Professional Beauty & Salon International Barcelona 2027 – Spain

What to expect

Professional Beauty & Salon International Barcelona 2027 is a major professional beauty trade event bringing together the salon, hairdressing, barbering, aesthetics, medical aesthetics, spa, wellness, makeup and nail industries. The event is organized by Professional Beauty Group, an international company with more than 30 years of experience in professional beauty exhibitions, conferences and awards.

The 2027 edition is planned as a larger and more business-focused professional gathering, combining an exhibition with education, demonstrations, competitions, networking and specialist conferences. The official organizer says the programme will include the World Spa & Wellness Barcelona Convention, a new Congress of Aesthetic Medicine, hairdressing masterclasses, the Professional Beauty awards and more than 60 hours of free education across five specialist spaces.

Visitors can expect to see product launches, professional equipment, treatment technologies, cosmetics, salon solutions and demonstrations from national and international brands. The event is particularly relevant to salon owners, hairdressers, barbers, aestheticians, spa professionals, beauty therapists, clinic operators, distributors, manufacturers and other beauty-industry decision-makers.

The exhibition is designed not simply as a product showcase but as a professional business environment. Attendees can compare new technologies, observe practical demonstrations, attend educational sessions and make connections with suppliers and other professionals.

Event dates

Professional Beauty & Salon International Barcelona 2027 will take place on April 10, 11, and 12, 2027.

The official opening hours are:

• Saturday, April 10: 10:00 AM–7:00 PM
• Sunday, April 11: 10:00 AM–7:00 PM
• Monday, April 12: 10:00 AM–5:00 PM

Visitor access closes 15 minutes before the official closing time.

The World Spa & Wellness Barcelona Convention will operate as a specialist event within the wider exhibition, with its own professional programme and access arrangements.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

The event will be held at Fira Barcelona Gran Via, one of Europe’s major exhibition venues. The organizer identifies the exhibition site as Fira Barcelona Gran Via, with the main event information listing the North Access at Carrer del Foc, 37, Hall 8, 08908 L’Hospitalet de Llobregat, Barcelona, Spain.

The organizer’s general company information gives the Gran Via site address as Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat. Because different official pages identify different access points within the Gran Via complex, visitors should follow the access information on their registration confirmation before travelling.

The venue provides the scale required for a professional beauty exhibition, with exhibition areas, stages, demonstration zones, conference facilities and spaces for professional meetings.

The event’s official information highlights Fira Barcelona Gran Via as a modern, large-scale and sustainability-focused exhibition complex, making it suitable for an international professional gathering.

Full event programme

The 2027 programme is still being developed, and the organizer has specifically indicated that detailed activities will be announced progressively. Therefore, individual speaker schedules and complete session listings should not be treated as confirmed until published on the official event website.

The main confirmed programme elements include:

• III World Spa & Wellness Barcelona Convention
• I Congress of Aesthetic Medicine
• Professional hairdressing masterclasses
• II Professional Beauty & Salon International Awards
• Beauty Podium
• Digitalization & Business Podium
• Barbering and Hairdressing Podium
• Aesthetics and Advanced Treatments Podium
• Hairdressing runway
• Product demonstrations and launches
• Professional networking opportunities
• More than 60 hours of free educational content

The organizer also describes live demonstrations, practical talks and presentations focused on trends, techniques, management and business development.

Key speakers & keynote speakers

The complete 2027 speaker list has not yet been published. The official World Spa & Wellness information states that its future programme will feature national and international professionals from the spa, wellness and hotel industries, with speakers selected for their experience and practical knowledge.

The broader Professional Beauty programme is expected to feature experienced educators, beauty professionals, business specialists, hairdressers, barbers, aesthetics experts and industry representatives.

The 2027 edition is also introducing a dedicated Congress of Aesthetic Medicine and new hairdressing masterclasses, which should add specialist educational content beyond the regular exhibition stages.

For reference, recent Professional Beauty programming has featured professionals such as Yvette Pons, Raquel González, Jenifer Alonso, Angie Ovieczka, Javier Ruiz, Sonia Jiménez Cambronero and Fernando de la Rosa. These names are examples of previous programming and should not be assumed to be confirmed speakers for the upcoming edition.

Conference sessions & tracks

The event’s educational structure is built around several specialist areas.

World Spa & Wellness Barcelona Convention

This specialist conference focuses on spa, wellness and hotel-sector leadership. Its format includes keynote-style presentations, panels and interactive workshops, with an emphasis on practical strategies, management and industry development.

Aesthetic Medicine

The new Aesthetic Medicine Congress is one of the principal additions to the programme. It is intended to address advances, protocols and emerging trends relevant to medical-aesthetic professionals.

