MadridJoya Exhibition 2027 – Madrid, Spain

What to expect

MadridJoya 2027 is a professional jewellery and watchmaking trade fair organised by IFEMA MADRID. The event is officially known as the International Exhibition of Urban and Trendy Jewellery and Watches and serves as a major business meeting point for jewellery manufacturers, retailers, importers, distributors, designers, wholesalers and other professionals.

The fair brings together a broad selection of products and services connected with jewellery and watchmaking. Its exhibition offer combines fine jewellery, commercial jewellery, gold and silver pieces, precious stones, watches, goldsmithing, machinery, packaging and other specialist industries that support the jewellery supply chain.

Jewellery collections
Visitors can discover fine jewellery, commercial jewellery, goldsmithing and contemporary designs, with collections combining traditional craftsmanship and modern aesthetics.

Gemstones and precious materials
The exhibition includes precious stones, pearls and other materials used by jewellery manufacturers and designers, giving professional buyers opportunities to compare suppliers and collections.

Watchmaking
Watch brands and specialist companies form another important part of MadridJoya, with the fair presenting both established and emerging proposals.

Related industries
Machinery, production technology, software, packaging, display solutions and other specialist services give visitors access to parts of the wider jewellery manufacturing and retail ecosystem.

MadridJoya is designed primarily as a professional business event. Its emphasis is therefore on commercial relationships, sourcing, product discovery, industry knowledge and networking rather than conventional consumer shopping.

Event dates

Event: MadridJoya 2027 – Madrid, Spain
Dates: September 2027 (Dates TBD)
Location: IFEMA MADRID – Recinto Ferial
Address: Av. del Partenón 5, 28042 Madrid, Spain
Audience: Jewellery and watchmaking professionals, retailers, distributors, manufacturers, designers, importers and buyers

The official IFEMA information confirms that the next edition will take place during September 2027 and continue MadridJoya’s annual format. The exact daily schedule and final opening hours for the 2027 edition have not yet been published, so visitors should check the official programme before travelling.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

MadridJoya will be held at IFEMA MADRID – Recinto Ferial, one of Spain’s largest exhibition centres and a major international venue for professional trade fairs.

The venue address is Av. del Partenón 5, 28042 Madrid, Spain. IFEMA provides dedicated exhibition halls, meeting facilities, restaurants, visitor services, parking and extensive transport connections.

MadridJoya’s current exhibition model uses dedicated jewellery and watchmaking areas within the IFEMA complex. The most recent official edition concentrated the principal exhibition in Hall 3, while the event’s layout can change according to the organiser’s final plans for each edition.

The location is particularly convenient for international visitors because IFEMA is connected to Madrid-Barajas Adolfo Suárez Airport by public transport and road. The exhibition centre is also accessible from central Madrid through Metro Line 8.

Full event programme

The complete MadridJoya 2027 programme has not yet been published. The organiser normally releases the detailed activities schedule closer to the fair, allowing the programme to incorporate confirmed exhibitors, industry organisations, speakers, demonstrations and professional initiatives.

The established programme format combines commercial exhibition activity with professional content. Recent editions have included meetings, round-table discussions, workshops, technical presentations, recognition programmes and activities focused on jewellery craftsmanship, innovation and changing market conditions.

Commercial exhibition
The central programme revolves around discovering jewellery, watches, gemstones, goldsmithing products and related technologies.

Professional knowledge
Presentations and technical sessions provide opportunities to examine issues affecting jewellery businesses, including innovation, training, market changes and commercial development.

Emerging talent
MadridJoya Designers and the MINI area support emerging jewellery brands and designers by providing additional visibility among professional buyers.

Industry recognition
The MadridJoya Awards have introduced a dedicated platform for recognising craftsmanship, innovation, retail excellence, professional achievement and other contributions to the jewellery and watchmaking sector.

The final 2027 programme should be checked through the official MadridJoya website once the activities calendar is released.

