Iberflora Trade Fair 2026 – Valencia, Spain

What to expect

Iberflora Trade Fair is one of Spain’s leading professional events for the green sector, bringing together plant and flower producers, garden businesses, landscapers, florists, distributors, technology companies, retailers and other professionals connected with horticulture and outdoor living. Officially known as the International Fair of Plants and Flowers, Landscaping, Technology and DIY Gardening, the event combines a large commercial exhibition with technical sessions, demonstrations, innovation awards, professional networking and specialist activities.

The 2026 edition is particularly focused on innovation, professional knowledge, sustainability and business connections. The event will also take place alongside Eurobrico, creating additional opportunities between the green, gardening, hardware, home-improvement and DIY sectors. The joint event is expected to bring together more than 400 brands across approximately 35,000 square metres, with buyers from around 40 international markets.

Visitors can expect a combination of:

• Ornamental plants and flowers
• Landscaping and garden design
• Gardening equipment and accessories
• Horticultural technology
• Plant production solutions
• Floristry and floral design
• Garden furniture and outdoor products
• Plant health and protection
• Sustainable gardening solutions
• Professional training and technical conferences
• Product demonstrations and workshops
• Business meetings and networking opportunities
• Innovation awards and new-product showcases

The event is primarily designed for professional visitors rather than casual gardening enthusiasts. Professionals who register in advance may qualify for free admission, subject to verification by the organisers.

Event Dates

Iberflora Trade Fair 2026 will take place from October 6 to October 8, 2026, at Feria Valencia in Valencia, Spain. It is the 55th edition of Iberflora.

Visitor opening hours

• October 6, 2026: 9:00 AM–6:00 PM
• October 7, 2026: 9:00 AM–6:00 PM
• October 8, 2026: 9:00 AM–5:00 PM

Exhibitors have earlier access, beginning at 8:00 AM during the exhibition period.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Iberflora 2026 will be held at Feria Valencia, one of Spain’s major exhibition and convention venues. The official event information identifies the main Iberflora areas as Level 2, Halls 7 and 8, together with Hall 7 on Level 3. The visitor entrance is through the North Forum access.

The venue address is:

Feria Valencia
Avenida de las Ferias s/n
46035 València, Spain

The exhibition site provides a large-scale professional environment suitable for plant displays, landscaping installations, technology demonstrations, business meetings and educational activities.

The 2026 edition will have a particularly strong connection with Eurobrico, which is being held alongside Iberflora. This creates useful crossover for companies working in gardening, DIY, hardware, outdoor equipment and home improvement.

Full event programme

The Iberflora programme goes beyond the exhibition stands, with a combination of conferences, workshops, demonstrations, competitions, awards and professional networking.

Major programme areas include:

Iberflora Innovation Awards

The Iberflora Innovation Awards recognise new products, services, technologies and projects designed to make the green sector more efficient, sustainable and technologically advanced. The competition includes categories covering Plant and Flower, Production Technology, Plant Care and Health, Garden Equipment and Decoration, and Sustainability. A special Professor Ballester-Olmos Award also recognises sustainable technology in ornamental plant production.

Universo Floral

Universo Floral focuses on the wider floral industry and connects traditional florists, event specialists, garden centres and online floral businesses. Its programme includes professional demonstrations, training activities, floral creativity and discussions about new commercial channels.

Ágora Verde

Ágora Verde is dedicated to landscaping, gardening and green-space management. Its programme addresses practical and technical challenges affecting professionals working with gardens, urban vegetation and landscape projects.

Greenfluencers and digital communication

Digital communication is represented through Greenfluencers and the Trompa Verde Awards, highlighting creators who help promote the green sector through social media and online content.

La Noche + Verde

The event also includes a social networking gathering combining music, gastronomy and professional interaction, giving exhibitors and visitors an opportunity to continue conversations in a more informal environment.

Key speakers & keynote speakers

Iberflora’s programme is built around specialists, professional organisations, industry representatives, educators and experienced practitioners rather than a conventional single-keynote conference structure.

Among the professionals appearing in the published programme are:

• Víctor Pérez, President of the Federación Española de Empresas de Jardinería
• Sergio Carratalá of MATA ALTA PAISATGE
• Francisco Pérez of PAIMED
• Miguel Martín of IIAMA-UPV
• Carlos Curbelo, florist and multidisciplinary artist

The programme also involves professional organisations including FEEJ, ASFPLANT, COITAVC, the Universitat Politècnica de València and other sector bodies.

Visitors should treat these as programme contributors and speakers rather than assuming that every individual is a formally designated keynote speaker.

Conference sessions & tracks

The conference and professional programme covers several major themes relevant to the green industry.

Urban landscaping and green-space management

Sessions address the challenges of maintaining and developing urban green areas, including climate adaptation, trees, landscaping and sustainable urban environments.

