Tech Show Madrid 2026 – Spain

What to expect

Tech Show Madrid 2026 is a major business technology event bringing together technology leaders, solution providers, innovators, executives and digital professionals across some of the most important areas of enterprise technology. The event focuses on practical technologies and strategies shaping digital transformation, including cloud computing, cybersecurity, artificial intelligence, big data, data centres, eCommerce, digital marketing, human resources technology and learning technology.

The event combines a large-scale exhibition with conference theatres, keynote presentations, panel discussions, demonstrations and professional networking opportunities. Rather than focusing on a single technology discipline, Tech Show Madrid brings several specialist technology shows together under one event environment.

The co-located shows include Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World, Data Centre World, E-SHOW, HR Technologies and Learning Technologies. This structure allows visitors to move between different technology disciplines and compare solutions relevant to their business requirements.

The 2026 edition is expected to feature more than 500 exhibitors, more than 450 speakers and approximately 650 hours of presentations and content across its different areas. The organisers also highlight a strong C-level audience, with senior executives representing a significant proportion of attendees.

For professionals looking for technology suppliers, implementation partners, emerging solutions, strategic insights and business connections, Tech Show Madrid provides a concentrated environment for research, learning and commercial networking.

Event dates

Tech Show Madrid 2026 will take place on November 4–5, 2026.

The event will operate from 10:00 to 19:00 on both days. The official venue is IFEMA MADRID, with the event occupying Halls 3–5.

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Venue & exhibition site

Tech Show Madrid takes place at IFEMA MADRID, one of Spain’s largest exhibition and convention venues.

The exhibition site is located at Av. del Partenón, 5, 28042 Madrid, Spain. The venue provides extensive exhibition infrastructure, conference facilities, visitor services and transport connections.

The use of Halls 3–5 creates a substantial exhibition environment for the different technology communities participating in the event. Visitors should check their registration information and the official event programme for the most appropriate entrance and theatre location.

Because several specialist shows operate within the same overall event, visitors can encounter technology companies from infrastructure, cybersecurity, artificial intelligence, eCommerce, HR technology, marketing and related fields within the same venue.

Full event programme

The official programme is structured around multiple theatres and specialist content areas. The Tech Keynote Theatre is one of the central stages, while additional programming is provided through the different co-located shows and specialist theatres.

The programme includes keynote presentations, panel discussions, roundtables, technical presentations, interviews and business-focused sessions. Topics range from artificial intelligence and cybersecurity to digital commerce, data infrastructure, workplace technology and sustainability.

Examples appearing in the published programme include a CIONET roundtable discussion and a panel examining the financial industry’s response to artificial intelligence, cybersecurity, digital sovereignty, data and resilience. The programme also includes sessions covering HR, employee experience, eCommerce, marketing and technology infrastructure.

Some programme entries remain marked as TBC, so visitors should consult the official programme before attending specific sessions.

Key speakers & keynote speakers

Tech Show Madrid brings together senior technology and business professionals from major companies, technology providers and specialist organisations. The official speaker directory includes executives and experts from companies such as Amazon Web Services, Cabify, Randstad Digital, PGI Data Centers, AstraZeneca, Sage, Verisure, COS, CINESA and other organisations.

Among the published speakers are Abel Muiño Vizcaino, Vice President of Engineering at Cabify; Adrian Gomez, Country Manager at Randstad Digital Spain; Adrian Jackson, Director of Research and Professor of High-Performance Computing Technologies at EPCC; Aina Juliol, President and CEO of PGI Data Centers; and Alan Abela, Regional Engineering Manager for Italy and Switzerland at Amazon Web Services.

The speaker programme is designed to combine strategic executive perspectives with technical knowledge and practical business experience.

Visitors interested in a particular speaker should check the official speaker directory and programme because individual appearances, theatres and session assignments can change as the event approaches.

Conference sessions & tracks

The conference programme is divided into specialist tracks corresponding to the event’s major technology areas.

Cloud & AI Infrastructure focuses on cloud infrastructure, hybrid environments, distributed computing, AI infrastructure, resilience, FinOps and related technologies.

Cyber Security World addresses enterprise and institutional cybersecurity, including Zero Trust, cloud security, identity, authentication, data protection, compliance, application security and critical environments.

Big Data & AI World covers generative AI, machine learning, business intelligence, predictive analytics, DataOps, data engineering, data mesh, lakehouse architectures and AI governance.

Data Centre World focuses on data-centre infrastructure, energy, cooling, connectivity, resilience and technologies supporting the expansion of digital infrastructure.

