DES (Digital Enterprise Show) 2027 – Málaga, Spain

What to expect

DES (Digital Enterprise Show) 2027 is a major international B2B event focused on digital transformation, artificial intelligence, exponential technologies, innovation, and business growth. The event brings together C-level executives, technology leaders, entrepreneurs, public-sector decision-makers, investors, digital specialists, and technology providers to examine how emerging technologies can improve competitiveness and reshape organisations.

The event combines a large-scale technology exhibition with the Digital Business World Congress, one of the central conference platforms within DES. The organiser describes the event as a multispecialist meeting point for digitalisation, innovation, technologies, and ESG, with the aim of helping companies make better strategic decisions about technology adoption.

Visitors can expect to see solutions covering:

• Artificial intelligence and generative AI
• Data and analytics
• Cloud and multicloud
• Cybersecurity
• Blockchain
• Internet of Things
• Extended reality and virtual reality
• Web 3.0
• Low-code and no-code platforms
• Enterprise software
• CRM and ERP systems
• Business process automation
• Business intelligence
• Digital twins
• Quantum computing
• Edge computing
• Connectivity and 5G
• Robotic process automation
• Software as a service
• Marketing technology
• Digital workplace solutions

The exhibition is complemented by keynote presentations, industry forums, C-level agendas, technology series, innovation showcases, startup activities, awards, business meetings, and networking programmes.

Event dates

DES (Digital Enterprise Show) 2027 will take place from 8–10 June 2027 at FYCMA in Málaga, Spain. The organiser’s official website currently presents these dates as the confirmed next edition.

The event is planned as a three-day professional technology exhibition and congress. The detailed opening hours and final daily programme should be checked through the official visitor information once the complete schedule is released.

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Venue & exhibition site

The event will be held at FYCMA – Palacio de Ferias y Congresos de Málaga, the main exhibition and convention centre serving Málaga.

Venue: FYCMA – Palacio de Ferias y Congresos de Málaga
Address: Avenida de José Ortega y Gasset, 201, 29006 Málaga, Spain

FYCMA is an established venue for major professional exhibitions, congresses, conferences, and international business events. The venue is located in Málaga and is connected to the city’s road and public transport network.

The organiser and venue identify FYCMA as the official location for DES. FYCMA’s own event listing describes DES as an international B2B event focused on artificial intelligence, exponential technologies, digital transformation, and business growth strategies.

The exhibition site is designed to accommodate both large technology stands and multiple conference areas. Previous floor plans show exhibition halls containing technology exhibitors, auditoriums, networking areas, innovation theatres, food and beverage facilities, lounges, meeting spaces, and visitor services.

Full event programme

The complete programme for the upcoming edition is still being developed, but the organiser has already established the principal structure of DES through the Digital Business World Congress and its wider exhibition programme.

The Digital Business World Congress is expected to remain the main knowledge platform, bringing together technology specialists, business executives, innovators, researchers, entrepreneurs, and government representatives.

The official DES programme framework includes:

• Digital Business World Congress
• C-Level agendas
• Industry forums
• Technology series
• Digital Marketing Planet
• España Empresa Digital
• The Scale-UP! World Summit
• Innovation theatres
• Digital demonstrations
• European Digital Mindset Awards
• One-to-one business meetings
• Hosted Buyer activities
• Networking programmes

The organiser currently describes the congress framework as containing multiple C-level agendas, technology series, industry forums, auditoriums, and hundreds of content sessions.

The programme is intended to combine strategic discussions with practical business cases. Instead of focusing exclusively on theoretical technology presentations, DES places considerable emphasis on how organisations are implementing AI, data, cloud, cybersecurity, automation, and other technologies in real operating environments.

Key speakers & keynote speakers

The final speaker roster for the upcoming edition is still being completed. The official DES website already maintains a speaker archive and a dedicated speaker section, but visitors should distinguish between speakers confirmed for the upcoming programme and speakers appearing in previous editions.

The latest official DES programme has included senior figures from companies and organisations such as Microsoft, Google, LinkedIn, Airbus, Stellantis, American Express, Abertis, Renault, Tencent Cloud, and other international technology and business organisations.

