation codes could be used to obtain a free professional pass after completing online accreditation. The previous-edition reference price for qualifying invited professionals was therefore $0.

The final 2028 ticket conditions and any paid options have not yet been announced. Visitors should use the official registration system once registration opens rather than relying on older ticket terms.

Registration deadlines

A final registration deadline for ExpoÓptica + Audio 2028 has not yet been published. The official website currently directs visitors toward professional registration and encourages users to stay informed about the event.

Professionals should register as soon as the 2028 registration system becomes active, particularly if they are planning meetings with exhibitors, attending specialist sessions or travelling internationally.

Exhibitors follow a separate participation process through IFEMA’s exhibitor system. Companies interested in exhibiting should request information from the organiser and follow the applicable participation timetable rather than using the visitor-registration process.

Exhibitor list & major companies

The final 2028 exhibitor list has not yet been published. The current official event page provides previous-edition figures of approximately 130 exhibitors and more than 250 brands, but these figures should not be treated as the confirmed 2028 exhibitor count.

The latest exhibition has demonstrated strong participation across several categories.

Optical Fashion

Recent participating brands have included Design Eyewear Group, Morel, De Rigo, Blackfin, Woodys, SeaPort ODLM, Thema Optical, Orgreen, Go Eyewear, Proóptica Iberia, Jisco, Visionario Le Parc, Opti-Privèe, Zoco Eyewear and Zen Eyewear. These are examples from the latest published edition and should not be interpreted as confirmed 2028 exhibitors.

Optometry and contactology

Previous participating companies have included Alcon, Bausch & Lomb, Mark’ennovy, Servilens, Visionix España, EssilorLuxottica, Cione, Conóptica, Indo, Tiedra, Wivi Vision and Tokai Optecs España.

Audiology

The dedicated audiology area has included hearing-aid manufacturers, software providers, equipment suppliers and professional-service businesses.

The final 2028 exhibitor catalogue should be consulted for confirmed participants and stand numbers.

Exhibition halls & floor plan

The official event information identifies Hall 10 at IFEMA MADRID as the main ExpoÓptica exhibition pavilion. Previous editions have concentrated the optical and audiology exhibition within this hall, creating a relatively integrated environment for professional visitors.

The floor plan is expected to include different product and specialist areas covering optical fashion, optometry, ophthalmology, contactology, low vision, audiology, management software, retail equipment, training and professional services.

The exact 2028 stand distribution has not yet been released. Visitors should check the official floor plan and exhibitor directory once available so they can identify companies and plan an efficient route through the exhibition.

Networking & business meetings

Networking is one of the principal purposes of ExpoÓptica + Audio. The event connects manufacturers, distributors, optical retailers, optometrists, audiologists, technology suppliers, training organisations and professional associations.

The organiser promotes ExpoÓptica as a place to discover new suppliers, strengthen existing relationships, identify customers and develop commercial opportunities. Its Liveconnect platform also supports networking by allowing professionals to discover exhibitors and products, schedule meetings and access event content.

Visitors can use the exhibition to:

• Compare competing suppliers
• Discover new eyewear brands
• Meet optical equipment providers
• Explore audiology technologies
• Discuss distribution opportunities
• Investigate software and digital services
• Build relationships with professional associations
• Arrange follow-up business meetings

For buyers and business owners, preparing a list of priority exhibitors before arrival can make the visit considerably more productive.

Industry sectors & highlights

ExpoÓptica + Audio covers a broad professional ecosystem spanning visual health, hearing health, optical retail and technology.

Optics

Frames, sunglasses, lenses, accessories and optical retail products form a central part of the exhibition.

Optometry

The event showcases clinical equipment, diagnostic technologies, contactology solutions and professional services for optometrists.

Ophthalmology

Specialist technologies and solutions supporting diagnosis, treatment and patient care are represented through relevant exhibitors and technical content.

Audiology

AUDIO provides a dedicated environment for hearing aids, diagnostics, rehabilitation, software, equipment and services. The organiser states that approximately 30% of hearing aids are sold through optical stores, highlighting the strategic connection between the two sectors.

Optical Fashion

Eyewear is increasingly positioned as a fashion and lifestyle product as well as a health-related product. Recent participation has shown strong interest in designer, premium, sustainable and distinctive frame collections.

