Barcelona Wine Week 2027 – Spain

What to expect

Barcelona Wine Week 2027 is a major professional wine trade event focused on quality Spanish wine, bringing together wineries, wine producers, distributors, importers, buyers, sommeliers, hospitality professionals, retailers and international wine specialists. Organised at Fira de Barcelona’s Montjuïc venue, the event is designed as both an exhibition and a business platform for discovering Spanish wine territories, meeting producers and developing commercial relationships.

The exhibition is built around Spain’s enormous diversity of wine-producing regions, denominations of origin and quality seals. Rather than presenting wine as a single national category, Barcelona Wine Week organises much of its offer around territories, producers and designations, allowing professional visitors to compare different varieties, styles and production traditions.

The official visitor proposition focuses on four main benefits:

• Discover: Find new wines, producers, products and emerging trends across Spain’s wine sector.
• Networking: Meet wineries, importers, distributors, buyers and other industry professionals.
• Showcase: Explore one of the largest concentrated selections of Spanish wine available at a professional event.
• Experiences: Take part in tastings, conferences, round tables, training sessions and other specialist activities.

The event also has a strong international business focus. The organiser’s Hosted Buyers and Key Buyers programmes are designed to bring important purchasing decision-makers into direct contact with exhibiting wineries and wine companies. This makes the event particularly valuable for professionals looking to expand distribution, establish export partnerships or identify new suppliers.

The 2027 edition is expected to feature more than 1,300 exhibiting wineries, more than 90 Designations of Origin and quality seals, approximately 26,000 professional visitors and more than 13,500 planned B2B meetings.

Event dates

Barcelona Wine Week 2027 will take place from 8–10 February 2027 at Fira de Barcelona’s Montjuïc venue in Barcelona, Spain. Official visitor opening hours are 10:00–19:00 on 8–9 February and 10:00–17:00 on 10 February.

The event is scheduled across Halls 1 and 2 of the Montjuïc exhibition centre. The organiser describes this as the seventh edition of Barcelona Wine Week.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Barcelona Wine Week 2027 will be held at Fira de Barcelona – Montjuïc, one of Barcelona’s historic exhibition venues.

The official venue address is:

Fira de Barcelona – Recinto Montjuïc
Av. de la Reina Maria Cristina, s/n
Sants-Montjuïc
08004 Barcelona, Spain

The exhibition centre is located beside Plaça d’Espanya and the Montjuïc area, providing convenient connections with central Barcelona, Barcelona-El Prat Airport and the city’s public transport system.

For this edition, Barcelona Wine Week will occupy Halls 1 and 2. The organiser has confirmed that more than 90% of the available exhibition space was already reserved well ahead of the event, demonstrating strong demand from Spanish wineries and wine-sector businesses.

The Montjuïc site also benefits from its location within Barcelona’s central exhibition district, making it possible for visitors to combine professional appointments with the city’s restaurants, hotels, cultural attractions and wider hospitality scene.

Full event programme

The complete Barcelona Wine Week 2027 programme will include an extensive combination of tastings, conferences, presentations, technical sessions, round tables and professional training activities.

The organiser’s programme structure places particular emphasis on the technical and cultural dimensions of wine, while also addressing major commercial and strategic issues affecting producers and the wider sector.

Key programme formats include:

• Wine tastings: Guided tastings presenting selected wines and wine-producing regions.
• Presentations: Producers and specialists discuss particular wine styles, territories and production approaches.
• Round tables: Industry professionals debate market developments and challenges.
• Training sessions: Educational content designed for professionals seeking deeper technical knowledge.
• BWW Hub: A central area for knowledge, experimentation, culture and innovation.
• Business activities: Meetings connecting wineries with buyers, importers and distributors.
• Specialist master tastings: Curated sessions led by recognised wine experts and professionals.

The organiser has indicated that the technical focus is centred on the value of time and the full expression of age-worthy wines. The programme explores how ageing can influence aromas, textures, complexity and the character of mature wines.

Key speakers & keynote speakers

Barcelona Wine Week brings together recognised wine professionals, winemakers, Master of Wine specialists, executives, regulators, journalists, educators and representatives of major wine organisations.