Recent speaker examples include:

• Randi Zuckerberg, Founder and CEO of Zuckerberg Media
• Yongdong Wang, Chairman of Asia Pacific R&D Group at Microsoft
• Fred Sun, General Manager Europe at Tencent Cloud
• Julia López, Vice President & General Manager at American Express
• Ricardo Baeza-Yates, WASP Professor at KTH Royal Institute of Technology
• Hans Grundig, Global Head of ICT Manufacturing Development at Stellantis
• Ángel Sáenz de Cenzano, Country Manager for Spain and Portugal at LinkedIn
• Olga Forné, Global CISO at Abertis Group
• Sandra De Lucas, Head of Digital International at Airbus

These names demonstrate the seniority and international scope of the congress, but the final speaker list for the upcoming edition should be checked against the official DES speaker pages as additional announcements are made.

Conference sessions & tracks

DES uses a broad conference structure to address both technology-specific subjects and industry-level business challenges.

The main Digital Business World Congress framework includes technology series covering:

• Artificial intelligence
• Blockchain
• Data and analytics
• Cloud
• Cybersecurity
• Martech

The congress also uses industry forums to examine how digital transformation affects specific sectors. Previous programmes have included Banking & Insurance, Security & Defense, Retail & eCommerce, Manufacturing, Public Sector, eMobility & Smart Cities, Tourism & Hospitality, Health, and Sports & Entertainment.

The C-level programme is designed for senior decision-makers and has included specialist agendas for roles such as CIOs, CMOs, HR leaders, AI leaders, and other executive functions.

Technology discussions can range from the practical deployment of AI and data platforms to wider questions around regulation, governance, cybersecurity, digital talent, responsible AI, quantum computing, and organisational transformation.

The Scale-UP! World Summit adds a startup dimension, allowing selected technology startups and scale-ups to present their solutions to executives, corporate innovators, investors, and other stakeholders. The organiser has confirmed that the startup application is free and that selected companies can access opportunities for pitching, networking, and private meetings.

Session times & schedule

The final detailed session timetable for the upcoming edition has not yet been fully published. DES normally runs multiple sessions simultaneously across several auditoriums and specialised stages.

The previous official programme included hundreds of sessions distributed across eight auditoriums, with separate C-level agendas, industry forums, technology series, and specialist areas.

Session formats can include:

• Keynotes
• Fireside chats
• Roundtables
• Executive panels
• Industry discussions
• Technology presentations
• Case studies
• Startup pitches
• Demonstrations
• Interviews

The official session archive shows how individual sessions are assigned to specific auditoriums and can include information about language, simultaneous translation, ticket access, speakers, and subject areas.

Visitors should check the official DES agenda before attending because several sessions can run simultaneously. Planning a personal agenda in advance is particularly useful for visitors interested in several technology tracks.

Ticket types & registration

The organiser has not yet published the complete physical ticket price structure for the upcoming edition. DES uses different access categories depending on whether visitors are attending as general business professionals, premium guests, exhibitors, speakers, press, or participants in specific programmes.

Previous DES access arrangements have included:

• Business access: Designed for professional visitors attending the exhibition and business programme.
• Premium VIP access: Higher-level access providing enhanced congress and networking benefits.
• Honour access: A higher-level invitation or executive access category used within the DES ecosystem.
• Press access: For accredited media representatives.
• Speaker and exhibitor access: Provided according to participation status.
• Virtual access: Online access to recorded congress content.

The organiser’s latest published virtual access price was $67, calculated from the official published €60 price using the European Central Bank reference rate of approximately $1.12 per euro. This is a previous-edition digital-access reference and is not a confirmed physical attendance price for the upcoming edition.

Selected startup participants in The Scale-UP! World Summit can also receive a Premium VIP pass as part of their participation benefits, while startup applications themselves are free.

Registration deadlines

The final visitor registration deadlines for the upcoming edition have not yet been published.

DES normally manages different registration processes depending on visitor type. General professional visitors can register through the official ticketing system, while exhibitors, speakers, press representatives, hosted buyers, and startup participants may have separate application procedures.

The Scale-UP! World Summit has its own application process for startups and scale-ups. The organiser states that applying is free, while selected participants receive opportunities for pitching, networking, and private meetings with investors and corporate stakeholders.

Visitors should register through the official DES platform rather than relying on third-party ticket sellers. Exhibitors should also allow additional time for participation arrangements because exhibiting involves a separate commercial and logistical process.

Exhibitor list & major companies

The official exhibitor list for the upcoming edition has not yet been finalised. However, DES already promotes the event to technology companies across a wide range of digital solutions, including AI, data, cloud, cybersecurity, blockchain, IoT, extended reality, business automation, quantum computing, connectivity, SaaS, and enterprise software.