Plant health and protection

The VI Forum of Plant BioProtection focuses on plant health in urban green spaces, including prevention and control of pests and diseases and the management of plant protection issues affecting urban trees.

Technology and digitalisation

Technology is a major theme, with discussions covering digital services, artificial intelligence and technology applied to production, gardening and horticulture.

Sustainability

Sustainable production, climate adaptation and environmentally responsible landscaping are central themes across several programme areas.

Floristry and floral creativity

Universo Floral includes floral demonstrations, preserved-flower activities, vertical-garden workshops, window-display training and other creative sessions.

Professional business development

The event also focuses on distribution, retail, garden centres, international markets and relationships between suppliers and professional buyers.

Session times & schedule

The official agenda provides a day-by-day programme through Iberflora’s online activity calendar. Session times vary according to the individual activity and location, so visitors should check the live programme before attending a particular presentation or workshop.

The published programme includes activities in locations such as Ágora Verde and Universo Floral, alongside exhibitor demonstrations and other specialist spaces.

For example, the professional gardening programme includes sessions addressing rewilding, urban water management, climate adaptation, urban trees and other practical landscaping issues.

Because individual sessions may be updated, visitors should use the official activity agenda and Feria Valencia app when planning their daily itinerary.

Ticket types & registration

Iberflora is a professional trade fair. Professional visitors can register online for free admission when they meet the event’s professional-access requirements. The organisation may request information about a visitor’s professional activity during accreditation.

Professional registration

Free for eligible professionals who complete the required online registration and verification process.

One-day visitor ticket

$11.25 based on the official €10 ticket price.

Three-day visitor ticket

$28.13 based on the official €25 ticket price.

Group ticket

$11.25 per person based on the official €10 group ticket price.

The official visitor page states that group access is available under the conditions specified by the organiser. Tickets can also be purchased at the venue during the fair.

The dollar conversions use an approximate EUR/USD rate of 1 EUR = $1.125224 available at the time of research.

Registration deadlines

The official visitor information encourages professionals to register online in advance to avoid queues at the venue. Professional access depends on completing registration and, where necessary, verification of professional activity.

There is no single visitor-registration deadline prominently stated on the official visitor page. Visitors who have not completed advance registration can still purchase tickets at the entrance.

For exhibitors, the official 2026 participation form established commercial registration periods and discounts for returning exhibitors. The form specified earlier registration deadlines for exhibitors seeking participation discounts.

Exhibitor list & major companies

The official Iberflora/Feria Valencia exhibitor catalogue contains detailed profiles for participating companies, including their products, brands, stand locations and contact information.

Examples appearing in the 2026 catalogue include:

• Viveros Medipalm
• Visa Garden
• Tortadès
• Emilio Gimenez e Hijos
• Manufacturas GRE
• Ornamentales Bonet
• Rolser
• Novartix
• FC Don Benito
• Imprex

The catalogue demonstrates the breadth of the exhibition, covering ornamental plants, Mediterranean plants, landscaping materials, artificial grass, garden equipment, substrates, nurseries, outdoor products and other professional solutions.

Andalusia is also strongly represented, with 35 exhibiting companies from the region covering provinces including Almería, Seville, Málaga, Granada, Cádiz and Córdoba.

The official catalogue is the best source for the complete and most current exhibitor list because companies can be viewed by product category and exhibition location.

Exhibition halls & floor plan

The 2026 Iberflora exhibition is distributed across Level 2 and Level 3 of Feria Valencia.

Level 2

• Hall 7
• Hall 8

Level 3

• Hall 7

The official technical documentation identifies Halls 7 and 8 on Level 2 and Hall 7 on Level 3 as the Iberflora exhibition areas.

The official Feria Valencia app and online exhibitor catalogue provide tools for locating exhibitors and planning the visit. The visitor page specifically recommends using the app to check the exhibitor catalogue, products, meetings, floor plan and activities.

Visitors should check the digital floor plan shortly before arrival because individual stand assignments can change.

Networking & business meetings

Networking is one of Iberflora’s main purposes. The fair connects producers, distributors, retailers, garden centres, landscapers, florists, technology providers and other professional buyers.

The organiser’s 2026 programme includes dedicated networking opportunities and business-oriented spaces. Mediterranean Break provides a setting for professional conversations, while La Noche + Verde extends networking into a more informal social environment.

The Feria Valencia app also allows visitors to review exhibitors and contact companies to arrange meetings. This makes it possible for professional buyers to organise appointments before walking through the exhibition halls.

International business is another important element. The joint Iberflora and Eurobrico programme is expected to attract buyers from around 40 markets, including European and Middle Eastern markets.

Industry sectors & highlights

Iberflora covers a broad section of the professional green economy.

