LOOK – Image and Integral Aesthetics Exhibition 2026 – Madrid, Spain

What to expect

LOOK – Image and Integral Aesthetics Exhibition 2026 is a major professional beauty trade fair organised by IFEMA MADRID, bringing together businesses and professionals from aesthetics, cosmetics, hairdressing, barbering, nails and make-up. The event has been repositioned under the shorter LOOK identity, with a renewed exhibition model focused on professional development, innovation, networking and business opportunities.

The exhibition is designed primarily for professionals who want to discover new products, compare technologies, meet suppliers, strengthen commercial relationships and follow developments in the professional beauty market. IFEMA describes LOOK as a major meeting point for the professional beauty sector in Spain and southern Europe, with international brands and emerging companies represented alongside specialist educational content.

Visitors can expect a combination of exhibition stands, live demonstrations, professional education, specialist congresses, competitions, shows, networking activities and business meetings. The renewed format places particular emphasis on applied knowledge and content that professionals can use in their salons, clinics, businesses and training activities.

The principal areas include aesthetics and professional cosmetics, hairdressing and barbering, nails and make-up. These areas cover everything from facial and body treatments to professional equipment, hair products, salon furniture, nail systems, colour cosmetics and specialist tools.

LOOK also incorporates several established professional experiences, including the Aesthetics Congress, Spanish Massage Championship, Hair Look Catwalk and Beauty Night, while the programme also includes newer formats such as Main Stage, Look Focus and Beauty Corner.

Event dates

13 – 15 NOV 2026

The exhibition is scheduled to take place at IFEMA MADRID in Madrid, Spain. Professional opening hours are 10:00 to 20:00 on the first two days and 10:00 to 18:30 on the final day.

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Venue & exhibition site

LOOK 2026 will be held at IFEMA MADRID – Recinto Ferial, Avenida del Partenón 5, 28042 Madrid, Spain. The exhibition uses Pavilions 12, 14.0 and 14.1.

IFEMA MADRID is one of Spain’s largest exhibition venues and provides extensive facilities for professional trade fairs, conferences, product demonstrations and business meetings. Its location near Madrid-Barajas Airport makes it particularly practical for international exhibitors and visitors.

The venue’s multi-pavilion structure allows the event to separate different professional sectors while maintaining a single integrated exhibition. Visitors can therefore move between aesthetics, hairdressing, barbering, nails and make-up without leaving the main exhibition complex.

The renewed LOOK model is intended to create a more selective and business-oriented environment. Rather than focusing solely on product displays, the organisers are placing greater emphasis on professional content, specialist experiences, networking and opportunities for commercial development.

Full event programme

LOOK’s programme combines exhibition activity with professional education, demonstrations, competitions, business meetings and specialist events. The detailed agenda is updated through the official schedule and activities section, and the organiser advises visitors to check it regularly because activities can be expanded or modified.

The main programme components include:

• Main Stage: A central platform for professional presentations, demonstrations and industry content.
• Look Focus: Specialist content concentrating on important developments and professional techniques.
• Beauty Corner: A dedicated space for beauty-related presentations and activities.
• Aesthetics Congress: A major educational programme for aesthetics professionals.
• Spanish Massage Championship: A specialist competition and professional showcase for massage, wellness and spa experts.
• Hair Look Catwalk: A stage for professional hairdressing shows, creative presentations and awards.
• Beauty Night: A networking-focused event bringing professionals, brands and industry leaders together.
• LOOK Awards: Recognition for excellence, innovation, professional careers, business projects and other achievements in the beauty industry.

The programme is intended to combine practical knowledge with commercial opportunities, giving attendees the chance to learn new techniques while also discovering products and services from participating brands.

Key speakers & keynote speakers

LOOK’s professional programme features experts and recognised professionals from the beauty, aesthetics, hairdressing and business sectors. The organisers have announced that the Aesthetics Congress will bring together leading sector names to discuss innovation, business, communications, branding and artificial intelligence.