Key speakers & keynote speakers

The official organiser has not yet announced a definitive list of keynote speakers for MadridJoya 2027. It would therefore be inappropriate to list individuals as confirmed speakers until IFEMA publishes the new programme.

MadridJoya’s professional activities typically involve representatives from jewellery associations, educational institutions, businesses, designers and other sector specialists. The event’s recent programme has included contributions from industry organisations and professionals discussing training, innovation, sales, craftsmanship and the changing jewellery market.

Industry specialists
Professionals from jewellery and watchmaking businesses can contribute practical perspectives on commercial development and market changes.

Designers and craftsmen
Creative professionals provide insight into design, craftsmanship, materials and contemporary jewellery production.

Trade associations
Industry associations and professional organisations have participated in MadridJoya activities, helping connect the exhibition with wider sector priorities.

Emerging creators
MadridJoya Designers creates another potential platform for new voices in jewellery design and author jewellery.

The final speaker programme remains subject to official confirmation.

Conference sessions & tracks

MadridJoya is principally a trade exhibition, but its professional programme can include presentations, workshops, round tables and specialist meetings alongside the exhibition floor.

Jewellery design and innovation
Sessions can examine new approaches to jewellery design, materials, production techniques and the development of distinctive collections.

Craftsmanship and goldsmithing
Traditional skills remain an important part of MadridJoya’s identity, with professional activities highlighting craftsmanship and specialist jewellery-making knowledge.

Watchmaking
The watch sector receives dedicated attention, connecting watch brands and professionals with the wider jewellery market.

Retail and commercial strategy
Professional content can address customer experience, sales performance, distribution, commercial development and the changing structure of jewellery retail.

Training and professional development
Recent programmes have included training-oriented activities and sector discussions designed to strengthen professional knowledge and skills.

The precise tracks and individual session titles for 2027 are not yet confirmed.

Session times & schedule

The detailed 2027 session timetable has not yet been published. IFEMA normally updates the activities schedule as presentations, demonstrations and professional meetings are confirmed.

The most recent official opening timetable provides a useful indication of the fair’s professional operating model, with full exhibition days followed by a shorter final day. However, visitors should not assume that these previous hours will automatically apply to the 2027 edition.

A practical visit plan should include time for:

• Exhibitor appointments
• Jewellery and watch collections
• Gemstone and related-industry displays
• Professional presentations
• Networking meetings
• Emerging designer areas
• Industry activities and demonstrations

Once the official programme is released, visitors should use the organiser’s schedule to coordinate meetings and presentations.

Ticket types & registration

MadridJoya is a professional trade fair and uses professional accreditation for visitor access. The official registration system provides a professional visitor pass for the exhibition.

The 2027 ticket price has not yet been announced. As the requested reference for previous pricing, the most recently published MadridJoya professional registration page listed a box-office price of $38.17, based on the published €34 price and the ECB reference exchange rate of €1 = $1.1225.

The same registration page displayed promotional prices of approximately $37.04 and $7.86, converted from the published €33 and €7 amounts. These are historical promotional reference prices and are not confirmed 2027 ticket prices.

Professional visitor pass
The pass is intended for qualified trade visitors and provides access to the fair during the applicable exhibition period.

Professional accreditation
Visitors should complete the official registration process and carry the required accreditation when visiting the venue.

Combined access
The MadridJoya pass has also provided free access to Bisutex under the organiser’s applicable conditions, creating additional value for professionals working across jewellery and fashion accessories.

Registration deadlines

No specific 2027 registration deadline has yet been announced by IFEMA.

Professional visitors should register as soon as the new accreditation process becomes available, especially international buyers who may need additional travel planning or supporting documentation.

The registration system can also include promotional periods, invitation codes or special professional-access arrangements. These conditions should be checked directly through the official MadridJoya registration page rather than assumed from previous editions.

International visitors requiring visa-support documentation should consult IFEMA’s official visitor procedures. MadridJoya’s FAQ states that visitors can request visa support through the event’s customer-service process.

Exhibitor list & major companies

The final MadridJoya 2027 exhibitor list has not yet been published. IFEMA provides an exhibitor catalogue and digital event tools through which visitors can identify participating companies and prepare their visits.