The official speaker database includes prominent names such as:

• Tim Atkin MW: Master of Wine and internationally recognised wine critic.
• Pedro Ballesteros MW: Master of Wine and wine specialist.
• Almudena Alberca MW: Winemaker, consultant and educator.
• Pablo Álvarez: CEO of Bodegas Vega Sicilia.
• René Barbier: Owner and winemaker at Clos Mogador.
• Peter Arijs: Head of Training and Global Projects at the Consejo Regulador de la DOCa Rioja.
• José Luis Benítez: CEO of the Federación Española del Vino.
• David Palacios: President of the Consejo Regulador D.O. Navarra.
• Beth Willard: International wine taster and Decanter World Wine Awards co-chair.

The official speaker platform continues to be updated as activities are confirmed, so visitors should consult the organiser’s programme for the final session-specific speaker lineup.

Conference sessions & tracks

The conference and tasting programme is designed around the development, production, appreciation and commercial positioning of Spanish wine.

Important subject areas include:

• Age-worthy wines: The effects of time, maturation and different ageing methods.
• Wine territories: Regional identity, denominations of origin and local production traditions.
• Wine tourism: Connections between wineries, destinations, gastronomy and visitor experiences.
• Market trends: Changes in consumer behaviour, wine consumption and commercial positioning.
• Internationalisation: Export markets, international buyers and strategies for reaching new customers.
• Sustainability: Environmental responsibility and long-term approaches to wine production.
• Healthy consumption: Responsible approaches to wine and evolving attitudes toward consumption.
• Technical wine knowledge: Production methods, varieties, ageing and sensory characteristics.

The BWW Hub provides the main knowledge-oriented framework, combining wine culture, experimentation, professional education and industry discussion.

The event’s master tasting programme also gives specialists opportunities to explore individual territories and exceptional wines through carefully selected professional tastings.

Session times & schedule

The official activities platform provides a searchable programme in which visitors can filter sessions according to format, subject, location and time.

Activities can include morning tastings, technical presentations, panel discussions, educational sessions and afternoon master tastings. Specific session times can vary considerably, so professional visitors should consult the official programme and build their itinerary around the sessions most relevant to their interests.

The published programme demonstrates the variety of available formats. For example, master tasting sessions have included curated presentations led by internationally recognised wine specialists, while other sessions combine tastings with discussions involving winemakers and industry experts.

Visitors attending several sessions should allow sufficient time between activities to move between tasting rooms, conference areas and exhibitor stands.

Ticket types & registration

Barcelona Wine Week is a professional event with registration categories designed around different types of visitors and industry participants.

Available visitor options have included:

• 1-day visitor: Access for one day plus access to free activities.
• 3-day visitor: Access throughout the event plus access to free activities.
• Exhibitor invitation: Exhibitors can provide limited electronic invitations for current and potential clients.
• Hosted Buyer: Selected high-level international buyers may receive special support and conditions.
• Key Buyer: A programme aimed at purchasing decision-makers in distribution, HORECA and wine chains.
• Professional accreditation: Special professional categories may apply depending on the visitor’s role.

The latest published visitor ticket structure lists a standard one-day ticket at approximately $73, with an advance promotional price of approximately $45, while the three-day ticket is approximately $163, with an advance promotional price of approximately $118. The same official page lists approximately $67 for the one-day price during the event and approximately $146 for the three-day price during the event, based on the organiser’s published euro prices and the current EUR/USD exchange environment.

These are previous-edition published prices and should be treated as reference pricing until the 2027 ticket schedule is formally confirmed.

Registration deadlines

The official 2027 registration deadlines for all visitor categories have not yet been fully published.

Visitors should register through the official Barcelona Wine Week accreditation system once registration is available. Early registration can be particularly useful for professionals interested in buyer programmes, business meetings or specialist activities with limited capacity.

Exhibitor-related deadlines are separate and may cover stand services, promotional materials, catalogue information and other participation requirements.

The organiser also operates a content creator programme and specific accreditation processes for eligible media and industry professionals.

