MOMAD 2027 – Madrid, Spain

What to expect

MOMAD is an international professional trade show dedicated to fashion, footwear and accessories, organised by IFEMA MADRID. It brings together fashion brands, manufacturers, designers, wholesalers, importers, distributors, retailers, buyers and other professionals in a business-focused environment designed around collections, trends, commercial relationships and new market opportunities. IFEMA describes MOMAD as Spain’s leading platform for the fashion and footwear sector and an important meeting point for national and international buyers.

The fair combines established brands with emerging designers and specialised areas, giving professional visitors an opportunity to discover new collections while evaluating potential suppliers and business partners.

Fashion collections

MOMAD showcases womenswear, menswear, footwear, accessories and other fashion-related products. The exhibition is designed around the needs of professional buyers looking for new brands, collections and products for their businesses.

Emerging designers

EGO provides a platform for emerging designers and innovative fashion proposals. The MOMAD Talents by ISEM initiative also supports young brands and designers by giving selected creators an opportunity to present their collections to the professional market.

Sustainable fashion

Sustainable Experience and the Boutique Consciente concept highlight responsible fashion, circularity, traceability, recycled materials, biomaterials and lower-impact production.

Fashion technology

MOMAD 4.0 focuses on technological and strategic solutions for fashion retail, including e-commerce, logistics, payment and financing platforms, digital marketing, internationalisation and other retail technologies.

Professional networking

The event is primarily business-oriented, allowing buyers, retailers, brands, distributors and other industry professionals to meet face to face and develop commercial relationships.

Event dates

MOMAD 2027 will take place from 04 to 06 February 2027 at IFEMA MADRID in Madrid, Spain.

• Event: MOMAD 2027
• Dates: 04–06 February 2027
• Venue: IFEMA MADRID
• City: Madrid
• Country: Spain
• Address: Avenida del Partenón 5, 28042 Madrid, Spain
• Event type: International fashion, footwear and accessories trade show
• Audience: Professional visitors
• Registration: Professional registration will become available closer to the event

The official MOMAD website confirms the event dates and describes the fair as a professional platform connecting fashion brands, buyers and industry professionals.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

MOMAD takes place at IFEMA MADRID, one of Spain’s largest exhibition centres and a major venue for international trade fairs. The complex is located on Avenida del Partenón in Madrid’s Campo de las Naciones district and is connected to the city centre, Madrid-Barajas Airport and major road routes.

MOMAD has used different halls and exhibition configurations in recent editions as IFEMA has developed the fair’s format. The current official information for the upcoming edition confirms the event at IFEMA MADRID, while the final exhibitor map is to be made available through the official exhibitor platform.

The venue provides extensive exhibition facilities, registration areas, meeting spaces, restaurants, parking and public transport connections. Its location near the airport is particularly convenient for international fashion buyers and exhibitors.

MOMAD is also part of a wider cluster of lifestyle and fashion-related trade activity at IFEMA MADRID, creating opportunities for visitors to discover complementary sectors such as jewellery, accessories, gifts and lifestyle products.

Full event programme

The complete programme for MOMAD 2027 has not yet been published. The official FAQ states that visitors should consult the MOMAD Schedule and Activities page for presentations, talks, themed areas and professional events, with the agenda updated as the final programme develops.

The established MOMAD programme combines commercial exhibition activity with fashion presentations, educational content, emerging-design initiatives and specialist areas.

MOMAD Catwalk

The catwalk provides a visual showcase for designers, brands, regional fashion initiatives and emerging talent. Previous editions have included collection presentations and fashion shows representing different perspectives within contemporary fashion.

MOMAD Talks

MOMAD Talks provides professional discussions addressing issues affecting the fashion industry, including sustainability, technology, artificial intelligence, retail, data and brand development.

MOMAD Talents by ISEM

This competition supports emerging fashion brands and designers with innovative proposals and provides selected winners with the opportunity to present their collections at MOMAD.

Sustainable Experience

This area focuses on responsible fashion, sustainable materials, circularity and new approaches to production and design.

MOMAD 4.0

MOMAD 4.0 brings technology and business solutions into the fashion trade-show environment, covering retail technology and services designed to support fashion companies.

The final 2027 activity calendar should be checked through the official MOMAD website because individual sessions, speakers and presentation times may change as the programme is completed.

