Souvenir Expo Spain 2027 – Barcelona

What to expect

Souvenir Expo Spain 2027 is a professional B2B trade fair focused on tourist gifts, souvenirs, tourism retail products, summer fashion, crafts, travel products, jewellery, cosmetics, local packaged foods, promotional merchandise and related retail categories. The event is organised by Rota Exhibitions Spain and is designed specifically for professionals working in tourist retail, gift shops, museums, destination stores, wholesalers, distributors, importers and related businesses. The organisers describe it as a specialised meeting point for the tourism-gift industry and a place where suppliers and professional buyers can meet directly.

The 2027 edition is confirmed to take place at Fira Montjuïc in Barcelona, with Hall 8 identified by the organiser as the exhibition hall. Fira de Barcelona also lists Souvenir Expo Spain among its scheduled Montjuïc events.

Visitors can expect a commercially focused exhibition rather than a public consumer festival. The official visitor information states that the fair is exclusively for industry professionals, including retail, museums, gift shops and tourism stores. Its purpose is to help buyers discover suppliers, collections, new products and market trends while creating opportunities for business development and professional networking.

The exhibition covers a particularly broad range of products, from traditional souvenirs and ceramics to jewellery, beachwear, packaged regional foods, travel accessories, sports souvenirs, cosmetics and printed tourism products. This makes it relevant to businesses looking to refresh their merchandise selection or source products for high-footfall tourist locations.

Event dates

Souvenir Expo Spain 2027 will take place from January 22 to January 24, 2027.

The confirmed visitor hours are 10:00 AM to 7:00 PM on January 22 and January 23, and 10:00 AM to 5:00 PM on January 24. These hours are published on the official visitor information page.

The event is scheduled as an annual professional trade fair. The Asociación de Ferias Españolas identifies the 2027 edition as the third edition and records the event as annual and international in scope.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Souvenir Expo Spain 2027 will be held at Fira Montjuïc, part of the Fira de Barcelona exhibition complex, in Hall 8. The official organiser gives the venue address as Av. de la Reina Maria Cristina, s/n, Sants-Montjuïc, 08004 Barcelona, Spain.

Fira Montjuïc is one of Barcelona’s established exhibition venues and is located close to Plaça d’Espanya and the Montjuïc area. The venue is well connected to the city’s public transport network, making it practical for professional visitors arriving from different parts of Barcelona.

The 2027 organiser information specifically identifies Hall 8, so visitors should check their registration information and official event signage for the final entrance arrangements and internal access points.

Full event programme

A detailed 2027 programme has not yet been published by the organiser. The available official information focuses primarily on the exhibition, visitor registration, exhibitors, product categories and professional business opportunities rather than a formal conference programme.

This means visitors should currently approach Souvenir Expo Spain primarily as a sourcing and trade exhibition. The main activity is expected to centre on exhibitor stands, product discovery, supplier meetings, purchasing discussions and professional networking.

The organiser’s stated objectives include helping buyers discover the latest products and collections, identify new suppliers, improve their product ranges and find new commercial opportunities.

Any additional demonstrations, presentations, talks or special activities announced for the 2027 edition should be checked through the official event channels as the exhibition approaches.

Key speakers & keynote speakers

No official list of keynote speakers, conference speakers or headline industry presenters has been announced for Souvenir Expo Spain 2027 at the time of research.

This is consistent with the current official event material, which positions the exhibition principally as a professional trade fair rather than a speaker-led conference. The organiser’s published information concentrates on exhibitors, buyers, product categories, tourism retail and business networking.

Visitors should therefore not assume that a keynote programme will form part of the 2027 edition unless Rota Exhibitions Spain publishes additional programming.

For businesses attending specifically to meet suppliers and purchasing contacts, the absence of a published speaker programme does not reduce the central value of the exhibition because direct commercial interaction is one of its main purposes.

Conference sessions & tracks

No confirmed conference tracks or formal session themes have been published for the 2027 edition.

The event’s official scope instead revolves around product and market categories. These include tourist gifts, geographical-indication products and crafts, packaged local food, summer fashion, sports-related souvenirs, travel products, jewellery, decoration products, cosmetics, tourism publications, promotional products and games and toys.

For professional buyers, these product categories effectively provide the main thematic structure of the exhibition. Buyers can use them to identify suppliers according to the type of merchandise they want to source.

If Rota Exhibitions Spain introduces seminars or educational sessions later, those details should be treated as supplementary programming rather than the core exhibition format unless officially stated otherwise.

Session times & schedule

The published visitor schedule provides the main confirmed timetable for the exhibition. The organiser lists opening hours of 10:00 AM to 7:00 PM for the first two days and 10:00 AM to 5:00 PM for the final day.