The latest completed edition featured 408 exhibiting firms, 681 showcased innovations, and 17,639 professionals. The official post-show report also recorded 74% of visitors as decision-makers, highlighting the event’s strong business-to-business character.

Major companies represented in the latest edition included:

• IBM
• Lenovo
• Google
• MasOrange
• Santander
• T-Systems
• Oracle
• Eurecat
• Fhios
• Westcon
• TotalTech
• TikTok
• IKEA
• Amazon
• Mango
• Toyota
• Airbus
• Repsol
• Microsoft
• LinkedIn

These companies are examples from the latest completed edition and should not be interpreted as a confirmed exhibitor list for the upcoming event.

Exhibition halls & floor plan

The final floor plan for the upcoming edition has not yet been released. The official DES website currently provides access to the previous exhibition floor plan and exhibitor list, which can be used as a guide to the scale and organisation of the exhibition.

The latest floor plan used multiple exhibition halls and incorporated:

• Technology exhibitor stands
• Global partner areas
• Event partner areas
• Digital Business World Congress auditoriums
• España Empresa Digital auditorium
• Digital Marketing Planet
• Innovation theatres
• Brokerage area
• Networking and coffee areas
• VIP Lounge
• Street Food and networking area
• Speakers and press room
• Visitor information and medical facilities

The exhibition layout is designed to combine technology demonstrations with spaces for conferences, business meetings, informal networking, and executive activities.

Visitors should consult the official floor plan when it is updated for the upcoming edition because stand numbers, hall assignments, auditoriums, and networking areas can change.

Networking & business meetings

Business networking is one of the core purposes of DES. The event brings together technology suppliers and decision-makers from companies seeking solutions for digital transformation, automation, AI, cybersecurity, data, cloud infrastructure, and business growth.

The organiser provides a 1-to-1 Business Meetings Platform as part of its networking activities. This gives participants an opportunity to identify relevant contacts and arrange meetings rather than relying only on spontaneous conversations on the exhibition floor.

The Hosted Buyer Programme is another important business-development initiative. It is designed to connect selected buyers and decision-makers with exhibitors and technology providers.

The Scale-UP! World Summit adds an investment and startup dimension, with selected companies receiving opportunities to pitch solutions, meet corporate innovators and investors, and arrange private meetings with potential partners.

The exhibition also provides informal networking environments, including coffee areas, lounges, food spaces, and dedicated networking zones shown on the previous floor plan.

Industry sectors & highlights

DES has a deliberately cross-sector focus because digital transformation affects virtually every major industry.

Artificial intelligence: AI, generative AI, agentic systems, responsible AI, automation, AI governance, and enterprise applications are among the central themes.

Banking and insurance: Financial technology, digital customer experiences, cybersecurity, data analytics, automation, and AI applications.

Retail and eCommerce: Customer experience, marketing technology, eCommerce platforms, personalisation, analytics, automation, and omnichannel retail.

Manufacturing: Industry 4.0, digital twins, robotics, predictive systems, connected factories, industrial AI, and automation.

Healthcare: Digital health, data, AI-supported services, personalised solutions, and technology-driven healthcare transformation.

Tourism and hospitality: Smart tourism, customer experience, digital platforms, automation, sustainability, and data-driven business models.

Public sector: Digital government, public-service modernisation, smart cities, cybersecurity, AI governance, and citizen services.

Energy: Digital infrastructure, AI, data, sustainability, smart systems, and technology-driven efficiency.

Sports and entertainment: Digital fan experiences, streaming, social platforms, AI, analytics, and emerging technologies.

Education and research: Digital learning, AI, research technologies, workforce transformation, and digital skills.

The official visitor data confirms strong representation from retail and eCommerce, cities and public sector, health, banking and insurance, manufacturing, tourism and hospitality, sports and entertainment, education and research, consultancy, and energy.

Event rules & visitor information

DES is primarily a professional B2B event. Visitors should register through the official event system and make sure their registration category provides the access they need for the exhibition and conference programme.

Because multiple sessions can run at the same time, attendees should review the official agenda and plan their visits around priority sessions, meetings, exhibitors, and networking activities.

The event also operates specialist programmes with separate eligibility or application procedures. This particularly applies to hosted buyers, startup competitions, speakers, exhibitors, and media.