Aesthetics and Advanced Treatments

This area covers professional treatments, skincare, advanced technologies and treatment protocols, combining education with practical demonstrations.

Hairdressing and Barbering

Hair professionals can expect technical education, demonstrations, styling inspiration, barbering content and professional development.

Digitalization and Business

This track addresses the commercial side of running a beauty business, including digital transformation, management, customer relationships and opportunities for improving business performance.

Beauty Podium

The Beauty Podium provides an exhibition-focused education area where brands can present products, treatments and innovations through demonstrations, talks and practical sessions.

Session times & schedule

The detailed 2027 session timetable has not yet been released. The official website currently states that the 2027 programme is forthcoming, so visitors should avoid relying on unofficial schedules until the organizer publishes the final programme.

The exhibition itself operates throughout its published opening hours, while specialist programmes may have different schedules.

The World Spa & Wellness Convention has separate operating hours within the exhibition framework, and access is reserved for qualifying spa and hotel professionals, exhibitors and sponsors.

Once the detailed timetable is released, visitors should plan around the sessions most relevant to their professional role because the exhibition combines multiple stages and specialist areas.

Ticket types & registration

The general exhibition is intended for professional visitors. The organizer has opened a 2027 interest-registration process and states that people registering their interest will be among the first to receive information and an invitation when free registration opens.

For the previous edition, professional exhibition accreditation was offered free of charge. The organizer specifically promoted free registration through its accreditation platform.

For 2027, the available information indicates:

• Professional visitor registration: expected to be free when registration opens
• Exhibition access: intended for registered professional visitors
• World Spa & Wellness Convention: specialist professional access
• Awards participation: free for eligible candidates
• Awards gala: separate ticketing may apply

The organizer has not published a paid general-admission price for the 2027 exhibition. Visitors should therefore register through the official Professional Beauty website rather than purchasing tickets from unofficial sources.

Registration deadlines

General visitor registration for the 2027 exhibition is not yet shown as having a final closing deadline. The official site is currently collecting interest and indicates that free registration will open later.

The Professional Beauty awards have a separate registration process. Candidates for the 2027 awards must complete their applications by December 31, 2026, at 11:59 PM. Participation in the awards is free.

The awards gala is scheduled as part of the wider event programme, while its separate ticket information is expected to be provided by the organizers.

Exhibitor list & major companies

A complete 2027 exhibitor list has not yet been published. The official event page currently describes the upcoming exhibition as bringing together hundreds of national and international brands, with product launches, equipment, treatments and beauty technologies.

The most useful indication of the exhibition’s commercial scope comes from recent editions. Previous participating brands and companies have included Natura Bissé, Toskani, Utsukusy, DH Spa, Storz Medical, BTL, Ópphalo, Termosalud, RÖS’S Estética, Weelko, Gold Collagen, Wahl, Panasonic, Katrina, Periche, Dousse, Comfortel, Industrias Oriol, Urban Line and Booksy.

Ópphalo was also documented as an exhibitor at a recent edition, presenting professional aesthetic equipment and technologies.

These companies demonstrate the breadth of the exhibition, but their appearance in earlier editions does not guarantee participation in the 2027 exhibitor list.

Exhibition halls & floor plan

The final 2027 floor plan has not yet been published. The organizer’s current information identifies Fira Barcelona Gran Via as the venue and describes a large professional exhibition environment with multiple specialist areas.

Recent editions have organized the exhibition around several content and activity zones, including aesthetics and advanced treatments, Beauty Podium, digitalization and business, barbering and hairdressing, and the hairdressing runway.

The 2027 edition is also expected to incorporate the specialist conference and educational areas announced by the organizer. Visitors should check the official floor plan once released because hall assignments and entrances can change between editions.

Networking & business meetings

Networking is one of the central purposes of Professional Beauty & Salon International Barcelona. The organizer specifically highlights opportunities to connect with salon owners, clinics, spas, distributors, manufacturers and industry leaders.

For exhibitors, the event provides an opportunity to demonstrate products directly to professional buyers and decision-makers. For visitors, it provides access to suppliers, technology companies, educators and potential business partners.

The exhibition environment is particularly useful for professionals considering new equipment, changing product suppliers, expanding services or introducing new treatment technologies.

The World Spa & Wellness Convention adds another level of specialist networking by bringing together spa and hotel professionals in a more focused professional environment.

Industry sectors & highlights

Professional Beauty & Salon International Barcelona covers a broad section of the professional beauty economy.

Hairdressing and barbering: Haircare, styling, cutting, coloring, salon techniques, barbering and professional education.

Aesthetics: Skincare, professional treatments, advanced treatment protocols, equipment and beauty technologies.

Medical aesthetics: Clinical beauty technologies, aesthetic medicine and professional treatment developments.