E-SHOW and Technology for Marketing concentrate on eCommerce, digital marketing, customer experience, conversion, marketplaces, marketing technology and digital business growth.

HR & Learning Technologies examines workplace transformation, recruitment technology, employee experience, learning platforms, skills and the changing role of technology in human resources.

Session times & schedule

The overall exhibition schedule runs from 10:00 to 19:00 on both event days. Individual conference sessions are scheduled throughout the day across the various theatres.

The official programme includes sessions beginning in the morning and continuing through the afternoon, with different theatres operating simultaneously. For example, published Tech Keynote Theatre sessions include a morning CIONET roundtable, followed by a financial-industry panel and additional technology presentations.

Other theatres cover areas such as HR and Learning, eCommerce, cybersecurity, data, cloud infrastructure and sustainability.

Because several theatres operate at the same time, visitors should create a personal schedule before arriving. Some sessions are still listed as TBC, so the online programme should be checked for final speaker names, session descriptions and room assignments.

Ticket types & registration

Visitor registration is handled through the official Tech Show Madrid registration system. The registration process requests professional information such as job title, company, sector, areas of responsibility and areas of interest.

A separate VIP registration route is available for eligible C-level executives who are end users rather than exhibiting or potentially exhibiting companies. VIP accreditation is subject to internal validation by the organisers.

General visitor registration
Professional visitors can register through the official registration portal and provide the requested professional and company information.

VIP registration
Eligible senior executives can apply for VIP accreditation. The organisers review applications before confirming the VIP badge.

Exhibitor registration
Exhibitors and employees of exhibiting companies must register through the exhibitor portal to obtain the appropriate credentials.

There is no published paid visitor ticket price on the official registration page. The registration process is presented as professional accreditation rather than a conventional paid admission ticket.

Registration deadlines

No specific final visitor-registration deadline is currently stated on the official registration page.

Visitors should register in advance rather than waiting until arrival, particularly if they want to apply for VIP accreditation or organise their conference schedule beforehand.

Exhibitors and members of exhibiting companies have separate credential procedures, so they should use the exhibitor portal rather than the standard visitor registration system.

Students are not permitted to enter the event according to the official registration information, and the organisers reserve the right to cancel an inappropriate credential.

Exhibitor list & major companies

The official 2026 exhibitor directory contains a large number of technology companies, service providers, consultancies, infrastructure specialists and other organisations.

Examples currently listed include 3M, ABB, Adaptavist, ADVENS, Elastic, ESET Spain, Emerson, El Corte Inglés, Johnson Controls, Mitsubishi Electric, ManageEngine, Mirakl, Mollie Payments, Randstad, Red Hat–Intel, UKG, Ricoh, Commscope and many other companies.

The exhibitor mix reflects the broad scope of the event. Some companies concentrate on enterprise software and cybersecurity, while others provide infrastructure, data-centre equipment, cloud services, connectivity, HR platforms, eCommerce solutions, marketing technology and business services.

The official exhibitor directory also provides individual booth numbers, allowing visitors to plan which companies they want to visit before entering the exhibition halls.

Exhibition halls & floor plan

The event occupies Halls 3–5 at IFEMA MADRID. The official exhibitor directory assigns individual booth numbers using hall and stand codes, allowing visitors to identify exhibitors within the exhibition layout.

Hall 3 contains many technology, cybersecurity, AI, eCommerce, HR and business technology exhibitors, while Hall 5 includes substantial infrastructure and technology equipment representation. Different specialist areas and villages are also incorporated into the overall exhibition.

The official website should be checked for the latest floor plan before visiting because booth allocations and theatre arrangements can change.

Visitors planning a full day should allow sufficient time to move between exhibition halls and conference theatres, especially when attending sessions in different specialist areas.

Networking & business meetings

Networking is one of the central business functions of Tech Show Madrid. The organisers specifically promote networking tools, professional matchmaking and dedicated spaces intended to connect visitors with suppliers, technology leaders and strategic partners.

The event attracts a strong senior-management audience, including CIOs, CTOs, CMOs, CDOs and CISOs. This creates opportunities for technology providers to meet decision-makers and for visiting professionals to compare solutions directly with vendors.

Professional networking can take place through exhibition-floor conversations, organised networking areas, specialist programmes, keynote sessions and matchmaking tools.

For visitors with specific business objectives, preparing a shortlist of exhibitors and arranging conversations in advance can make the event considerably more productive.

Industry sectors & highlights

Tech Show Madrid covers a wide range of technology-driven industries and business functions.

Artificial intelligence
Generative AI, AI agents, machine learning, automation and responsible AI are major themes across the event.

