Fruit Attraction Trade Fair 2027 – Madrid, Spain

What to expect

Fruit Attraction Trade Fair 2027 is the international meeting point for the global fruit and vegetable industry, bringing together producers, exporters, importers, wholesalers, retailers, distributors, logistics specialists, technology providers and other professionals from across the fresh produce value chain. Organised by IFEMA MADRID and FEPEX, the event is designed as a major commercial platform where international supply and demand can connect, develop business relationships and identify new markets.

The fair combines a large-scale exhibition with professional conferences, specialist forums, product presentations, innovation showcases, networking opportunities and business meetings. Its scope extends beyond fresh fruit and vegetables to include agricultural technology, packaging, machinery, logistics, post-harvest solutions and other services supporting the sector.

The event is particularly relevant for companies seeking international buyers and suppliers. Recent editions have included substantial international participation, with professionals from more than 150 countries represented. The latest completed edition recorded 121,137 trade visitors, 2,485 exhibitors from 64 countries and 78,212 square metres of exhibition space.

Fruit Attraction is also increasingly focused on innovation and sustainability. Alongside commercial stands, visitors can discover new varieties, production technologies, packaging concepts, logistics solutions, research developments and initiatives designed to improve efficiency throughout the fresh produce supply chain.

Event dates

October 2027 (Dates TBD)

The exact 2027 dates have not yet been officially announced by IFEMA MADRID. The event is expected to maintain its established October timing, but visitors should wait for the official announcement before booking flights, hotels or other travel arrangements.

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Venue & exhibition site

Fruit Attraction Trade Fair 2027 will take place at IFEMA MADRID – Recinto Ferial, Avenida del Partenón 5, 28042 Madrid, Spain.

IFEMA MADRID is one of Europe’s major exhibition and convention centres, with extensive indoor exhibition facilities, conference areas, restaurants, visitor services and transport connections. Fruit Attraction has expanded considerably within the venue and now uses a large multi-hall configuration to accommodate its international fresh produce marketplace.

The current exhibition arrangement uses ten halls: Halls 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14. The organiser’s current venue information places the halls around the central axis of the exhibition complex, with Halls 9 and 10 toward the northern section, Halls 3 through 8 in the central section, and Halls 12 and 14 toward the eastern end.

Fruit Attraction is organised jointly by IFEMA MADRID and FEPEX, the Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants.

Full event programme

The complete 2027 programme has not yet been published. Based on the established structure of Fruit Attraction, the programme is expected to combine commercial activities with specialist conferences, forums, seminars, technical sessions, innovation presentations and gastronomic demonstrations.

The event’s programme normally reflects the major challenges and opportunities facing the fresh produce sector. Subjects can include international markets, agricultural innovation, sustainability, production efficiency, logistics, food distribution, consumer trends and new technologies.

Expected programme areas include:

• Fresh produce industry conferences
• International market discussions
• Agricultural technology presentations
• Sustainability sessions
• Organic production discussions
• Fresh Food Logistics activities
• Innovation presentations
• Product launches and demonstrations
• Business networking sessions
• International buyer activities
• Cooking demonstrations
• Innovation Hub activities
• Best Stand Awards and other recognition programmes

The official activity schedule should be consulted once the 2027 programme is published because individual sessions and speakers are confirmed progressively.

Key speakers & keynote speakers

The official speaker programme for 2027 has not yet been announced. Fruit Attraction traditionally attracts senior representatives from agricultural organisations, producer groups, exporters, importers, retailers, logistics companies, technology businesses, government bodies and industry associations.

The conference programme is supported by specialist organisations, trade media and participating exhibitors, creating a mixture of industry-led discussions and technical presentations. Previous programmes have included senior agricultural officials, sector experts, company representatives and culinary professionals.

The event also has a strong gastronomic component through Factoría Chef, where chefs and participating companies demonstrate the use of fruit and vegetables in professional cooking. The organisers describe the area as a space focused on innovation, creativity and fresh produce through cooking demonstrations and presentations.

The final list of 2027 keynote speakers should be checked through the official programme once released.

Conference sessions & tracks

Fruit Attraction’s conference content covers subjects relevant to different parts of the fresh produce supply chain.

Fresh Produce

The Fresh Produce area represents the central commercial component of the fair. Discussions and presentations can cover production, varieties, quality, market demand, international trade and consumption.

Auxiliary Industry

This area focuses on companies and technologies supporting agricultural production and distribution. Machinery, packaging, irrigation, agricultural supplies, post-harvest systems and related services form part of this wider segment.

Innova & Tech

Innova & Tech focuses on innovation and technology, including agricultural technology, digitalisation, biotechnology, research and solutions designed to improve productivity and sustainability.

Fresh Food Logistics

Fresh Food Logistics addresses the movement of perishable products through the supply chain. Cold-chain management, transport, storage, distribution and logistics efficiency are central themes.