Key speakers & keynote speakers

A confirmed list of 2027 keynote speakers has not yet been published by MOMAD. The official FAQ directs visitors to the programme page for the final schedule of talks, presentations and professional activities.

MOMAD’s professional programme typically involves fashion executives, designers, retailers, technology specialists, sustainability experts and representatives from industry organisations.

Fashion professionals

Designers and fashion-industry specialists contribute to discussions about collections, trends, retail strategies and the development of brands.

Technology experts

MOMAD Talks has addressed artificial intelligence, data-driven retail, cybersecurity and technology innovation, reflecting the increasing importance of digital tools within fashion businesses.

Sustainability specialists

Experts and participating brands discuss responsible materials, traceability, circularity and lower-impact production.

Emerging talent

The MOMAD Talents by ISEM initiative provides a direct platform for new designers and brands to gain professional exposure.

Until the final programme is released, visitors should not treat individual speaker names as confirmed for the upcoming edition.

Conference sessions & tracks

MOMAD is primarily a professional trade show rather than a conventional conference, but its content programme includes talks, presentations and specialist activities addressing important issues for the fashion industry.

Fashion trends

Collection development and changing consumer preferences are central themes of the fair. Brands use MOMAD to introduce new products and communicate their positioning to professional buyers.

Retail innovation

Sessions can address how retailers are adapting to changing shopping habits, digital channels, data and new technologies.

Artificial intelligence

AI has featured in MOMAD professional discussions as part of the wider transformation of retail and fashion businesses.

Sustainability

Responsible production, circularity, traceability and alternative materials are important themes, particularly within Sustainable Experience and Boutique Consciente.

Brand development

MOMAD Talks can provide practical perspectives on strengthening brand identity, commercial positioning and international market opportunities.

Emerging designers

EGO and MOMAD Talents by ISEM support new creative businesses and give emerging designers access to professional buyers and industry contacts.

Session times & schedule

The detailed 2027 activity timetable has not yet been released. MOMAD’s official FAQ states that the Schedule and Activities page will provide daily schedules and information about presentations, talks, themed areas, training and networking activities.

The final schedule may include several activities running alongside the exhibition floor, so visitors should check the official programme before attending.

Professional talks

MOMAD Talks can provide sessions focused on business, technology, sustainability and industry development.

Catwalk presentations

The MOMAD Catwalk can include fashion shows and collection presentations from brands, designers and institutions.

Specialist areas

Sustainable Experience, EGO, MOMAD 4.0 and other dedicated areas provide additional content alongside the main exhibition.

Networking

Liveconnect allows professional participants to discover exhibitors, products and content, schedule meetings and make industry connections.

Ticket types & registration

MOMAD is a professional trade fair, and access is organised primarily around professional accreditation. The official registration page states that professional registration will become available closer to the event.

Professional visitor pass

Eligible industry professionals can obtain a professional accreditation through the official MOMAD registration system. The pass is intended for people attending the fair for business and professional purposes.

Exhibitor passes

Companies exhibiting at MOMAD receive access credentials according to their participation arrangements. Exhibitor services and passes are managed through IFEMA’s Expo Zone.

Invitations

Exhibitors can use personalised invitations for clients through IFEMA’s exhibitor platform, subject to the applicable participation conditions.

Pricing

No confirmed 2027 visitor ticket price has been published. MOMAD’s current official registration page does not display a public ticket price and instead states that professional registration will become available closer to the event.

A previous exhibitor guide listed an additional exhibitor-pass charge of €6 plus VAT, equivalent to approximately $7 before VAT at a rounded conversion rate, but this was an exhibitor service charge rather than a general visitor ticket and should not be treated as the 2027 admission price.

Registration deadlines

No final visitor registration deadline has been announced for the upcoming edition.

The official MOMAD registration page states that professional registration will become available closer to the event. Visitors should therefore monitor the official registration page rather than relying on deadlines from previous editions.

Professional visitors

Fashion buyers, retailers, designers, distributors and other eligible professionals should register once the professional accreditation system opens.

Exhibitors

Exhibitor participation has separate application, payment, stand and technical deadlines. These requirements are communicated through IFEMA’s exhibitor documentation and Expo Zone.

International visitors

International professionals who require visa support should allow sufficient time for registration and documentation. IFEMA states that exhibitors can manage visa-support letters through Expo Zone after completing the relevant exhibitor-pass process.