The programme is not limited to traditional conference presentations. It also uses practical demonstrations, panel discussions and specialist showcases, allowing professionals to see how new ideas and techniques can be applied in real business environments.

The event’s speaker programme is particularly relevant to professionals interested in combining technical expertise with business development. Topics connected with differentiation, branding, communication and technology reflect the changing requirements of modern beauty businesses.

LOOK also provides a platform for leading hairdressers, beauty professionals, educators, competition specialists and product experts to demonstrate their skills. The Hair Look Catwalk and other specialist stages add a visual and practical dimension to the educational programme.

The final speaker and session information should be checked through the official LOOK programme because individual presentations and contributors can be updated.

Conference sessions & tracks

The conference and educational programme is built around the main professional disciplines represented at the fair.

Aesthetics

The aesthetics programme covers professional facial and body treatments, equipment, treatment innovation, business development and emerging technologies. The Aesthetics Congress provides a dedicated environment for deeper professional discussion.

Hairdressing and barbering

Hair professionals can explore products, tools, techniques, styling trends, professional furniture and business services. Live demonstrations and stage presentations provide additional educational value.

Nails and make-up

The nails and make-up area brings together professional nail systems, nail art, cosmetics, make-up products and specialist techniques. Competitions and demonstrations provide opportunities to observe advanced work.

Beauty business

Business development is an important part of the renewed LOOK format. Content can address branding, customer relationships, professional differentiation, digitalisation and strategies for developing beauty businesses.

Innovation and technology

The event highlights technological changes affecting professional aesthetics, beauty treatments and salon operations. Artificial intelligence and other emerging tools are among the subjects included in the specialist programme.

Session times & schedule

The official opening schedule provides professional access from 10:00 to 20:00 during the first two exhibition days and from 10:00 to 18:30 on the final day.

The Aesthetics Congress is scheduled as a dedicated full-day professional programme, with presentations, practical demonstrations and panel discussions. The official ticket page identifies its programme as running from 10:00 to 17:30.

Other activities are distributed throughout the exhibition programme, including stage presentations, demonstrations, specialist competitions and networking activities.

Because the agenda can change as organisers and participating brands finalise their programmes, visitors should consult the official Schedule and Activities page before attending individual sessions. The organiser specifically recommends checking the programme regularly for updates.

Ticket types & registration

LOOK is a professional trade event, and visitors need to register through the official professional registration system.

The current published professional visitor pass is available as a full-fair professional ticket. The standard box-office price is €55, while an early-bird promotional price is €39.60. Using an approximate current exchange rate of €1 = $1.12, the equivalent prices are approximately:

• Professional Visitor Pass: $61.60
• Early-Bird Professional Pass: $44.35

The professional visitor pass provides access to the fair but does not include separate access to workshops or certain specialist activities.

Additional paid activities include specialist programmes. The Aesthetics Congress is listed at €80 standard and €65 promotional, equivalent to approximately $89.60 and $72.80. The Night of Beauty is listed at €55, approximately $61.60, while Effervescene is listed at €105, approximately $117.60.

Prices can change, so visitors should check the official ticket page before purchasing.

Registration deadlines

The professional registration system is already available through the official LOOK website. Promotional ticket conditions have their own deadlines, so visitors seeking discounted admission should check the current ticket page rather than relying on general registration dates.

Separate activities can also have their own registration deadlines and capacity restrictions. For example, specialist congresses may use exclusive online registration and promotional periods.

Schools and training centres have a separate registration procedure. The organiser asks representatives of schools and training centres to contact LOOK directly for information about participation.

Exhibitors follow a different process from visitors. Companies must complete the participation form and can subsequently manage their exhibition services through IFEMA’s Expo Zone.

Exhibitor list & major companies

The 2026 exhibitor catalogue and LiveConnect platform are the official places to check the complete participating-company list. IFEMA states that visitors can filter the exhibitor catalogue and consult the full list, while the exhibitor map is made available separately for visit planning.

The previous edition gives a useful indication of the scale and type of brands represented. More than 250 leading national and international brands participated across aesthetics, hairdressing, cosmetics, make-up and nails.