International markets

International trade is an important element of Fruit Attraction. Sessions and business activities can address export opportunities, new markets, international buyers and changing commercial conditions.

Sustainability

Sustainability is increasingly integrated throughout the event, with attention to resource efficiency, responsible production, packaging, logistics and environmental performance.

Session times & schedule

The detailed 2027 session timetable is not yet available. Fruit Attraction’s established format combines exhibition access with conferences, forums, seminars, technical presentations, business meetings and demonstrations throughout the event.

Recent editions have provided a broad programme of specialist sessions. The official programme for the latest completed edition included conferences such as Biofruit Congress, Grape Attraction, Fresh Food Logistics The Summit, Innovation Hub activities and Factoría Chef demonstrations.

The organiser’s programme page explains that Fruit Attraction includes monographic conferences, forums, seminars and technical conferences organised by associations, media and participating exhibitors.

Visitors should check the official digital programme before attending because individual sessions can be updated as exhibitors, speakers and partner organisations confirm their participation.

Ticket types & registration

Fruit Attraction is a professional trade fair and registration is designed for people working within the fruit and vegetable industry and related sectors.

The 2027 ticket prices have not yet been announced. As the latest official reference, the current professional registration structure lists a one-day professional pass at €44 and a permanent professional pass at €60. Using an approximate conversion of €1 = $1.17, these correspond to approximately:

• Professional Day Pass: $51.48
• Professional Permanent Pass: $70.20

These are reference prices based on the latest published edition and are not confirmed 2027 prices.

The professional passes provide access to the fair, while registration also connects visitors with the Fruit Attraction Community and LiveConnect platform. The organiser also offers Premium and Elite options with additional benefits.

Registration deadlines

The official 2027 registration opening date and deadline have not yet been announced.

Professional visitors should monitor the official Fruit Attraction registration page because registration normally becomes available before the physical event. Early registration can also be useful for professionals planning meetings with exhibitors and buyers.

Exhibitors follow a separate participation process. Companies interested in exhibiting should use the official exhibitor section of the Fruit Attraction website and complete the participation process established by IFEMA MADRID.

Exhibitor list & major companies

The final 2027 exhibitor catalogue has not yet been released, so no complete 2027 exhibitor list can currently be confirmed.

Fruit Attraction attracts a wide range of international businesses, including fruit and vegetable producers, exporters, importers, packaging companies, agricultural technology providers, machinery manufacturers, logistics businesses and specialist suppliers.

The most recent completed edition recorded 2,485 exhibiting companies from 64 countries. International participation included companies and organisations from Europe, Latin America, Africa, the United States, the Middle East and other global markets.

Previous editions have featured major industry organisations and companies such as Anecoop, Mercamadrid, Huercasa, Kiwi Atlántico, Rovensa Next and other Spanish and international businesses. These historical participants demonstrate the type of companies represented at the fair but should not be treated as confirmed 2027 exhibitors.

The official exhibitor catalogue will be the best source for confirming individual companies once the 2027 list is published.

Exhibition halls & floor plan

Fruit Attraction currently occupies ten halls at IFEMA MADRID: Halls 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14.

The current sectorisation divides the exhibition broadly between national and international participation while maintaining dedicated areas for specialist segments.

National offer

Odd-numbered halls have been used for the Spanish national offer, with Innova & Tech also positioned in Hall 5.

European and international offer

The even-numbered halls accommodate European and other international exhibitors. Halls 12 and 14 provide substantial space for exhibitors from the Americas, Africa and Asia.

Fresh Food Logistics

Fresh Food Logistics has been located in Hall 4 in the current layout.

Auxiliary Industry

Auxiliary Industry companies are distributed across much of the exhibition, allowing visitors to find supporting technologies and services alongside fresh produce exhibitors.

The final 2027 floor plan should be checked on the official website because hall assignments can change between editions.

Networking & business meetings

Networking is one of the principal purposes of Fruit Attraction. The fair connects producers and suppliers with importers, retailers, wholesalers, distributors, logistics businesses and other professional buyers.

The International Buyers Programme is particularly important for companies seeking international commercial opportunities. The latest completed edition brought 600 major buyers, retail purchasing managers, importers and wholesalers from 58 countries to Madrid.

The LiveConnect platform extends the networking experience beyond the physical exhibition. Registered professionals can access participant information, discover exhibitors and products, receive recommendations and prepare meetings.

For business visitors, useful preparation includes creating a shortlist of exhibitors, arranging meetings in advance, checking hall locations and identifying companies that match specific purchasing or partnership objectives.

Industry sectors & highlights

Fruit Attraction represents the wider fruit and vegetable value chain rather than focusing only on fresh produce.

Fresh Produce

Fresh fruit, vegetables and related fresh products form the central commercial focus of the fair.

Auxiliary Industry

Packaging, machinery, agricultural supplies, irrigation, post-harvest technology and other supporting services are represented across the exhibition.

Innova & Tech

This area highlights innovation, digital technologies, biotechnology, research and new solutions for the agricultural sector.