Exhibitor list & major companies

The 2027 exhibitor catalogue is being developed as the event approaches, with the organiser expecting more than 1,300 exhibiting wineries.

The confirmed and announced participant ecosystem includes major Spanish wine groups and representative producers such as:

• Freixenet Group
• Marqués del Atrio
• Raventós Codorníu
• Bodegas Marqués de Cáceres
• La Rioja Alta
• Perelada & Chivite
• Juvé & Camps
• Jorge Ordóñez Group
• Bodegas Familiares Rioja
• Asociación Grandes Pagos de España
• Bodegas José Pariente
• Bodegas Zárate
• Bodegas Luis Pérez
• Bodegas Cepa 21

The organiser expects wineries from more than 90 Designations of Origin and quality seals, with participation spanning 16 autonomous communities.

The official exhibitor catalogue can be searched by company and product, allowing visitors to identify wineries before visiting the exhibition. The organiser states that the catalogue is available online rather than as an Excel or Google Sheets file.

Exhibition halls & floor plan

Barcelona Wine Week 2027 will use Halls 1 and 2 at Fira de Barcelona’s Montjuïc venue.

The exhibition is organised around a territorial and quality-seal approach, making it easier for professional visitors to identify wines by producing region, designation and wine-growing identity.

A major component is BWW Lands, which creates a journey through Spain’s different wine-producing territories. Wineries are grouped mainly through their designations of origin and other quality seals, giving visitors a structured way to explore the Spanish wine map.

The final floor plan should be consulted through the official event platform because individual exhibitor positions and activity locations can change.

Visitors can also use the official app, which provides the event entry pass, agenda, exhibitor catalogue, map and networking functions.

Networking & business meetings

Business networking is one of Barcelona Wine Week’s strongest features. The event is specifically designed to connect wineries with distributors, importers, brokers, retailers, hospitality groups and purchasing decision-makers.

The BWW Business platform promotes direct commercial opportunities through:

• Hosted Buyers Programme: High-level international professionals with purchasing power.
• Key Buyers Programme: Purchasing decision-makers from large distribution, HORECA and wine chains.
• B2B meetings: Scheduled business meetings between wineries and qualified buyers.
• Internationalisation: Connections with strategic export markets.
• Networking events: Opportunities to develop relationships outside formal meetings.

The organiser expects more than 13,500 business meetings, with buyers from strategic markets including the United States, Germany, the United Kingdom, France, the Netherlands and Canada.

The previous edition also demonstrated the scale of this business model, with more than 25,000 professional attendees and strong growth in international buyer participation.

Industry sectors & highlights

Barcelona Wine Week focuses on the Spanish wine industry from production through distribution and international trade.

Spanish wineries: The event brings together major wine groups, established producers, family wineries and smaller specialist producers.

Designations of Origin: More than 90 DOs and quality seals are expected to provide a broad representation of Spanish wine territories.

Wine tourism: Wine culture, destinations, gastronomy and visitor experiences are important themes within the wider programme.

Wine distribution: Importers, distributors, retailers and HORECA purchasing professionals are key visitor groups.

International trade: The event supports export development and connects Spanish wineries with overseas buyers.

Wine education: Tastings, masterclasses, technical sessions and professional presentations provide opportunities for learning.

Among the regions represented are Catalonia, Castilla y León, La Rioja, Euskadi, Galicia and Castilla-La Mancha, together with recognised denominations including Priorat, Rioja, Valencia, Somontano, Jumilla, Alicante, Utiel-Requena, Toro, Terra Alta, Rueda, Ribera del Duero, Rías Baixas, Penedès, Montsant, Montilla-Moriles, La Mancha, Costers del Segre, Condado de Huelva and Cava.

Event rules & visitor information

Barcelona Wine Week is an industry-focused event and admission is restricted to professional visitors.