The most recent edition featured more than 300 brands and companies from more than 20 countries, demonstrating the fair’s growing international profile.

Recent MadridJoya participation has included companies and brands such as:

• Bustinza Joyas
• Scala Gioilli e Figli
• Sharme Group – Casa Dello Smeraldo
• Simon Franco
• Sotoca
• Azzoplata
• Nosoloenplata
• Obrero Joyeros
• Hijos de Rafael Rodríguez Galiot
• Argyor MRM
• Salvatore Plata
• Duran Exquse by Pedro Duran
• Luxenter
• Lecarré
• Global Argenti
• Chamorro
• Moreno De la Rosa
• Compack
• Estuches Carmon
• Novobox
• Time Force Europe
• Movado Group España

These companies illustrate the breadth of the fair, covering jewellery, silverware, gold products, watchmaking, machinery, packaging and specialist services.

The 2027 catalogue should be treated as the definitive source for participating brands and stand locations.

Exhibition halls & floor plan

The final 2027 floor plan has not yet been released.

The most recent MadridJoya exhibition configuration concentrated the principal offer in Hall 3, with the organiser dividing the space into specialist areas. Previous layouts have also used additional halls depending on the edition’s scale and commercial configuration.

Jewellery areas
Professional buyers can expect dedicated presentation areas for jewellery and related collections.

Watchmaking area
The fair has developed dedicated watchmaking environments to give this sector stronger visibility.

MINI area
The MINI concept is designed to provide emerging and independent brands with a platform within the wider professional exhibition.

Specialist industries
Machinery, packaging, displays, precious stones and other related industries complement the main jewellery offering.

The organiser’s digital exhibitor catalogue and map should be used for the final stand-by-stand layout once available.

Networking & business meetings

Networking is a fundamental part of MadridJoya’s purpose. IFEMA describes the exhibition as a professional meeting place where companies can develop contacts, expand markets, exchange knowledge and strengthen their brands.

The event is especially useful for buyers searching for new suppliers because the exhibition brings together manufacturers, importers, distributors, designers and retailers in one professional environment.

Buyer-supplier meetings
Retailers and distributors can use the exhibition to compare collections and establish direct relationships with manufacturers and brands.

International networking
The strong international participation creates opportunities to meet companies from different jewellery markets and explore potential export or distribution relationships.

Emerging-brand connections
The MINI area and MadridJoya Designers initiative help professional visitors discover smaller and newer jewellery businesses.

Digital networking
IFEMA’s Liveconnect platform allows professionals to discover exhibitors, activities and presentations, identify leads, communicate with participants and schedule meetings.

Industry sectors & highlights

MadridJoya covers a broad range of jewellery and watchmaking sectors.

Fine jewellery
High-value jewellery and exclusive collections form an important part of the professional offer.

Commercial jewellery
The fair also serves retailers looking for commercially oriented jewellery collections suitable for different customer segments.

Gold and silver jewellery
Goldsmithing and silver jewellery are established parts of the exhibition’s product mix.

Gemstones and pearls
Precious stones and pearls support the needs of manufacturers, designers, retailers and specialist buyers.

Watchmaking
Watches and related watchmaking businesses give the event a broader luxury and lifestyle dimension.

Machinery and technology
Production machinery and technological solutions support businesses involved in designing and manufacturing jewellery.

Packaging and presentation
Cases, displays and packaging companies provide services required by jewellery brands and retailers.

Emerging designers
MadridJoya Designers and the MINI area give independent designers opportunities to reach professional buyers and distributors.

Event rules & visitor information

MadridJoya operates as a professional trade fair, so visitors should complete the appropriate professional accreditation before attending.

IFEMA prohibits animals inside the exhibition site except where permitted under applicable regulations, particularly assistance dogs and other exceptions established by IFEMA.

