Interihotel Madrid 2026 – Spain

What to expect

Interihotel Madrid 2026 is a major professional event dedicated to hotel and restaurant interior design, hospitality architecture, furniture, materials, technology, lighting, textiles, and contract solutions. Organized by AMBIT Living Spaces Cluster, the event is designed specifically for professionals involved in creating, developing, furnishing, and investing in hospitality spaces.

The event brings together hotel groups, restaurant operators, architects, interior designers, investors, specifiers, purchasing professionals, manufacturers, distributors, and design studios. The 2026 edition is being developed around the theme “Creative Rebellion,” encouraging professionals to question conventional approaches and consider new ways of designing and experiencing hospitality spaces.

The organizers expect the event to bring together more than 14,000 hospitality-design professionals, 350 exhibiting brands, and more than 240 international speakers. Visitors can combine commercial discovery with conferences, workshops, panel discussions, experimental installations, networking, and demonstrations of emerging technologies.

A major attraction is the Interiors Living Lab, which brings together experimental environments where interior design, materials, craftsmanship, technology, and hospitality concepts can be experienced together rather than simply viewed as individual products. The concept includes the Sensory Explorer Concept Room, Social Playful Concept Restaurant, Materials Lab, Craft Lab, and Xperience Lab.

Because admission is restricted to active hospitality professionals, interihotel has a strongly business-oriented atmosphere. It is particularly relevant for people sourcing products or suppliers for hotel, restaurant, resort, residential-hospitality, and other contract projects.

Event dates

Interihotel Madrid 2026 will take place from November 17 to November 19, 2026.

The event will be held at IFEMA Madrid, with the exhibition occupying Halls 1 and 3. The official visitor information identifies the South Entrance on Avenida del Partenón as the recommended access point, with event entry through Hall 1.

The published general opening hours are 10:00 AM to 7:00 PM. Visitors should check the official programme and registration information before travelling because individual conferences, workshops, forums, and special activities may have different session times.

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Venue & exhibition site

Interihotel Madrid 2026 will be hosted at IFEMA MADRID, one of Spain’s largest exhibition and convention venues.

Venue: IFEMA MADRID

Address: Avenida del Partenón, 5, 28042 Madrid, Spain

Exhibition halls: Halls 1 and 3

Recommended entrance: South Entrance

Event entrance: Hall 1

The official visitor page specifically identifies Halls 1 and 3 for the event and directs visitors to enter through the South Entrance and then proceed to Hall 1 reception.

The exhibition layout is designed around more than a conventional trade-show floor. Alongside brand stands, visitors can encounter dedicated stages, meeting areas, experimental installations, workshops, forums, and hospitality-design environments.

The central exhibition environment is intended to make products easier to understand in the context of real hospitality projects. Furniture, lighting, surfaces, textiles, bathroom products, construction solutions, technology, and other products can therefore be evaluated as part of wider interior concepts.

Full exhibition programme

The exhibition programme combines commercial displays with educational and experimental content.

The principal programme areas include:

• Agora for conferences, keynote presentations, interviews, and major conversations
• Atelier for practical workshops and hands-on sessions
• Lounge for panel discussions, professional conversations, and networking
• Forum for specialist half-day thematic programmes
• Interiors Living Lab for experimental hospitality-design installations
• La Suite for VIP meetings and networking
• Global Sponsor Welcome for the main arrival experience

The programme is structured around three broad ideas: people, sustainability, and the future. The first explores how interior design can influence experiences and identity; the sustainability focus examines materials, circularity, and responsible design; while the future-oriented programme considers technology, artificial intelligence, changing hospitality models, and new approaches to living and travel.

The five specialist forums add another layer to the programme. These include Future Living Forum, Circular Spaces Forum, WellSpaces Forum, Hospitality Building Systems Forum, and AI Interiors Forum. Topics range from new living and investment models to circular design, wellbeing, industrialized construction, and artificial intelligence in architecture and interiors.

Featured brands & designers

Interihotel Madrid 2026 is expected to feature approximately 350 exhibiting brands across hospitality equipment, furniture, lighting, surfaces, textiles, materials, technology, and comprehensive project solutions.

The principal sponsors already identified by the organizers include:

• Roca – Global Sponsor
• Niessen – Event Sponsor
• IKEA – Theme Sponsor
• Tarkett – Party Sponsor

The event also features a substantial international design and architecture community. Confirmed contributors include Stefan Sagmeister, Neri&Hu, Dani García, Laura Vall of Axel Hotels, Eva Longoria of Rockwell Group, Kike Sarasola of Room Mate Hotels, Belén Moneo of Moneo Brock Studio, and representatives from firms including HBA, Livit Design, Bruzkus Greenberg, Astet Studio, Moneo Brock, and Alfaro-Manrique Atelier.

Furniture & interior collections

Furniture and interior products form a central part of the exhibition. The event is designed for professionals looking for solutions that can be specified for hospitality projects rather than simply viewed as consumer products.