Companies represented in the recent edition included:

• Aesthetics and equipment: Armesso, Bestetic, BTL, Cincos, Endospheres, Estyma Beauty, Hissys Technologies, Leaseir, Milesman, Novasonix, Sinclair, Sipania Technologies, Skinderma and Termosalud.
• Hairdressing and barbering: Artero, Amabilia Deco, Industrias Oriol, Laboratorios Kapyderm, Lim Hair, Panasonic, Termix and WAHL.
• Barbering: El Mirall Distribuciones, Hey Joe, Iberian, L3VEL3 and Oda Tools.
• Nails and make-up: BrazzCare, Grupo Harpo, Manicura Pro, Nail Look Shop, Peggy Sage, Siberian Salón and Thuya.
• Business and digital services: Booksy, Fresha and Salon Space.

These companies are examples of brands represented in the recent edition and should not automatically be treated as a complete confirmed 2026 exhibitor list. The official LOOK catalogue remains the authoritative source.

Exhibition halls & floor plan

LOOK uses three exhibition spaces at IFEMA MADRID: Pavilion 12, Pavilion 14.0 and Pavilion 14.1.

The sectorisation is designed to help visitors focus on their professional interests.

Pavilion 12

The aesthetics area is centred here, with professional aesthetics products, treatments, technologies and equipment. The pavilion also hosts major educational and professional activities associated with the aesthetics programme.

Pavilion 14

Hairdressing, barbering, nails and make-up are key components of this area. Visitors can find professional brands, products, tools, equipment and specialist services.

Pavilion 14.1

The Hair Look Catwalk is located here, providing a dedicated space for professional hair shows and presentations.

The official exhibitor map should be checked before arrival because stand positions and detailed sector allocations can change. The organiser provides the exhibitor catalogue and map through its official digital platforms.

Networking & business meetings

Business networking is a central part of LOOK’s professional mission. The event is intended to help visitors meet new suppliers and customers, strengthen existing commercial relationships and identify new purchasing and distribution opportunities.

The organiser also works with STANPA and ICEX on an international Buyers’ Programme designed to bring buyers from target markets into contact with exhibiting companies. Buyers receive support from the B2B meetings team throughout the event.

LiveConnect provides an additional digital networking environment. Professionals can use it to discover exhibitors and products, arrange meetings, receive recommendations and access event content.

The Night of Beauty provides another networking opportunity outside the standard exhibition environment, creating a social setting for professionals, brands and industry leaders.

For exhibitors, these initiatives can be particularly valuable for developing distribution partnerships, entering new markets and building relationships with professional buyers.

Industry sectors & highlights

LOOK covers a broad professional beauty ecosystem rather than a single product category.

Aesthetics

The aesthetics sector includes facial care, body care, professional treatments, beauty equipment and technologies designed for salons and specialist businesses.

Hairdressing and barbering

Hair professionals can discover styling products, hair cosmetics, tools, furniture, barbering equipment and professional services.

Nails

The nails sector includes professional nail systems, nail art, specialist tools, treatments and training-related products.

Make-up

Professional make-up brings together colour cosmetics, application products, tools and techniques for beauty professionals.

Business development

Digital services, customer management, booking solutions and business-development companies help professionals improve the commercial side of their operations.

Education and professional development

Congresses, demonstrations, competitions and specialist presentations provide opportunities to develop practical and commercial skills.

Innovation

The new LOOK model places considerable emphasis on innovation, new technologies, emerging brands and changing professional practices.

Event rules & visitor information

LOOK is a professional event, so visitors should complete the required registration before arriving. The professional visitor pass is designed for access to the exhibition, while certain workshops, congresses and specialist activities require separate tickets.

Visitors should check the programme before travelling and confirm whether their chosen activity requires additional registration.

Important considerations include:

• Professional accreditation: Complete registration before arrival.
• Activity tickets: Check whether individual congresses or specialist activities require separate admission.
• Exhibitor information: Use the official catalogue and map to plan meetings.
• Accessibility: Contact IFEMA in advance if special accessibility arrangements are required.
• Animal access: Animals are generally not permitted inside the IFEMA MADRID site except for legally recognised assistance animals and other authorised exceptions.
• Programme changes: Check the official schedule for the latest activity information.