Visitors with reduced mobility can request accessibility assistance through IFEMA’s dedicated procedure. MadridJoya’s official FAQ recommends submitting the reduced-mobility request in advance, while wheelchair and electric-scooter reservations are subject to availability. Manual wheelchairs are available free of charge.

The venue also provides cloakroom services and visitor facilities. IFEMA offers Wi-Fi across the exhibition areas and provides restaurants, cafés, business facilities and other services for professional visitors.

How to get there

IFEMA MADRID is located at Av. del Partenón 5 in the Campo de las Naciones area of Madrid.

By car
The exhibition centre connects to Madrid’s major road network through the M-11, M-40 and A-2. Official access points include M-11 exits 5 and 7, M-40 exits 5, 6 and 7, and A-2 exit 7.

By taxi
Taxi ranks are located at the South, North and East entrances of the IFEMA complex. This is a practical option for visitors carrying luggage, samples or business materials.

From the airport
Madrid-Barajas Adolfo Suárez Airport is connected with IFEMA through Metro Line 8 and road transport, making the venue particularly convenient for international visitors.

Public transport & parking

Metro Line 8 is one of the easiest ways to reach IFEMA MADRID. The Feria de Madrid station provides access to the South entrance and connects the exhibition centre with Madrid’s wider metro system and the airport.

Bus routes serving the venue include:

• Line 73
• Line 112
• Line 122
• Line 828

The first three are city routes, while Line 828 is an interurban service connecting the IFEMA area with locations including Alcobendas and Canillejas.

IFEMA also provides extensive parking around the exhibition complex. The currently published Recinto Ferial rates are approximately $3.31 per hour, $16.84 per day with prepaid parking, and $23.57 maximum per day, converted from the official published rates using the ECB reference rate.

Accommodation areas

Madrid offers a wide range of accommodation options for visitors attending professional exhibitions at IFEMA.

Campo de las Naciones
This is one of the most convenient areas for exhibition visitors because it places hotels close to IFEMA and provides straightforward access to the venue.

Barajas
The Barajas area is useful for international visitors who want to stay close to the airport while maintaining easy access to the exhibition centre.

Salamanca
Salamanca offers a more central and upscale environment with restaurants, shopping and convenient connections toward the exhibition area.

Madrid city centre
Visitors who want to combine business with sightseeing can stay in central neighbourhoods and travel to IFEMA by Metro, taxi or car.

IFEMA also maintains relationships with collaborating hotels, giving exhibitors and visitors additional accommodation options when planning their trip.

Previous year’s highlights

The previous edition represented an important milestone for MadridJoya, with more than 7,300 professional visitors and more than 300 national and international brands and companies from over 20 countries. IFEMA reported professional attendance growth of almost 20 percent compared with the preceding edition.

A major highlight was the expansion of the professional programme beyond the traditional exhibition floor. The event included meetings, round-table discussions and sector content developed with industry associations, institutions and professionals.

The MadridJoya Awards were also introduced as a new recognition platform. The awards recognised contributions to craftsmanship, jewellery-making mastery, innovation, commercial development and professional achievement.

Emerging talent received additional attention through MadridJoya Designers. The initiative was created to support new brands and designers working across jewellery, watchmaking and related industries, with the winning designer receiving exhibition visibility through the MINI area.

The previous edition also strengthened the international profile of MadridJoya, with participating companies representing more than 20 countries and buyers and professionals using the fair as a meeting point for business, sourcing and international exchange.

Official registration & tickets

The official MadridJoya website operated by IFEMA MADRID is the primary source for visitor registration, programme updates, exhibitor information and access conditions.

Official MadridJoya website (https://www.ifema.es/en/madrid-joya)

MadridJoya professional registration and tickets (https://www.ifema.es/en/madrid-joya/tickets)

The 2027 registration price has not yet been announced. For planning purposes, the previous published professional box-office price converts to approximately $38.17, while previously displayed promotional rates converted to approximately $37.04 and $7.86. These amounts are historical references only and should not be treated as confirmed 2027 prices.

Professional visitors should rely on the official IFEMA registration page for the final accreditation requirements and ticket conditions.