The official access rules include:

• Professional access: The event is intended exclusively for wine-sector professionals.
• Personal ticket: Admission credentials are personal and non-transferable.
• Age restriction: Visitors under 18 are not permitted, subject to the organiser’s stated exception for women with infants up to one year old.
• No smoking: Smoking is prohibited inside the event.
• No unauthorised promotion: Unauthorised street selling or advertising distribution is prohibited.
• No animals: Animals are not permitted inside the venue.
• Capacity limits: Entry can be restricted when venue capacity is reached.

Free Wi-Fi is provided for visitors, and cloakroom services are available inside designated pavilions. The official FAQ states that the cloakroom price in the latest published information was approximately $3.36 per item, converted from the organiser’s published price.

How to get there

Fira de Barcelona’s Montjuïc venue is located at Av. de la Reina Maria Cristina, beside Plaça d’Espanya.

The venue is easily accessible from Barcelona city centre and Barcelona-El Prat Airport by public transport. International visitors arriving by air can connect with Barcelona’s metro and rail network before continuing to the Montjuïc exhibition grounds.

Barcelona’s central location also makes the venue accessible from major hotels, restaurants and business districts throughout the city.

Visitors arriving by taxi can use the established taxi network around Plaça d’Espanya and the exhibition complex.

Public transport & parking

Public transport is one of the most convenient ways to reach the Montjuïc exhibition centre.

Key connections include:

• Metro: Plaça d’Espanya is served by Barcelona Metro Lines L1 and L3.
• FGC: Espanya station provides access to the regional FGC network.
• Aerobus: Airport services connect Barcelona-El Prat with Plaça d’Espanya.
• Bus: Numerous Barcelona bus routes operate around Plaça d’Espanya and the exhibition grounds.
• Taxi: Taxi services are readily available around the venue.

Visitors travelling by car should check the Fira de Barcelona access information and nearby public parking facilities before travelling, as availability and traffic conditions can vary.

Because the venue is in a busy central area, public transport is generally preferable for visitors who do not need to carry exhibition materials or equipment.

Accommodation areas

Visitors can choose from several convenient accommodation areas around the Montjuïc exhibition venue.

Plaça d’Espanya: One of the most convenient areas for event visitors, with excellent metro, bus and rail connections and easy access to the exhibition centre.

Sants: Barcelona Sants and its surrounding neighbourhood offer a large selection of hotels and excellent transport connections.

Poble-sec: This area sits close to Montjuïc and is popular with visitors looking for restaurants, bars and a more local atmosphere.

Eixample: A strong choice for visitors who want access to central Barcelona shopping, restaurants, business facilities and cultural attractions.

Les Corts: A practical option for business travellers who prefer modern hotels and relatively easy access to the exhibition district.

Booking accommodation early is advisable for major professional events in Barcelona, particularly when several large exhibitions or conferences are taking place at the city’s exhibition venues.

Previous year’s highlights

The most recent completed edition demonstrated the continued growth of Barcelona Wine Week as an international business platform for Spanish wine.

The event brought together 1,350 wineries, representing 90 Designations of Origin and quality seals, and attracted 25,953 professional attendees. International buyer participation increased by approximately 25% compared with the previous edition.

The edition also placed strong emphasis on professional education, tastings and business networking. Major Spanish wine territories were represented alongside both established brands and smaller producers.

The event’s international focus was particularly significant. Buyers and professionals from strategic markets attended to explore Spanish wines and establish commercial relationships, reinforcing the show’s role as an export and internationalisation platform.

The following edition was planned with more than 1,300 wineries, more than 90 quality seals and approximately 13,500 business meetings, demonstrating the organisers’ continued emphasis on growth, internationalisation and commercial opportunities.

Official registration & tickets

Professional visitors should use the official Barcelona Wine Week website for registration, ticket purchasing, accreditation and programme information.

The official ticket page provides access to visitor registration and explains the available ticket categories, digital accreditation process and access rules.

The official event website is:

Barcelona Wine Week official website (https://www.barcelonawineweek.com/en/)

For enquiries, the organiser lists bcnwineweek@alimentaria.com and the telephone number +34 935 679 708.

The official website should be treated as the primary source for final registration conditions, confirmed speakers, exhibitors, activity schedules, venue information and any changes to ticket availability.