Visitors interested in startup activities can apply to The Scale-UP! World Summit, while companies seeking exhibition space can request a tailored participation proposal from the organiser.

DES also provides an official digital platform for accessing recorded congress content. Premium participants, speakers, exhibitors, and press can receive access under the organiser’s applicable conditions, while other users can purchase virtual access when available.

How to get there

FYCMA is located on Avenida de José Ortega y Gasset in Málaga and is accessible from Málaga city centre and the surrounding metropolitan area.

Visitors arriving by air can use Málaga-Costa del Sol Airport, the principal international airport serving the city and the wider Costa del Sol region. Málaga’s airport has extensive domestic and international connections, making the city accessible for international business visitors.

Visitors travelling by car can reach FYCMA through Málaga’s main road network. The venue’s location near major roads makes it practical for visitors travelling from the city, airport, and surrounding municipalities.

For international attendees, staying in central Málaga can make it easier to combine the business programme with restaurants, cultural attractions, and other activities around the city.

Public transport & parking

FYCMA is connected to Málaga’s public transport network, allowing visitors to reach the exhibition centre without relying entirely on private vehicles.

Málaga’s urban bus network provides connections between the city and the exhibition centre area. Visitors should check the latest local transport schedules before travelling because routes and timetables can change.

The venue is also accessible by road and taxi, which can be convenient for visitors carrying business materials or travelling in groups.

Parking is available around the FYCMA complex and its surrounding area, although availability can become more limited during major exhibitions. Visitors planning to drive should check the venue’s latest parking information and consider arriving early.

Accommodation areas

Central Málaga is the most convenient accommodation base for many international visitors. The city centre offers a large selection of hotels, restaurants, cafés, cultural attractions, and transport connections.

Visitors who prioritise convenience for the exhibition can also consider accommodation around the FYCMA area. This can reduce travel time between the hotel and the venue, particularly for attendees with early meetings or full conference schedules.

The airport area can be useful for short business trips, while areas around Málaga’s main railway and transport connections can work well for visitors combining DES with travel elsewhere in Spain.

For visitors who want to experience more of Málaga outside the exhibition, central neighbourhoods provide easier access to the city’s historic centre, museums, restaurants, shopping areas, and waterfront.

Previous year’s highlights

The latest completed edition was one of the largest in DES history, bringing together 17,639 professionals, 408 exhibiting firms, 612 international speakers, 345 sessions, eight auditoriums, and 681 showcased innovations. The official post-show report recorded 74% of visitors as decision-makers and a visitor rating of 9.1.

The Digital Business World Congress featured nine industry forums, six C-level agendas, and six technology series. Key technology tracks included AI, blockchain, data, cloud, cybersecurity, and marketing technology.

The industry programme covered banking and insurance, security and defence, retail and eCommerce, manufacturing, public administration, eMobility and smart cities, tourism and hospitality, health, and sports and entertainment.

The event also attracted major companies from multiple sectors. The organiser highlighted participation from organisations including Google, TikTok, IKEA, Amazon, Santander, IBM, Toyota, Airbus, Repsol, and other major international businesses.

The programme placed particular emphasis on artificial intelligence, cybersecurity, data governance, quantum computing, digital transformation, digital talent, responsible technology, and emerging business models.

The Scale-UP! World Summit further strengthened the event’s startup ecosystem by providing emerging technology companies with opportunities to present their solutions, meet investors, and connect with corporate decision-makers.

Official registration & tickets

The official DES website is the primary source for visitor registration, exhibitor participation, congress information, speakers, networking programmes, and ticket updates. The organiser has already opened its 2027 participation information and is promoting DES as a platform for digitalisation, innovation, technology, and ESG transformation.

The complete physical ticket prices for the upcoming edition have not yet been published. The latest official paid digital-access reference was a $67 Virtual Pass, converted from the organiser’s published €60 price using an ECB reference exchange rate of approximately $1.12 per euro. This amount is provided only as the latest available pricing reference and is not a confirmed physical ticket price for the upcoming edition.

For companies interested in exhibiting, DES offers different participation options including Partner, Exhibitor, and Newcomer packages. The organiser invites businesses to request a tailored proposal according to their objectives and requirements.

Startup founders and technology innovators can also apply for The Scale-UP! World Summit. The official application is free, with selected startups receiving opportunities for pitching, networking, investor meetings, and exposure to senior business decision-makers.