Exhibitor list & major companies

The complete MOMAD 2027 exhibitor directory has not yet been published. The official FAQ directs visitors to the Exhibitors Catalogue and Liveconnect, where participants can be filtered and viewed once the information is available.

MOMAD’s exhibitor profile covers manufacturers, importers, designers, wholesalers and companies working across fashion, footwear, accessories and related retail services.

Fashion brands

The fair brings together womenswear and menswear brands representing contemporary, casual, premium and other fashion segments.

Footwear

Footwear companies present collections alongside fashion and accessory brands.

Accessories

Bags, belts, sunglasses, scarves and other fashion accessories form part of the wider product offering.

Emerging brands

EGO and MOMAD Talents provide opportunities for newer brands and designers to reach professional buyers.

Retail solutions

MOMAD 4.0 introduces companies providing technology and services for e-commerce, logistics, payments, digital marketing, internationalisation and other retail needs.

Recent editions have included more than 200 brands from multiple international markets, with participation from Spain, France, Germany, Portugal, Greece and other countries.

Exhibition halls & floor plan

The final 2027 exhibitor floor plan has not yet been published. MOMAD’s official FAQ states that visitors can consult the exhibitor catalogue and Liveconnect and will be able to access the exhibitor map when it becomes available.

The fair has recently used different pavilion configurations as IFEMA has evolved the MOMAD format. Previous editions have been concentrated in Hall 10, while a later professional format used Hall 5, demonstrating why visitors should rely on the official upcoming floor plan rather than an older map.

The final map will be useful for locating fashion brands, footwear and accessories exhibitors, EGO, specialist areas, catwalk activities and professional meeting points.

Networking & business meetings

Networking is one of the main reasons professional buyers and exhibitors attend MOMAD. The fair is designed to facilitate direct contact between brands and the distribution channel, supporting commercial relationships, product discovery and new business opportunities.

Buyer meetings

Retail buyers can meet brands directly, examine products and discuss potential purchasing and distribution relationships.

Brand development

Exhibitors can strengthen relationships with existing clients while identifying new retailers, distributors and international partners.

International networking

MOMAD attracts professionals from Spain and international markets, providing brands with opportunities to expand their commercial reach.

Liveconnect

Liveconnect allows participants to discover exhibitors and products, schedule meetings, access content and connect with the professional community.

Business environment

The fair is deliberately focused on professional exchange rather than general consumer shopping, making conversations around wholesale, distribution, retail and brand development central to the visitor experience.

Industry sectors & highlights

MOMAD covers the principal product and service categories connected with fashion, footwear and accessories.

Textile manufacturing

The textile and clothing sector includes fashion collections for different occasions and styles, from casual and urban fashion to resortwear and more refined collections.

Footwear and accessories

Footwear and accessories combine design, craftsmanship and commercial fashion, giving retailers additional products to complement clothing collections.

EGO

EGO is dedicated to emerging designers and innovative fashion proposals, providing a professional platform for new creative businesses.

Sustainable Experience

Sustainable Experience highlights brands and projects working with responsible materials, ethical processes and conscious design.

Boutique Consciente

The Conscious Boutique has showcased responsible brands using recycled materials, traceability criteria, low-impact production processes and experimental biomaterials.

MOMAD 4.0

This area focuses on technology and services supporting fashion retail, including e-commerce, logistics, payment platforms, digital marketing and internationalisation.

MOMAD Talents

The emerging-talent competition supports designers and brands with innovative proposals and provides selected winners with exhibition opportunities.

Event rules & visitor information

MOMAD is a professional trade show, so visitors should register under the appropriate professional category and carry the required accreditation when attending. IFEMA’s official registration page states that professional registration is personal and provides different registration options depending on the visitor profile.

Professional access

The fair is intended primarily for industry professionals such as buyers, retailers, designers, manufacturers, distributors and fashion-sector representatives.

Animals

IFEMA states that animals are not permitted inside the exhibition site except for legally established exceptions, particularly assistance dogs, or other exceptions determined by IFEMA for the event.

Accessibility

Visitors with reduced mobility or accessibility requirements should contact IFEMA in advance so that assistance can be arranged where necessary.

Security

Visitors should follow venue security instructions and any specific requirements communicated through their accreditation.

Professional conduct

Because MOMAD is a business-to-business environment, visitors should respect exhibitor privacy, stand rules and restrictions concerning photography, recording and confidential commercial information.