Fresh Food Logistics

The logistics segment focuses on the transportation, storage and distribution of fresh and perishable products.

International trade

The fair provides a major meeting point for companies looking to establish or strengthen international supply and distribution relationships.

Innovation Hub

The Innovation Hub showcases new products and services and provides recognition for standout innovations across relevant categories.

Factoría Chef

Factoría Chef adds a culinary dimension to the event through professional cooking demonstrations and presentations using fruit and vegetable products.

Event rules & visitor information

Fruit Attraction is primarily a professional business event. Visitors should complete the required professional registration process and follow the access instructions issued by IFEMA MADRID.

Business visitors should carry their registration confirmation or professional accreditation and allow enough time for security and entry procedures.

Important visitor considerations include:

• Register through the official event platform.
• Check the latest exhibitor catalogue before travelling.
• Review the final floor plan before planning meetings.
• Check individual conference and presentation requirements.
• Allow sufficient time to move between halls.
• Follow IFEMA MADRID’s venue and security rules.
• Check the latest transport and parking information before arrival.

Exhibitors have additional rules covering stand construction, services, safety, logistics, access and participation requirements. Companies exhibiting should consult the official exhibitor documentation rather than relying on information from previous editions.

How to get there

IFEMA MADRID is located at Avenida del Partenón 5, 28042 Madrid, Spain.

By metro

Metro Line 8 provides access to the IFEMA area and offers a convenient connection between Madrid-Barajas Adolfo Suárez Airport and the exhibition centre.

By bus

Several Madrid bus routes serve the IFEMA area, including city and intercity services. The exact routes should be checked through Madrid’s transport information before travelling.

By taxi

Taxi services are available at the exhibition centre, with designated taxi ranks around the venue.

By car

IFEMA MADRID can be reached from major roads including the M-11, M-40 and A-2, making it accessible from different parts of Madrid and the surrounding region.

From the airport

Madrid-Barajas Airport is particularly convenient for international visitors because IFEMA MADRID is located close to the airport and connected to it by public transport and road.

Public transport & parking

Public transport is one of the easiest ways to reach IFEMA MADRID. The exhibition centre has strong connections with the Madrid Metro and bus network.

Visitors travelling by car can use the parking facilities around the IFEMA complex. The venue’s current event information includes parking areas and access arrangements around the exhibition centre.

Parking availability can vary according to the event and visitor demand, so attendees should check the official IFEMA access information before travelling.

For international visitors staying in central Madrid, public transport can be particularly practical because it avoids traffic and parking concerns around the exhibition complex.

Accommodation areas

Visitors can stay near the exhibition centre or choose accommodation in central Madrid.

Barajas

The Barajas area is convenient for visitors who want to stay close to Madrid-Barajas Airport and maintain easy access to IFEMA.

Campo de las Naciones

This area is particularly practical for trade-fair visitors because of its proximity to the exhibition centre and business facilities.

Hortaleza

Hortaleza provides another convenient northeastern Madrid option with access to IFEMA and the city’s wider transport network.

Salamanca

Salamanca is a more central option for business travellers who want access to restaurants, shopping and other Madrid attractions while remaining within reach of the exhibition centre.

Central Madrid

Staying in central districts provides the widest selection of hotels, restaurants and evening activities. Visitors can then travel to IFEMA by metro or taxi.

Previous year’s highlights

The latest completed edition established a new participation record for Fruit Attraction. The event welcomed 121,137 trade visitors from 152 countries, with international professionals accounting for 49% of total attendance. It also featured 2,485 exhibitors from 64 countries and 78,212 square metres of net exhibition space.

International business was a major component. The International Buyers Programme brought 600 major buyers, retail purchasing managers, importers and wholesalers from 58 countries to Madrid, supporting thousands of business meetings.

The conference and educational programme was also substantial. More than 3,200 attendees participated in 95 sessions covering innovation, sustainability, logistics and fruit and vegetable technology. Factoría Chef added a culinary programme focused on fresh produce.

The fair has also expanded significantly in recent years. Its current ten-hall configuration includes Halls 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14, with the additional halls helping strengthen its international sectorisation.

These results demonstrate why Fruit Attraction has become an important meeting point for companies seeking commercial opportunities within the international fruit and vegetable industry.

Official registration & tickets

The official Fruit Attraction website is the main source for visitor registration, exhibitor participation, the exhibitor catalogue, programme information, floor plans and event updates.

Official Fruit Attraction website (https://www.ifema.es/en/fruit-attraction)

The latest published professional ticket structure lists a $51.48 equivalent day pass and a $70.20 equivalent permanent pass, converted from the organiser’s published prices. These are previous-edition reference prices and should not be considered confirmed 2027 prices until IFEMA MADRID publishes the 2027 registration rates.

For general event enquiries, the official Fruit Attraction contact page lists +34 917 22 30 00.

The email address provided for Fruit Attraction enquiries is fruit-attraction@ifema.es.