There is currently no official timetable showing individual conference sessions, keynote presentations or workshop slots for 2027.

Professional visitors can therefore plan their attendance around the exhibition opening hours and use the available time to visit exhibitors, compare product ranges, discuss wholesale opportunities and establish commercial relationships.

Because the event is B2B, buyers who already know which suppliers they want to meet should consider arranging meetings in advance rather than relying entirely on walk-in conversations.

Ticket types & registration

Souvenir Expo Spain is a professional trade fair and entry is free for industry professionals, according to the official visitor information.

Visitor registration is available through an online pre-registration form. The form requests professional and business information including name, company, telephone number, email, country, city and industry type.

The organiser states that visitors can register through the online invitation process or through the printed invitation procedure. A business card is required under the organiser’s stated visitor-registration conditions.

The event is therefore not structured like a public ticketed festival with general-admission ticket tiers. Its registration system is designed to identify and admit professionals connected with tourism retail, gift shops, museums, retail businesses and related industries.

No paid visitor ticket is currently indicated by the official organiser.

Registration deadlines

A specific final visitor-registration deadline for Souvenir Expo Spain 2027 has not been published on the official pre-registration page.

The organiser is already accepting visitor pre-registration information and encouraging professionals to register to stay informed about the event.

Visitors should complete the registration process before travelling rather than waiting until arrival, particularly because the exhibition is restricted to industry professionals and registration requires professional information.

Exhibitors have a separate participation process. The organiser encourages companies to book exhibition space and provides information aimed at manufacturers, licensees, importers, wholesalers, artisans and franchises.

Exhibitor list & major companies

The official Souvenir Expo Spain website has a dedicated 2027 exhibitor list and states that confirmed companies are added continuously as new exhibitors join. The published list was last updated on July 31, 2026 at the time of research.

The current exhibitor information includes companies such as Adour Mineraux, Amaranta Denia, AMR Souvenirs, Anyart Glass, Apex, Aquarius Cosmetic, Arte Omega, Artesania Alma, Artesania Calvo, Artesanía Cerdá, Baffo Diamond and Murano, Bikkibeach, Billetes Souvenir, Casa Ronald Barcelona, Cayro, Ceramica Yelu, Ceramicas Basas, Clipper 1959, Creativart, Crystalp-Calpart, Dinou Design, Dubai Carpets & Curtain, Fabbro Souvenir, Feelit Essences, Fonderie Saint Luc, Gea Barcelona, Glenis, Gobleno, Isafi, Italdibipack Group, Italf rance, Joseffa Butterfly, Kibo Candles, Lamare and Makito Promotional Products, among others.

The exhibitor profile is deliberately broad, covering manufacturers, licensees, importers, wholesalers, artisans and franchises.

Because the exhibitor list is continuously updated, visitors should consult the official list before attending if they are looking for a particular supplier or product category.

Exhibition halls & floor plan

The 2027 exhibition is confirmed for Hall 8 at Fira Montjuïc.

A detailed public 2027 floor plan showing individual booth numbers and the complete stand-by-stand layout has not been published in the available official information.

The hall is expected to bring together the event’s broad range of tourism-retail categories, allowing professional buyers to compare suppliers and product collections in one exhibition environment.

Visitors who require a particular exhibitor location should check the official exhibitor information and any digital or printed floor-plan material supplied after registration. The organiser may update booth assignments as additional companies join the exhibition.

Networking & business meetings

Networking is one of the central purposes of Souvenir Expo Spain. The organiser describes the fair as an environment for developing business, connecting with new customers and discovering commercial opportunities.

For buyers, the exhibition provides opportunities to meet manufacturers, brands, importers and distributors directly. The official visitor information highlights supplier discovery, new collections, market trends and opportunities to improve the product range of tourism-focused stores.

For exhibitors, the event provides access to purchasing decision-makers, distributors, wholesalers, retailers and businesses operating in tourist destinations and high-footfall areas.

The strongest networking opportunities are likely to come from direct conversations at exhibitor stands, product demonstrations and commercial discussions about distribution, collections, wholesale purchasing and future partnerships.

Industry sectors & highlights

Souvenir Expo Spain covers a wide section of the tourism-retail supply chain.

Tourist gifts: Glass products, ceramics, tiles, cups, wooden products, textiles, magnets, metal novelties and keyrings are among the categories listed by the organiser.

Crafts and regional products: The exhibition includes geographically indicated products and crafts such as jugs, copper products, rugs and carpets.

Packaged local food: Buyers can discover tourism-oriented food products including olives and olive oil, dried fruits and nuts, chocolate and confectionery, charcuterie, spices, cheese and other regional products.