Visitors can expect to encounter products and systems covering:

• Hotel bedroom furniture
• Restaurant and café furniture
• Lounge and public-area seating
• Outdoor hospitality furniture
• Lighting
• Bathroom equipment
• Flooring and wall coverings
• Textiles and upholstery
• Decorative surfaces
• Architectural materials
• Contract products
• Technology and smart solutions
• Construction and fit-out systems
• Sustainable and innovative materials

The Interiors Living Lab adds an important product-context element. The Materials Lab focuses on innovative materials selected for performance, impact, and sustainability characteristics, while the Craft Lab examines how contemporary craftsmanship can contribute identity and authenticity to hospitality interiors.

The Sensory Explorer Concept Room, designed by HBA and inspired by Barceló Hotel Group, gives visitors an example of how design concepts can be translated into a hospitality environment. The Social Playful Concept Restaurant, created by Livit Design and inspired by Lamucca, provides a comparable exploration of restaurant design.

Exhibition halls & sections

The main exhibition is distributed across Halls 1 and 3 of IFEMA Madrid. The event layout combines exhibiting brands with content and experience areas rather than separating commercial and educational activity completely.

Key sections include:

• Agora: Main conference and keynote stage
• Atelier: Hands-on workshops and practical learning
• Lounge: Panels, conversations, and networking
• Forum: Specialist thematic programmes
• Interiors Living Lab: Experimental hospitality-design environments
• Materials Lab: Innovative and sustainable materials
• Craft Lab: Contemporary craftsmanship and design
• Xperience Lab: Emerging digital technology and interior design
• La Suite: VIP meetings and networking
• Global Sponsor Welcome: Branded arrival experience

This combination makes the exhibition useful both for visitors who already have a defined procurement requirement and those who are researching new ideas for upcoming hospitality projects.

Talks, presentations & workshops

The conference programme is one of the strongest elements of interihotel. More than 240 international speakers are associated with the programme, covering architecture, interior design, hospitality operations, technology, sustainability, food and beverage, business strategy, and emerging design practices.

The Agora programme includes presentations such as Stefan Sagmeister’s “No Doom, no Gloom,” Nini Andrade’s “Hotels are not buildings, they are stories,” Eva Longoria’s discussion of luxury and sustainability, Dani García’s “Deconstructing Dani García,” Kike Sarasola’s “High Tech, Human Touch,” and Belén Moneo’s session on architectures for wellbeing.

Workshops at the Atelier provide more practical content. Topics include bespoke ceramics, floral art, lighting and photobiology, storytelling for architecture and interior design projects, hotel design, food photography, F&B strategy, BIM methodology, and artificial intelligence in creative processes.

The Lounge programme provides a more discussion-based format, with professional panels examining lighting, emotional interior design, sustainable hospitality, technology, innovation, and the future of the profession.

Ticket types & visitor access

Interihotel Madrid 2026 is a trade-focused professional event rather than a general public design fair. Admission is reserved for active hospitality professionals, including hoteliers, restaurateurs, interior designers, architects, investors, and other professionals involved in the design and development of spaces.

Professional visitor admission: The official registration system is currently available for professional visitors. No standard paid visitor-ticket price is published on the official interihotel visitor page. Historical official interihotel editions have offered professional registration free of charge, and current exhibitor invitations also advertise free entry. Therefore, the best supported visitor price is $0.00 for an eligible registered professional, subject to the organizer’s accreditation process.

Registration requires professional and company information, including company details and business contact information, which reflects the event’s B2B positioning.

VIP & professional access

Interihotel is designed around professional networking and business development. Its visitor audience includes specifiers, hospitality project developers, investors, hotel groups, restaurant operators, architects, interior designers, distributors, installers, and habitat brands.

The official organizer describes La Suite as an exclusive VIP environment intended for meetings, networking, and encounters between speakers, sponsors, and invited guests.

The professional environment also supports direct relationships between exhibitors and potential buyers or specifiers. The event’s wider positioning is focused on connecting brands with people who have decision-making responsibility and active hospitality projects.

Exhibitor list

The official organizer has announced approximately 350 exhibiting brands for the Madrid edition. The confirmed headline exhibitors and sponsors include Roca, Niessen, IKEA, and Tarkett.

Other brands and organizations connected with the exhibition and programme include hospitality companies, architecture studios, design practices, technology specialists, materials companies, and project-development businesses.

The official site also provides access to participating-brand information, allowing visitors to investigate exhibitors before attending. Because the exhibitor roster can change as the event approaches, visitors should use the official exhibitor directory for the most current stand and participation information.

Product launches & new collections

Product discovery is a major purpose of the exhibition. The event brings together furniture, lighting, materials, surfaces, textiles, technology, equipment, and complete hospitality solutions, giving exhibitors a platform to present innovations directly to professional specifiers and buyers.

The exhibition’s design encourages visitors to look beyond individual products and consider how materials and products can work together within hotel and restaurant environments.