Spa and wellness: Spa management, wellness services, hotel spa operations and customer experience.

Makeup and nails: Professional makeup, nail services, products, techniques and business development.

Cosmetics: Professional skincare, treatment products, product launches and cosmetic innovation.

Business and digitalization: Salon management, digital tools, marketing, customer engagement and business strategy.

The organizer describes the event as covering aesthetics, medical aesthetics, spa, healthy living, wellness, alternative therapies, cosmetics, barbering, hairdressing, nails and makeup.

Event rules & visitor information

Professional Beauty is designed primarily as a professional industry event. Visitors should complete their accreditation before travelling and keep their registration confirmation available for entry.

The World Spa & Wellness Convention has stricter professional-access requirements. According to the organizer, access is reserved for spa and hotel professionals, exhibitors and sponsors, while industry suppliers generally cannot enter unless they are exhibitors.

Visitors should also follow venue security requirements, respect restricted exhibition and conference areas, and check any specific photography, recording or demonstration rules published by the organizers.

Because the detailed 2027 visitor guide is still being developed, attendees should check the official website before travelling for final access instructions, registration requirements and venue information.

How to get there

Fira Barcelona Gran Via is located in L’Hospitalet de Llobregat, immediately southwest of central Barcelona and within the wider Barcelona metropolitan area.

The venue is well positioned for visitors arriving through Barcelona’s airport, central railway stations and public transport network. The organizer provides dedicated venue information and access details for visitors planning their journey.

Visitors arriving from central Barcelona can use the city’s integrated public transport network to reach the Gran Via exhibition area. Taxi and rideshare services are also practical options, particularly for visitors carrying professional materials or travelling in groups.

Because the exhibition uses a large complex with multiple entrances, attendees should check the entrance shown on their final registration information before setting out.

Public transport & parking

Barcelona has an extensive public transportation network serving the Gran Via area. Metro, bus and other metropolitan transport connections make it possible to reach the exhibition without relying on a private vehicle.

For drivers, parking facilities are available around the Fira Barcelona Gran Via complex, although spaces can become busy during major exhibitions. Visitors who plan to drive should allow additional time for parking and walking to the correct entrance.

Public transport is generally the more convenient choice for attendees staying in central Barcelona, especially during busy exhibition periods.

The event’s official visitor information includes accommodation, transport and parking planning resources, which should be checked closer to the event for the latest access instructions.

Accommodation areas

Visitors have a wide selection of accommodation in Barcelona and the surrounding metropolitan area.

L’Hospitalet de Llobregat: The most convenient area for minimizing travel to Fira Barcelona Gran Via. It offers hotels and accommodation relatively close to the exhibition complex.

Barcelona city centre: Ideal for visitors who want to combine the exhibition with sightseeing, restaurants and nightlife. Central districts offer a much larger selection of hotels but usually require daily travel to the venue.

Plaça d’Espanya and Sants: Useful locations for visitors who want convenient connections between central Barcelona, railway services and the exhibition area.

Airport area: Suitable for short business trips where convenient airport access is more important than staying in central Barcelona.

For an exhibition visit, booking accommodation early is advisable because major trade events can increase demand around the venue.

Previous year’s highlights

The most recent completed edition provided a strong indication of the event’s scale. The organizer reported 17,118 professional visitors and more than 220 exhibiting brands in its dedicated 2026 edition summary, while another official post-event report describes participation from 300 brands.

The programme included the Hairdressing Runway, Aesthetics and Advanced Treatments Podium, Beauty Podium, Digitalization and Business Podium and Barbering/Hairdressing Podium.

Education was a major component, with the organizer reporting more than 400 hours of free content in the completed edition. The event also hosted the World Spa & Wellness Convention and the first Professional Beauty awards.

The awards recognized professionals and businesses across areas including aesthetics, hairdressing, barbering, nails, spa and medical aesthetics. Sponsors and associated brands included Dermalogica, Spalopia, K89 by Casals Distribucions and Natura Bissé.

The experience of the previous edition has shaped the plans for the next one, with the organizer announcing a stronger education programme, expanded barbering content, new competitions, a medical aesthetics congress and specialist hairdressing masterclasses.

Official registration & tickets

The official event website is the safest source for 2027 registration, visitor accreditation, programme announcements and ticket information.

At present, the organizer is accepting expressions of interest and says registered visitors will be among the first to receive information when free registration opens.

Official Professional Beauty & Salon International Barcelona website (https://professionalbeauty.es/)

For the previous exhibition edition, professional visitor accreditation was offered free of charge. The 2027 general exhibition registration price has not been separately announced, but the official registration information indicates that free visitor registration is planned.

The separate Professional Beauty awards application is free for eligible participants, although attendance at the awards gala can require a separate ticket.