How to get there

MOMAD is held at IFEMA MADRID, Avenida del Partenón 5, 28042 Madrid, Spain. The venue is located in Campo de las Naciones and is connected with Madrid’s Metro, bus, taxi and road networks.

From Madrid city centre

Metro Line 8 provides a direct connection to the Feria de Madrid station. This is one of the most convenient options for professionals staying in central Madrid.

From the airport

Madrid-Barajas Airport is close to IFEMA MADRID, making the venue particularly convenient for international exhibitors and buyers.

By road

Drivers can reach IFEMA through the M-11, M-40 and A-2. The official MOMAD access information identifies specific exits for each route.

By taxi

Taxi stops are available at the North and South entrances of the exhibition centre.

Public transport & parking

Madrid’s public transport network provides several convenient ways to reach IFEMA MADRID.

Metro

Line 8 serves the Feria de Madrid station and provides a direct connection to the exhibition centre.

Bus

The official MOMAD information lists bus routes 73, 112, 122 and 828 as services serving the IFEMA area.

Taxi

Taxi ranks are available at the South Gate and North Gate.

Car

Drivers can use the M-11, M-40 and A-2 to reach the exhibition centre. IFEMA identifies exits 5 and 7 on the M-11, exits 5, 6 and 7 on the M-40, and exit 7 on the A-2.

Parking

IFEMA provides parking areas around the exhibition complex. The official venue information confirms parking at the exhibition centre and related IFEMA facilities.

Public transport can be a practical alternative during busy trade-show periods because visitor traffic around the venue can be significant.

Accommodation areas

Madrid has a wide range of hotels and accommodation options suitable for fashion professionals attending MOMAD.

Campo de las Naciones

This is one of the most convenient areas for visitors who want to stay close to IFEMA. It minimises commuting time and is particularly useful for exhibitors and buyers with busy schedules.

Barajas

The Barajas area is practical for international visitors who prioritise airport access. It also provides relatively easy connections to IFEMA.

Salamanca

Salamanca is an upscale district with hotels, restaurants, shopping and good transport links. It can be a comfortable choice for business travellers who want to combine meetings with city activities.

Central Madrid

Areas around Gran Vía, Sol, Retiro and Atocha provide a much wider selection of accommodation, restaurants and attractions. These districts are suitable for visitors who want to experience Madrid beyond the exhibition centre.

Chamartín

Chamartín offers good transport connections and can be useful for visitors travelling through Madrid’s wider rail network.

Previous year’s highlights

Recent MOMAD editions have demonstrated the fair’s strong professional and international character. One February edition brought together more than 200 brands from 15 countries, including more than 100 Spanish brands, while the wider joint fashion and accessories event brought together more than 650 brands with Bisutex.

International participation

MOMAD has attracted brands and professionals from Spain and multiple European markets, including France, Germany, Portugal and Greece.

Professional audience

The exhibitor profile includes owners, managers and buyers from boutiques, fashion stores, online shops, footwear retailers, chains and department stores, alongside designers, manufacturers and representatives.

MOMAD Catwalk

The catwalk featured fashion shows and professional content, including regional fashion initiatives, designers and emerging talent.

MOMAD Talks

Professional discussions covered subjects including sustainability, Extended Producer Responsibility, artificial intelligence, data management, cybersecurity and brand development.

Sustainable fashion

Boutique Consciente showcased 15 responsible fashion brands working with recycled materials, traceability and low-impact production, while also presenting experimental biomaterial projects.

Emerging talent

MOMAD Talents by ISEM supported new designers and brands, helping selected creators gain visibility within the professional fashion market.

Official registration & tickets

The official MOMAD website is the recommended source for professional registration, exhibitor information, programme updates, floor plans and visitor instructions.

Official MOMAD website (https://www.ifema.es/en/momad)

Professional registration is not yet open for the upcoming edition; IFEMA states that it will become available closer to the event.

The official MOMAD FAQ explains that visitors can use the Exhibitors Catalogue and Liveconnect to search participating companies and products. The exhibitor map will also become available through the official platform when it is ready.

No confirmed 2027 public visitor ticket price has been published. MOMAD is a professional event, and the current official ticket page does not list a general admission price; therefore, no unsupported 2027 price should be presented as confirmed.

For general enquiries, the official contact supplied by the organiser is momad@ifema.es.