Cloud and infrastructure
Hybrid cloud, multicloud, distributed cloud, resilience, FinOps and AI-ready infrastructure are important areas within the infrastructure programme.

Cybersecurity
Zero Trust, identity, cloud security, application protection, data protection and regulatory compliance are central cybersecurity topics.

Data and analytics
Big Data, business intelligence, predictive analytics, data engineering, DataOps, lakehouse and data mesh architectures feature prominently.

eCommerce and digital marketing
The event covers digital commerce, customer experience, marketplaces, eCommerce platforms, marketing technology and conversion optimisation.

HR and learning technology
Recruitment, workforce technology, employee experience, learning and skills development are represented through dedicated programmes.

The organisers also identify telecommunications, manufacturing, retail, healthcare, logistics, energy, media, smart cities and public administration among the sectors represented in the wider event environment.

Event rules & visitor information

Tech Show Madrid is primarily designed for professional visitors. Registration requires professional and company information, and visitors should ensure that their accreditation accurately reflects their professional status.

Students are not permitted to attend according to the official registration terms.

Visitors should bring their event accreditation and follow the instructions provided by the organisers and IFEMA MADRID. The venue may apply access controls, security procedures and other standard exhibition regulations.

Visitors attending conference sessions should arrive early enough to locate the correct theatre, particularly for popular keynote presentations.

How to get there

IFEMA MADRID is located at Av. del Partenón, 5, 28042 Madrid, Spain. The venue is well connected to Madrid’s road, public transport and airport networks.

Madrid-Barajas Adolfo Suárez Airport is close to the exhibition centre, making the venue convenient for international visitors.

By car, IFEMA MADRID connects with major roads including the M-11, M-40 and A-2. Visitors should follow the venue’s current access instructions because road and entrance arrangements can change during infrastructure works.

Taxi services are also available around the IFEMA complex, with dedicated taxi ranks serving the venue.

Public transport & parking

The nearest Metro connection is Line 8, serving Feria de Madrid station. Line 8 provides connections toward Madrid city and Madrid-Barajas Airport.

Several bus routes also serve the IFEMA area, including Lines 73, 112 and 122, while intercity services include Line 828.

Visitors arriving by car can use IFEMA’s parking facilities. The current IFEMA parking information lists a real-time rate of approximately $3.46 per hour based on the published euro rate and a prepaid daily rate of approximately $17.60. The stated maximum daily rate is approximately $24.64. These dollar equivalents are conversions of IFEMA’s published rates and may vary with exchange rates.

Parking availability and access should be checked shortly before travelling.

Accommodation areas

Visitors can stay in several parts of Madrid depending on their priorities.

Barajas and IFEMA area
This is the most convenient choice for visitors who want to minimise travel time to the exhibition centre and airport.

Salamanca
A more central and upscale area with extensive restaurants, hotels and shopping, although travel to IFEMA takes longer than staying near the venue.

Centro de Madrid
Ideal for visitors who want access to Madrid’s historic attractions, restaurants, museums and nightlife after the exhibition.

Chamartín
A practical option for business travellers seeking good transport connections and access to central Madrid.

IFEMA notes that the wider area around the venue has a substantial supply of hotels and restaurants, making it possible to stay close to the exhibition centre.

Previous year’s highlights

The previous edition demonstrated the scale of Tech Show Madrid as a major professional technology gathering in Spain.

The organisers reported more than 27,000 attendees, more than 470 exhibiting companies and more than 400 national and international speakers. Approximately 32% of attendees were CEOs or senior management professionals.

The previous edition covered Cloud, Cybersecurity, Big Data, AI, Data Centres, eCommerce, Digital Marketing, HR and Learning Technologies. Data Centre World also formed part of the event environment, with more than 150 exhibitors and companies such as Huawei Digital Power, Vertiv, Schneider and ABB highlighted by the organisers.

These figures demonstrate the event’s emphasis on professional audiences, business technology investment and executive-level participation.

Official registration & tickets

Official visitor registration is available through the Tech Show Madrid registration system. The registration process is intended for professional attendees and collects information about the visitor’s role, company, sector and areas of interest.

There is also a dedicated VIP accreditation process for qualifying C-level end users. VIP applications are reviewed by the organisers before confirmation.

For the latest registration requirements, programme information, exhibitor directory and visitor instructions, use the official Tech Show Madrid website and registration portal.

Official Tech Show Madrid website (https://www.techshowmadrid.es/)

Official visitor registration (https://registro.techshowmadrid.es/mts_2026_madrid/en/register/RegisterPage/Asistentes?)