The Materials Lab is particularly relevant for professionals researching sustainable and innovative material applications. The Xperience Lab focuses on emerging digital technologies and their applications in interior design, while the Craft Lab highlights contemporary craftsmanship as a source of identity and differentiation.

Visitors interested in new collections should allow enough time to speak directly with exhibitors, compare technical specifications, discuss contract requirements, and identify products suitable for future projects.

Event rules

The most important access rule is that interihotel is reserved for active hospitality professionals. The organizer specifically identifies hoteliers, restaurateurs, interior designers, architects, investors, and related professionals as the intended visitor audience.

Visitors should complete professional registration before travelling and bring the necessary registration or accreditation information for venue entry.

Because this is a professional exhibition, visitors should also respect exhibitor meeting arrangements, photography or filming restrictions at individual stands, workshop capacity requirements, and instructions from event staff.

Conference and workshop participation may operate separately from general exhibition access, so visitors should check the official agenda when planning a particular session.

How to get there

IFEMA MADRID is located in the northeast of Madrid and is well connected to the city centre and Madrid-Barajas Airport.

The official interihotel visitor information directs attendees to the South Entrance at Avenida del Partenón, with the event entrance located through Hall 1.

By car, IFEMA can be reached through Madrid’s major road network, including the M-11, M-40, and A-2. Visitors driving to the venue should follow the access and parking signs displayed around the exhibition complex.

Madrid-Barajas Airport is particularly convenient for international visitors because the airport and IFEMA are connected by public transport.

Public transport & parking

Metro: The nearest metro connection is Feria de Madrid on Line 8. This line provides a direct connection toward Madrid-Barajas Airport and connects with the wider Madrid Metro network.

Bus: Relevant bus services include lines 73, 112, and 122, with intercity service also available through Line 828.

Taxi: IFEMA has taxi ranks at the South, North, and East entrances.

Parking: IFEMA provides substantial on-site parking facilities. Its official parking information lists more than 3,800 spaces reserved for subscribers and additional parking facilities across the complex.

Public transport is generally the most straightforward option for visitors staying in central Madrid because it avoids parking and traffic around the exhibition complex.

Accommodation areas

Visitors attending interihotel can choose between staying close to IFEMA or in central Madrid.

Campo de las Naciones: This is the most convenient area for visitors who prioritize a short journey to the exhibition venue. It offers business hotels and straightforward access to IFEMA.

Barajas: Hotels around Madrid-Barajas Airport are useful for international visitors who want easy airport access as well as a relatively short journey to the venue.

Salamanca: A higher-end central option with upscale hotels, restaurants, shops, and good connections to the rest of Madrid.

Chamberí: A popular central neighbourhood with restaurants, cafés, boutique accommodation, and a more residential atmosphere.

Centro: Ideal for visitors who want to combine the exhibition with sightseeing, historic attractions, museums, shopping, and Madrid’s nightlife.

For a business-focused visit, accommodation near Campo de las Naciones or Barajas can reduce daily travel time, while central districts provide a broader leisure experience.

Accessibility

IFEMA MADRID has an established accessibility programme and states that accessibility is a priority across its facilities. The venue has developed accessible routes and implemented infrastructure improvements intended to support people with disabilities and reduced mobility.

The venue also provides parking facilities that include spaces for people with limited mobility.

Visitors who require specific assistance should contact the event or venue team before arrival so that the appropriate access arrangements can be confirmed. It is particularly useful to mention any mobility, hearing, visual, or other accessibility requirements when completing professional registration.

Previous year’s highlights

The previous edition at Fira Barcelona – Gran Via attracted 11,675 registered professional visitors and featured 291 exhibiting brands. The event also presented a substantial conference and workshop programme with more than 240 speakers.

The exhibition used the showroom format to recreate different hospitality environments, including bedrooms, cafés, lobbies, and other spaces. This allowed visitors to see design products within realistic hospitality contexts rather than as isolated catalogue items.

The Interiors Living Lab was another major attraction, with Concept Rooms, a Materials Lab, Xperience Lab, and Craft Lab. The programme also included conferences, workshops, professional debates, networking areas, and business meetings.

More than 600 B2B meetings were held through the business programmes, demonstrating the event’s importance as a professional sourcing and relationship-building platform.

The strong professional attendance and international participation helped establish a substantial foundation for the Madrid edition, which is planned on an even larger scale.

Official tickets & registration

Professional visitors should register through the official interihotel registration system before attending. The official visitor page confirms that admission is reserved for active hospitality professionals, while the dedicated registration platform collects company and professional information as part of the accreditation process.

The current official registration system does not publish a standard paid visitor ticket price. An exhibitor invitation currently advertises free admission, while historical official interihotel information also confirms free professional registration.

For the most reliable information, visitors should use the official registration page and complete the professional accreditation process before travelling.

Official interihotel website (https://interihotel.com/)

Official visitor registration page (https://inscripcion.interihotel.com/interihotelMadrid2026/en/register/RegisterPage/InscripcionWeb)