Plant and flower

The exhibition includes ornamental plants, Mediterranean plants, outdoor plants, trees, shrubs, palms, flowering products and specialist nursery production.

Landscaping

Landscape professionals can discover plants, garden materials, vertical-garden solutions, artificial grass and products for designing outdoor spaces.

Gardening technology

Technology companies present production systems, substrates, plant-health solutions, equipment and other technologies used across professional horticulture.

Floristry

Florists and floral businesses can explore products, creative techniques, professional training and commercial developments.

Garden retail

Garden centres and retailers can meet suppliers and examine products suitable for professional and consumer-facing garden businesses.

Sustainability

Sustainability is integrated into the innovation programme, landscaping activities and discussions about climate adaptation, urban vegetation and responsible production.

Event rules & visitor information

Iberflora is a professional trade fair, so visitors should register using accurate professional information. The organisation may verify professional activity before granting free professional admission.

Visitors should bring their registration confirmation or accreditation information and allow sufficient time for entry procedures.

The organiser recommends advance online registration to reduce queues. The official visitor information also directs attendees to the Feria Valencia app and visitor guide for exhibitor locations, activities and planning information.

Exhibitors have separate access arrangements and technical requirements for stand construction, operation and dismantling. The official technical manual contains the relevant exhibitor regulations and schedules.

How to get there

Feria Valencia is located in the western part of Valencia and is accessible by metro, bus, car, train and air connections.

For visitors arriving from central Valencia, the metro is one of the most practical options. Feria Valencia is served by Line 2, with the Carolines/Fira stop approximately 600 metres from the venue.

The venue can also be reached by EMT bus Line 62, connecting Benimamet with Estació Nord. The service operates at approximately 10- to 15-minute intervals on weekdays.

For international visitors, Valencia Airport is approximately 7.4 kilometres from Feria Valencia and is connected with the city by Metro Lines 3 and 5.

Public transport & parking

Metro

Metro Line 2 provides access via Carolines/Fira, approximately 600 metres from Feria Valencia.

Bus

EMT Line 62 provides a direct public transport option between Benimamet and Estació Nord.

Car

Feria Valencia has approximately 3,000 parking spaces.

The official parking rate is €1.80 per hour, equivalent to approximately $2.03 per hour at the exchange rate used for this listing. The daily maximum is €18, equivalent to approximately $20.25.

Train

Valencia Nord station is approximately 7.4 kilometres from the venue, while Joaquín Sorolla station is approximately 8.5 kilometres away. Both stations have metro connections.

Accommodation areas

Visitors staying in Valencia have several practical accommodation areas to consider.

Valencia city centre

The central districts offer the broadest choice of hotels, restaurants, shops and attractions. They are suitable for visitors who want to combine the trade fair with sightseeing.

Benimàmet and Feria Valencia area

Staying close to the exhibition venue can reduce daily travel time and is convenient for visitors with early appointments or busy exhibition schedules.

Campanar

Campanar provides a balance between access to the exhibition venue and proximity to central Valencia.

Ciutat Vella

The historic centre is a good option for visitors who want to experience Valencia’s historic attractions, restaurants and cultural sites outside exhibition hours.

Feria Valencia states that it has accommodation collaboration arrangements through HOSBEC, so visitors should check the official visitor information for current hotel offers and availability.

Previous year’s highlights

The previous edition demonstrated Iberflora’s continued importance as a major professional meeting point for the Spanish and European green sector.

The organiser reported more than 400 exhibiting companies and more than 13,000 visitors, with approximately 36,000 square metres of exhibition space.

The event also had a strong international presence, with exhibitors and brands from multiple European markets and representation from different Spanish producing regions.

The previous edition’s exhibitor base included companies from Andalusia, Galicia, the Canary Islands, Catalonia and the Valencian Community.

The growth of international participation has been an important part of Iberflora’s development, reinforcing its role as a meeting place between Spanish producers and international buyers.

Official registration & tickets

Professional visitors should use the official Iberflora visitor-registration system to request accreditation and confirm eligibility for free professional admission.

Official Iberflora visitor and ticket information (https://iberflora.feriavalencia.com/visitar/)

The official visitor page provides information about professional registration, paid visitor tickets, group access, the exhibitor catalogue, the Feria Valencia app and the visitor guide.

The official Iberflora website is also the best source for the latest programme, exhibitor announcements and operational information.

Official Iberflora website (https://iberflora.feriavalencia.com/)

For general venue information, transport, parking and access, visitors can consult Feria Valencia’s official visitor page.

Official Feria Valencia visitor information (https://www.feriavalencia.com/en/visit-feria-valencia/)

For direct event enquiries, Iberflora lists iberflora@feriavalencia.com and the telephone number +34 96 386 1160 in its official contact information.