Digital solutions

Management software, customer relationship tools, payment systems and other digital technologies are becoming increasingly important for modern optical businesses.

Event rules & visitor information

ExpoÓptica + Audio operates as a professional exhibition, so visitors should complete the appropriate accreditation before arriving and carry their valid access credentials.

IFEMA MADRID’s access rules apply throughout the venue. The official ticket information states that animals are not permitted inside the IFEMA MADRID site except for legally established exceptions, including assistance dogs.

Visitors with reduced mobility can request accessibility assistance through the venue’s official procedure. IFEMA recommends submitting the relevant request at least 48 hours in advance so that the necessary arrangements can be considered.

International professionals should also check travel and visa requirements well in advance. IFEMA provides procedures for visa-support documentation, with different processes for exhibitors and visitors.

How to get there

IFEMA MADRID is located at Avenida del Partenón 5 in the 28042 postal district of Madrid. The venue has direct connections with Madrid’s public transport system and major road networks.

By air

Madrid-Barajas Adolfo Suárez Airport is the closest major airport. Visitors can travel between the airport and IFEMA using Metro Line 8, taxi or other local transport options.

By car

The main road connections include the M11, M40 and A2. IFEMA identifies exits on these routes that provide access to the exhibition complex.

By taxi

Taxi ranks are available at the South, North and East entrances of the IFEMA site.

Public transport & parking

Metro is one of the most convenient ways to reach IFEMA MADRID. Line 8 connects the exhibition centre with Madrid-Barajas Airport and central transport connections, with the Feria de Madrid station providing access to the venue.

Several bus routes also serve the exhibition centre.

• Line 73: Diego de León – IFEMA MADRID
• Line 112: Mar de Cristal – Barrio del Aeropuerto
• Line 122: Avenida de América – IFEMA MADRID
• Line 828: Universidad Autónoma – Alcobendas – IFEMA MADRID – Canillejas

Visitors arriving by car can access IFEMA from the M11, M40 and A2. Parking areas are accessible from the South, North and East entrances.

Accommodation areas

Madrid provides a wide range of accommodation options for ExpoÓptica visitors, from business hotels near the exhibition centre to centrally located properties.

Barajas and Campo de las Naciones

These areas are particularly practical for visitors who prioritise proximity to IFEMA and the airport. They can reduce travel time for professionals attending primarily for business.

Salamanca

Salamanca offers upscale hotels, restaurants, shopping and convenient connections to other parts of Madrid.

Chamartín

This district is useful for visitors who want strong rail and public-transport connections while remaining outside the busiest central tourist areas.

Central Madrid

Areas around Gran Vía, Sol, Retiro and Atocha provide a much larger selection of restaurants, attractions and hotels. They are further from IFEMA but are attractive for visitors combining the exhibition with sightseeing.

Professionals should consider booking accommodation early because major trade fairs can increase demand around the venue and airport districts.

Previous year’s highlights

The latest completed edition demonstrated continued growth for ExpoÓptica + Audio. More than 8,000 professionals attended, while 130 exhibitors participated across the visual and hearing health sectors. The organiser reported a 10% increase in direct exhibitors compared with the preceding edition and an international participation rate of 29%.

Optical Fashion was particularly prominent. The segment represented more than 46% of the exhibition, with more than 200 eyewear brands represented through leading distributors. The GLAM Space added a dedicated environment for mid-high and high-end fashion eyewear and brought together more than 14 alternative companies from international markets.

The Audiology area also remained a major component, bringing together more than 25 companies and showcasing hearing-health products, services and software. The exhibition continued to emphasise the integration of audiology into optical businesses.

The technical programme included ExpoÓptica and ExpoAudio Forums, while the OPTOM Congress added scientific and professional content. A federation congress also addressed the future development of the optical market and the commercial challenges facing the industry.

Official registration & tickets

Professional visitors should register through the official ExpoÓptica + Audio registration system operated by IFEMA MADRID. The official ticket page currently provides professional registration information, while the final registration conditions for the upcoming edition will be published as preparations progress.

For confirmed registration information, exhibitor updates, activities, floor plans and access details, use the official ExpoÓptica + Audio website (https://www.ifema.es/en/expooptica).

The organiser’s official pages should be checked before travelling because the 2028 programme, speaker list, exhibitor catalogue, daily timetable and visitor-registration conditions are subject to further publication.