Summer fashion: Beachwear, swimsuits, sandals, pareos, beach bags, shorts, T-shirts, hats and leather goods are included within the exhibition scope.

Travel and sports merchandise: Luggage, handbags, travel pillows, football shirts, sports scarves and sports figurines are also represented.

Jewellery and accessories: The category includes bracelets, necklaces, silver and gold jewellery, earrings, natural stones, rosaries, sunglasses, watches and brooches.

Cosmetics and decoration: Natural products, soaps, creams, perfumes, essential oils, home products, glassware, ceramics, lighting, illustrations and religious products are also listed.

Event rules & visitor information

Souvenir Expo Spain is intended for industry professionals rather than general public visitors. The official visitor page specifically identifies retail professionals, museums, gift shops and tourism stores as its target audience.

Visitors should bring appropriate professional identification, including a business card, because the organiser states that this is required for the registration process.

The event is designed around professional sourcing, purchasing and networking, so visitors should approach exhibitor meetings with clear commercial objectives. Buyers may benefit from preparing a list of product categories, quantities, target markets and supplier requirements before arriving.

Exhibitors and visitors should also follow the venue’s standard access and safety requirements and any instructions provided by the organisers during registration.

How to get there

Fira Montjuïc is located on Av. de la Reina Maria Cristina in the Sants-Montjuïc district of Barcelona. The venue is close to Plaça d’Espanya and is one of the city’s established exhibition locations.

Barcelona-El Prat Airport is the city’s main international airport. From the airport, visitors can use Barcelona’s public transport network to reach the Plaça d’Espanya and Fira Montjuïc area.

For international trade visitors, Barcelona’s extensive flight network makes the city particularly convenient for combining business travel with an exhibition visit.

Public transport & parking

The official visitor information identifies Espanya as the principal station for accessing Fira Montjuïc. The station is served by Metro Lines 1 and 3, providing direct connections with other parts of Barcelona.

The venue can therefore be reached efficiently by metro, and visitors staying elsewhere in Barcelona can connect through the city’s wider public transport network.

Barcelona’s airport connection also provides access between the airport and the city, while the exhibition area’s central location makes taxis and other road-based transport practical alternatives.

Visitors travelling by car should check the current parking options around Fira Montjuïc before departure because availability, restrictions and charges can vary. The official event material does not currently publish a dedicated 2027 parking tariff.

Accommodation areas

The most convenient areas for visitors attending Souvenir Expo Spain are around Plaça d’Espanya, Sants, Montjuïc and the wider Eixample area.

Staying close to Plaça d’Espanya can be particularly practical because the area provides direct Metro Line 1 and Line 3 access to the exhibition venue. It also offers connections to other parts of Barcelona, making it useful for visitors who want to combine business appointments with sightseeing.

Sants is another practical accommodation area because of its major transport connections. Eixample provides a broader choice of hotels, restaurants and city attractions while remaining relatively accessible to the exhibition grounds.

Visitors attending for business should prioritise accommodation with easy access to public transport rather than choosing solely on proximity to Barcelona’s main tourist attractions.

Previous year’s highlights

Souvenir Expo Spain made its Spanish debut in 2025 at Fira Montjuïc. Fira de Barcelona described it as the first Spanish edition and as the country’s only fair dedicated exclusively to tourism gift products. The inaugural edition attracted wholesalers, distributors and tourism-retail professionals.

The 2025 edition was held in Hall 1 of Fira Montjuïc, according to the event’s official information and the Asociación de Ferias Españolas.

Industry association records identify the event as an international professional fair and confirm its annual format. The 2027 edition is recorded as the third edition.

The first edition established the exhibition as a specialist meeting point for suppliers and buyers within tourism retail. Its product range included tourist souvenirs, crafts, packaged local foods, summer fashion, sports-related souvenirs, travel products, jewellery, decoration, cosmetics, tourism publications, promotional products, games and toys.

The expansion to a dedicated 2027 Hall 8 location demonstrates the continuing development of the Spanish edition, although visitors should rely on the organiser’s final exhibitor and venue information for the precise exhibition layout.

Official registration & tickets

Visitor entry to Souvenir Expo Spain is free for industry professionals. The official organiser does not currently list a paid general-admission ticket price.

Professional visitors can use the official online pre-registration form, which collects business and industry information for attendance.

The official organiser is Rota Exhibitions Spain S.A., and its Souvenir Expo Spain website provides the current registration, exhibitor and visitor information.

Official Souvenir Expo Spain website (https://souvenirexpospain.com/)

Official visitor pre-registration (https://souvenirexpospain.com/en/visitor-pre-registration/)