How to get there

IFEMA MADRID is located at Avenida del Partenón 5 in Madrid.

Metro

Metro Line 8 provides one of the most convenient connections to the venue. The line links the IFEMA area with Madrid-Barajas Adolfo Suárez Airport, making it particularly useful for international visitors.

Bus

Several Madrid bus services connect the exhibition centre with other parts of the city. Current IFEMA information lists Lines 73, 112 and 122, together with intercity Line 828.

Taxi

IFEMA has taxi ranks at the South, North and East entrances. This can be convenient for visitors carrying equipment, samples or professional materials.

Car

The venue is connected to major Madrid roads including the M-11, M-40 and A-2. Visitors driving to the fair can follow the relevant IFEMA access signage.

Public transport & parking

Public transport is a practical option for LOOK visitors because the venue has direct Metro Line 8 access and multiple bus connections. The metro is particularly useful for visitors travelling between central Madrid, the airport and IFEMA.

IFEMA provides parking areas accessible from the venue’s different entrances. The organiser states that the South, North and East entrances provide access to parking areas.

Visitors travelling by car should check the latest access instructions before leaving because traffic arrangements and access routes can change around major events at the exhibition complex.

Madrid-Barajas Adolfo Suárez Airport is approximately 10 minutes from the venue by the organiser’s stated travel guidance, making air travel especially convenient for international professionals.

Accommodation areas

Visitors can choose accommodation close to IFEMA or stay in central Madrid and commute to the exhibition centre.

Barajas

The Barajas area is convenient for international visitors who prioritise proximity to the airport and exhibition centre.

Campo de las Naciones

This is one of the most practical areas for trade-fair visitors because of its proximity to IFEMA and the business facilities around the exhibition district.

Hortaleza

Hortaleza provides another northeastern Madrid option with relatively easy access to the exhibition centre.

Salamanca

Salamanca is suitable for visitors who prefer a central, upscale district with restaurants, shops and transport connections.

Central Madrid

Visitors staying in areas such as Centro, Retiro or surrounding central districts have access to a much wider choice of hotels, restaurants, cultural attractions and nightlife. Public transport makes commuting to IFEMA straightforward.

Previous year’s highlights

The previous edition of the event demonstrated the scale of the professional beauty industry in Spain. More than 250 brands participated, while nearly 40,000 professional visitors from 58 countries attended the exhibition. Visitors explored the latest products, services and technologies across the main professional beauty sectors.

The exhibition included a substantial aesthetics area featuring professional products, treatments and demonstrations. Hairdressing, barbering, nails and make-up occupied another major part of the show, supported by professional stages and specialist activities.

The programme also included the Aesthetics Congress, Spanish Massage Championship, Business Meeting, Nailympion Spain and Hair Look Catwalk. The event introduced Beauty Night as a dedicated networking opportunity for the professional beauty community.

Internationalisation remained another important focus. The organisers worked with ICEX and STANPA to support international buyers and B2B meetings, helping participating companies develop relationships beyond the domestic Spanish market.

The awards programme also recognised professional and business achievements across the industry. The previous LOOK Awards included categories covering hairdressing, aesthetics, salon design, training, entrepreneurship and social initiatives.

Official registration & tickets

The official LOOK website provides the professional registration system, ticket information, exhibitor catalogue, LiveConnect access, activities programme and event updates.

Official LOOK registration and event website (https://www.ifema.es/en/look)

The current professional visitor pass is listed at approximately $61.60 at the standard box-office rate, with an early-bird promotional price of approximately $44.35. Specialist activities have separate charges, including the Aesthetics Congress, Beauty Night and Effervescene.

Visitors should verify the final amount at checkout because promotional offers, activity availability and ticket conditions can change.

The official site also provides access to the exhibitor catalogue and LiveConnect, which are useful for researching companies and arranging professional meetings before visiting the exhibition.